SBC Summit is a series of B2B conferences for iGaming. Operators, platform providers, payment companies, affiliates, and regulators come here to get things done — not just listen to "trends". The agenda is built around real business: how to enter a new market, stay compliant, find partners, and scale without wasting budgets.
SBC Summit Europe 2027 — iGaming, Betting and Affiliate Marketing Conference
SBC Summit Europe 2027 is a new European conference by SBC Events, taking place on 19–21 April 2027 at RAI Amsterdam in Amsterdam, the Netherlands. The event will bring together operators, affiliate teams, partnership programs, technology providers, payment solutions, and other key players from the iGaming and sports betting industries. The summit will serve as a major European platform for business networking, partnership opportunities, and discussions around the latest market trends.
Event program
20 April
The first day focuses on marketing, innovation and business development. Sessions explore the use of AI in marketing, brand promotion, product development and new audience engagement strategies. Other topics include the cost of operating across European markets, startup investment and business financial models.
21 April
The second day covers European market regulation, affiliate marketing, analytics and technology. Discussions address regulatory developments in the Netherlands, France, Belgium, Ireland and Central and Eastern Europe. Other key topics include attribution and traffic quality, audience retention, AI in AML and KYC, cybersecurity, payment solutions and CRM.
What Is SBC Summit Europe 2027?
SBC Summit Europe is a new European event from SBC Events designed for professionals working in iGaming, betting, and affiliate marketing. The conference combines an exhibition area, industry-focused sessions, and networking opportunities, creating a platform for business development and new partnerships within the European market.
The spring summit in Amsterdam will become an important meeting point for industry professionals ahead of the flagship SBC Summit event held later in the year.
Who Attends SBC Summit Europe?
The conference is aimed at professionals involved in iGaming and affiliate marketing. Attendees include:
- online casino and sportsbook operators;
- affiliate teams and media buyers;
- affiliate networks and partnership platforms;
- gaming platform and software providers;
- payment providers and fintech companies;
- marketing, AdTech, and MarTech solutions;
- investors, consultants, and industry representatives.
What Can Participants Expect?
Over three days, attendees will have access to the exhibition floor, industry discussions, new technology showcases, and networking opportunities with leading companies from the global iGaming market.
Key topics of the conference include:
- European iGaming market development;
- affiliate marketing and player acquisition;
- online casino and sports betting trends;
- payment technologies and fintech solutions;
- regulation and licensing;
- artificial intelligence, digital innovation, and emerging technologies;
- partnership programs and business scaling strategies.
Why Attend SBC Summit Europe 2027?
SBC Summit Europe will be one of the key affiliate conferences in Europe for professionals working with CPA traffic, betting, and iGaming.
By attending the event, participants will be able to:
- connect with new advertisers, operators, and affiliate programs;
- arrange meetings with current and potential business partners;
- discover new technologies and tools for affiliate growth;
- gain insights into European market trends directly from industry experts;
- expand their professional network and find new business opportunities.
Registration and Participation
Pre-registration for SBC Summit Europe 2027 is already available. Registered participants will be among the first to receive updates about ticket sales, the conference agenda, speaker announcements, and exhibition opportunities.
SBC Summit 2027 in Lisbon
SBC Summit 2027 will take place in Lisbon, Portugal, on 21–23 September. The international event brings together professionals from iGaming, sports betting, affiliate marketing, payments and technology. Attendees can explore industry solutions, discuss business opportunities and build new partnerships.
Conference Agenda and Exhibition
The detailed agenda, speaker lineup and session schedule for SBC Summit 2027 have not yet been announced. Check the official website for updates as the event approaches.
Previous editions combined a business exhibition with conference sessions and networking opportunities. Formats included one-to-one meetings, dedicated areas for industry companies and educational sessions. The organizer has yet to confirm which formats will return in 2027.
Who Should Attend SBC Summit?
SBC Summit is relevant to operators, affiliate teams, advertising and technology platforms, payment providers and other iGaming professionals. It can be useful for businesses looking to connect with potential partners, explore industry solutions and develop their international presence.
Before attending, consider which companies you want to meet, follow agenda updates and check the eligibility requirements for the relevant pass.
SBC Summit 2027 Tickets
Ticket prices for SBC Summit 2027 have not yet been announced. The official website currently offers a register-interest form and applications for Operator Pass and Affiliate Pass. Check the organizer's website for eligibility criteria and ticket updates.
Past SBC Summits
SBC Summit 2026: iGaming Industry Meets in Lisbon
From 29 September to 1 October, Lisbon hosted SBC Summit 2026, a major international event for the iGaming and sports betting industries. Feira Internacional de Lisboa and MEO Arena brought together operators, technology providers, affiliate companies and marketers to discuss market developments, business opportunities and audience acquisition strategies.
The summit provided a platform for networking, partnership building and knowledge sharing. Key areas of interest included iGaming market trends, business technology and tools, and new opportunities for collaboration across the industry.
SBC Summit Malta 2026 — St. Julian's, Malta, April 28–30
The summit brought together operators, platform providers, investors, and regulators in the heart of European iGaming. Key topics: entering new markets, regulation in Europe and Africa, payment innovations, and partnership models. The main format — B2B meetings focused on real deals, not just networking. Malta confirmed its status as a hub: convenient, safe, everything within reach.
Barca Baby 2026 - iGaming Networking Event in Barcelona
Barca Baby 2026 took place on January 20 in Barcelona during ICE week. The evening iGaming networking event by SBC brought together around 1,400 industry professionals, including operators, affiliates, technology providers and other gaming market representatives.
The event was held at Opium Barcelona, one of the city's well-known waterfront venues. Guests enjoyed networking, DJ sets, drinks and food, as well as VIP hospitality. Barca Baby provided an informal setting for professional networking and new business connections during ICE week.
SBC Summit 2025 — Lisbon, 16–18 September
- When: 16–18 September 2025
- Where: Lisbon, Feira Internacional De Lisboa & Meo Arena
SBC Summit 2025 was the flagship iGaming and Sports Betting event of the year, bringing together leaders, experts, and professionals globally. It offered an extensive program, new business opportunities, and a unique exhibition space.
- Scale: 120,000 m² exhibition area, 30,000+ attendees, 700 exhibitors;
- Conferences & speakers: 500+ experts, thematic zones: casino & iGaming, betting, cybersecurity, payments, new markets;
- Networking & media: food festival, media zones, PR opportunities.
SBC Summit Malta 2025 — Valletta, 10–12 June
SBC Summit Malta 2025 was a major event in the online gambling industry, gathering over 10,000 attendees from around the world.
- Topics: European regulation, innovations in payment solutions and local payment systems, optimization of affiliate programs;
- Highlights: Europe’s largest iGaming exhibition, SBC Awards, networking parties, and exclusive events.
SBC Summit Barcelona 2023 — 19–21 September
SBC Summit Barcelona 2023 was one of the key events in the gambling and sports betting world, bringing together global experts, companies, and innovators for knowledge exchange.
- Format: keynote speeches, panel discussions, product demos;
- Topics: online casinos, mobile games, sports betting, new strategies and iGaming trends;
- Location: Barcelona, Spain — combining business opportunities with cultural experiences.
SBC Summit Lisbon 2024 — 24–26 September
SBC Summit Lisbon 2024 was an expanded version of SBC Summit Barcelona, held on a 100,000 m² venue, hosting 25,000 industry professionals.
- 450+ speakers shared insights across multiple formats;
- 600 exhibitors organized into thematic zones: Casino & iGaming, Sports Betting, Player Protection, ESI Lisbon – Esports, Gaming & Content Creators, Payment Expert Summit, and Affiliate Leaders Summit;
- Food, hospitality, and media zones for participant convenience.
SBC Summit is the ultimate platform for innovation, collaboration, and international partnership building.
