Sports Betting East Africa+ Summit (SBEA+) is an annual B2B conference and exhibition fully focused on the East African markets (Kenya, Uganda, Tanzania, and other countries in the region). Since 2016, the event has brought together operators, regulators, payment providers, technology companies, and affiliates to discuss key issues: regulation, licensing, mobile betting, local payments, responsible gambling, and fraud prevention. SBEA+ is where real partnerships are forged and growth strategies are discussed on one of Africa's most dynamic markets.
Sports Betting East Africa+ 2027 – April 21–23, Nairobi, Kenya
The 12th Annual Sports Betting East Africa+ Summit (SBEA+) will take place from April 21–23, 2027 in Nairobi, Kenya. For 11 years, SBEA+ has been the key summit and exhibition for African operators, regulators, manufacturers, payment and technology providers, and all industry stakeholders, contributing to the development of the gaming industry across East Africa.
About Sports Betting East Africa+ 2027
SBEA+ 2027 continues the tradition of previous years with an operator-first agenda. The main goal is to provide operators with practical tools through open discussions with regulators, technology partners, and market experts. You will gain deep knowledge of the East African regulatory environment and build effective business processes in the region.
Key statistics and features:
- 12 years of successful presence in East Africa.
- Operator-first agenda: real case studies and dialogue with regulators.
- Exhibition floor with local and international solution providers.
- Reputation as a "deal-making" hub: partnerships are forged directly during networking sessions.
Event program
April 21, 2027
17:00 – Registration & Networking Drinks
17:30 – SBEA+ Summit 2027 Welcoming & Awards Evening
April 22, 2027
09:00 – Registration & Morning Refreshments
09:30 – 16:45 – Conference & Expo
17:00 – 22:00 – SBEA Harmony (Dinner by Invitation Only)
April 23, 2027
09:00 – Registration & Morning Refreshments
09:30 – 17:00 – Conference & Expo
17:15 – Farewell Drinks
Key Topics at SBEA+ 2027
The summit agenda covers the most pressing issues in the region, including:
- Betting regulation and licensing in East Africa (Kenya, Uganda, Tanzania).
- Adapting international iGaming models to local markets.
- Development of mobile betting and USSD solutions (M-Pesa, Airtel Money).
- Payment systems and financial inclusion for betting.
- Responsible gambling and player protection technologies.
- New marketing strategies and user retention.
- The role of blockchain and alternative payments in African iGaming.
For more insights on African markets and local strategies, check out 3S.INFO's iGaming market reviews for Africa.
Who Should Attend SBEA+ 2027
The event is designed for:
- Sportsbook and online casino operators
- Regulators and compliance specialists
- Payment providers and fintech companies
- Software and technology solution providers
- Affiliates and marketing agencies
- Gaming equipment manufacturers
- Legal and consulting firms
Why You Should Attend SBEA+ 2027
- Regulatory focus: Direct dialogue with key East African regulators.
- Operator-first agenda: Program tailored to real business needs.
- Exhibition: Discover the latest technologies and payment solutions.
- Networking: Close deals at evening events (SBEA Harmony, awards ceremony).
- Reputation: 12 years of trust from industry leaders.
Tickets and Registration for SBEA+ 2027
Premium Delegate Pass (3 days) — €1645
Includes: access to the event app (2 weeks prior), welcome evening, awards ceremony (premium seating), full conference and expo access on days 2 and 3, lunches, coffee breaks, networking drinks. Bonuses: roll-up banner placement on the event floor and logo placement in mailers.
Standard Delegate Pass (2 days) — €745
Includes: access to the event app (2 weeks prior), full conference and expo access on days 2 and 3, lunches, coffee breaks, networking drinks. Bonus: logo placement in mailers.
Operator / Affiliate Pass (3 days) — FREE
For licensed operators and affiliates based in Africa (up to 2 free passes per company). Includes: event app, welcome evening, awards ceremony, expo access on days 2 and 3, coffee breaks. To request, email johane@eventus-international.com with the subject "FREE SBEA OPERATOR/AFFILIATE PASS".
Free Visitor Pass (2 days) — FREE
Includes: expo access on days 2 and 3, coffee breaks.
VIP Upgrade (add-on to any ticket) — €1500
Includes: VIP badge, premium seating at all sessions, product video placement (30–60 sec) on conference screens, a seat at the VIP table at the awards ceremony.
Note: All prices are per person. Terms and availability should be confirmed during registration on the official website.
How to Get the Most Out of Attending SBEA+ 2027
Arriving unprepared means risking your budget. The 3SNET team recommends:
- Research trusted affiliate programs in advance so you can have meaningful conversations with advertisers on site.
- Check out the top offers for the African region — this will help you understand which GEOs and verticals are currently trending.
- If you're not yet a 3SNET partner, sign up in advance so you can discuss exclusive terms and higher rates right at the conference.
For a full calendar of iGaming conferences, check out our overview: where to go for iGaming conferences in 2026–2027.
Past Sports Betting East Africa+ Events
Sports Betting East Africa+ (SBEA+) 2026 | 22–24 April | Nairobi, Kenya
The 11th annual SBEA+ summit brought together operators, regulators, payment providers, and legal experts from across Eastern Africa. The operator-first agenda focused on real market challenges: compliance and licensing in Kenya, Uganda, and Tanzania, mobile-first payment solutions (M-Pesa, Airtel Money), responsible gambling, and fraud prevention. Key sessions addressed adapting international iGaming models to local markets and cross-border operations. The event reinforced its reputation as a deal-making hub, with networking running from the welcome reception through the SBEA+ Eventus Awards and farewell drinks.
SBEA+ 2025 | Dar es Salaam, Tanzania
The 10th summit focused on the future of betting in East Africa: blockchain adoption, the growth of mobile betting, women in gaming, and regional licensing frameworks. Separate sessions explored how technology is reshaping player trust and regulatory expectations.
SBEA+ 2024 | Kampala, Uganda
Key topics included responsible gambling, player protection, esports, and the creator economy in Africa. Participants discussed how betting brands can work with local influencers without violating new advertising restrictions.
SBEA+ 2023
Discussions covered regulatory uncertainty, mobile gambling trends, cryptocurrency payments, and positioning the African market between Europe and the rest of the world. The key takeaway: local adaptation matters more than global templates.
About the Organizer
The event is organized by Eventus International Limited — an international organizer of B2B conferences and exhibitions in iGaming, betting, and regulated markets. Eventus International is known for its series of industry summits focused on practical dialogue, regulation, and sustainable industry development.
For a full calendar of iGaming conferences, check out our overview: where to go for iGaming conferences in 2026–2027.
Legacy & Previous Editions
Previous editions of Sports Betting East Africa+ have consistently addressed the most relevant challenges facing the regional gaming industry.
- 2025 (Dar es Salaam, Tanzania) — Focused on the future of betting in Eastern Africa, including blockchain adoption, mobile betting growth, women in gaming, and regional licensing frameworks.
- 2024 (Kampala, Uganda) — Explored responsible gambling strategies, player protection, esports, and creator economy opportunities in Africa.
- 2023 — Examined regulatory uncertainty, mobile gaming trends, cryptocurrency payments, and market positioning between Africa and Europe.
Across its history, SBEA+ has also showcased market-specific solutions tailored to African realities, such as mobile-optimized platforms, systems designed for unstable connectivity, local payment integrations, and advanced responsible gaming tools.
