All American Sports Betting Summit (AASBS): The U.S. Sports Betting Industry Conference

The All American Sports Betting Summit (AASBS) is a business-focused conference dedicated to the U.S. sports betting market. Organized by Eventus International, the summit brings together sportsbook operators, regulators, investors, technology providers, payment companies, legal experts, marketing professionals, and other stakeholders shaping the future of sports betting in North America.

The event focuses on the commercial, regulatory, technological, and operational challenges of the U.S. betting industry. Its agenda typically combines expert presentations, panel discussions, case studies, networking sessions, and an exhibition, giving attendees an opportunity to explore market developments and establish direct business connections.

AASBS is particularly relevant for companies looking to enter or expand within the U.S. sports betting market, where regulation, licensing, technology, responsible gambling, payments, and state-by-state market dynamics all play a major role.

All American Sports Betting Summit

AASBS 2026: What is known so far

According to Eventus International, the All American Sports Betting Summit is planned to return in 2026. However, the organizer has not yet announced the exact dates or venue for the 2026 edition.

The official AASBS page describes the summit as an opportunity to expand professional networks, explore emerging market opportunities, and engage directly with C-level executives and other senior figures from the U.S. gaming ecosystem.

Until the organizer publishes the 2026 schedule, information about the dates, location, ticket prices, speakers, and detailed agenda should be treated as TBA.

What is the All American Sports Betting Summit?

AASBS is designed as a meeting point for the businesses and professionals operating across the U.S. sports betting ecosystem.

The summit brings together:

  • sportsbook and gaming operators;
  • regulators and government representatives;
  • investors and advisers;
  • sports betting technology providers;
  • payment and fintech companies;
  • compliance and legal specialists;
  • marketing and customer acquisition professionals;
  • affiliates and industry partners;
  • data, content, and sports technology providers.

The conference combines educational content with opportunities for direct business development. Previous editions have included expert-led sessions, panel discussions, case studies, masterclasses, and networking activities. The 2024 edition, for example, featured speakers from organizations including the New Jersey Division of Gaming Enforcement, Gaming Laboratories International, Kambi, SIS Content Services, Fanatics Betting & Gaming, and other companies working across the U.S. gaming market.

Key topics at AASBS

The agenda of AASBS is built around the issues currently shaping the U.S. sports betting industry. Previous editions have focused on regulatory developments, market opportunities, responsible gaming, technology, payments, and commercial strategy.

Among the key topics relevant to the summit are:

  • U.S. sports betting regulation and licensing;
  • state-by-state market development;
  • responsible gambling and player protection;
  • compliance and risk management;
  • sportsbook technology and innovation;
  • payments and alternative payment methods;
  • fraud prevention and KYC;
  • customer acquisition and retention;
  • sports betting marketing;
  • data, content, and analytics;
  • emerging technologies and new business models;
  • investment and M&A opportunities.

The regulatory component is particularly important for companies entering the U.S. market. Unlike a single national licensing system, the U.S. sports betting landscape is shaped by individual state frameworks, creating different commercial and compliance requirements across jurisdictions.

For affiliates and media buyers, understanding the market before launching campaigns is equally important. Our guide How to Promote Betting and Gambling in the USA covers the specifics of the U.S. GEO, traffic acquisition, and the main considerations for promoting betting and gambling products.

Why the U.S. market matters

The United States has become one of the most closely watched regulated sports betting markets in the world. The expansion of legal sports betting across individual states has created opportunities for operators, technology companies, payment providers, affiliates, and other businesses serving the industry.

At the same time, the market is highly competitive and fragmented. Each state can introduce its own regulatory framework, licensing requirements, tax structure, and advertising restrictions.

For this reason, companies entering the U.S. market need to consider more than simply the size of the potential audience. Local regulation, product availability, payment infrastructure, customer acquisition costs, and the requirements of individual states can all affect the commercial viability of a campaign.

For a broader understanding of traffic acquisition, see our guide to traffic sources in affiliate marketing and the overview of GEO in traffic arbitrage.

AASBS for affiliates and performance marketers

AASBS is also relevant to affiliates working with U.S. sportsbooks and gambling brands.

The conference offers an opportunity to meet operators and suppliers directly, understand current market priorities, and learn more about the regulatory environment affecting customer acquisition.

For affiliates, several metrics and concepts are particularly important when evaluating betting offers. FTD (First Time Deposit), for example, is one of the key conversion metrics used in iGaming affiliate marketing and is commonly associated with CPA-based acquisition models.

Affiliates should also pay close attention to licensing and compliance requirements before promoting an offer. Understanding what a gambling licence is and checking the licensing status of a brand are essential when working with regulated markets such as the United States.

For companies and affiliates looking for suitable offers, current affiliate programs on 3SNET can be reviewed by GEO and vertical.

History of the All American Sports Betting Summit

AASBS has developed as a specialist industry event focused on the rapidly changing U.S. sports betting market.

One of the documented editions was held in 2024, when the summit took place from July 10–12 in Louisville, Kentucky, at The Seelbach Hilton Louisville. The three-day event featured a conference and exhibition programme, networking activities, interactive sessions, panel discussions, case studies, and masterclasses.

The 2024 programme brought together representatives from the regulatory, legal, technology, payments, operator, investment, and sports betting sectors. Speakers included representatives of the New Jersey Division of Gaming Enforcement, Gaming Laboratories International, Kambi, SIS Content Services, Fanatics Betting & Gaming, and other major industry organizations.

The event's earlier agenda materials also show a strong focus on the practical side of U.S. market development, with conference sessions and an exhibition designed to connect industry professionals with potential business partners.

AASBS 2024

Dates: July 10–12, 2024
Location: The Seelbach Hilton Louisville, Louisville, Kentucky, USA

The event included a welcome reception followed by two days of conference and exhibition activity. The official registration options included two-day and three-day delegate passes, with access to the conference, expo, lunches, refreshments, and welcoming drinks depending on the ticket type.

3S.INFO also covered AASBS 2024, highlighting the event as an opportunity to discuss sports betting trends and innovations, exchange experience with industry experts, and build new business connections.

Who should attend AASBS?

The summit is relevant to companies and professionals looking to develop their presence in the U.S. sports betting market, including:

  • sportsbook operators and gaming companies;
  • betting technology and platform providers;
  • payment and fintech companies;
  • regulators and government representatives;
  • legal and compliance specialists;
  • investors and financial advisers;
  • affiliates and performance marketing teams;
  • sports data and content providers;
  • advertising and customer acquisition platforms;
  • technology and SaaS companies.

For affiliates specifically, the event can be useful for understanding how operators approach acquisition, compliance, payments, and market expansion — as well as for building direct relationships with potential partners.

Why attend AASBS 2026?

While the dates and venue for AASBS 2026 have not yet been announced, the conference is worth following for companies interested in the U.S. betting market.

Potential benefits include:

  • Industry networking: meet operators, suppliers, regulators, investors, and technology companies.
  • Market intelligence: follow regulatory and commercial developments across U.S. states.
  • Business development: identify potential partners, suppliers, and clients.
  • Regulatory insight: better understand licensing, compliance, and responsible gambling requirements.
  • Technology discovery: explore new sportsbook, payments, data, and risk-management solutions.
  • Affiliate opportunities: connect with operators and other companies involved in customer acquisition.

For businesses considering the U.S. market, AASBS can therefore serve as both an educational event and a business development platform.

AASBS 2026: Dates, venue and registration

AASBS 2026 is announced by Eventus International, but the exact dates and venue have not yet been published. The official website should be checked for updates as the organizer releases information about the programme, speakers, registration, and sponsorship opportunities.

The previous edition in 2024 was held in Louisville, Kentucky, while the Eventus International page currently contains historical AASBS information alongside the summit's positioning for the U.S. market.

For companies interested in exhibiting or sponsoring the event, Eventus International traditionally provides dedicated opportunities to showcase products and establish direct connections with industry decision-makers.

AASBS and the U.S. sports betting market

The importance of AASBS is closely connected to the structure of the American betting market itself.

For operators and suppliers, the U.S. offers significant commercial opportunities but requires a detailed understanding of individual state markets. For affiliates, the same applies to traffic acquisition: campaigns need to account for local availability, advertising rules, licensing, and the terms of individual affiliate agreements.

Organizer: Eventus International

AASBS is organized by Eventus International, an international conference organizer focused on gaming, iGaming, sports betting, payments, and related technology markets.

The company describes itself as an experienced organizer of industry-driven conferences and exhibitions, creating platforms where senior decision-makers can discuss market opportunities, exchange practical insights, and develop commercial relationships.

Eventus International's portfolio covers multiple regions and gaming verticals, with events focused on markets in Europe, Asia, Africa, North America, and Latin America.