Affiliate Leaders Summit is an international B2B event dedicated to affiliate marketing, performance marketing and traffic acquisition. Organised by SBC Events, it brings together affiliates, media buyers, operator affiliate and acquisition teams, affiliate networks, SEO and PPC specialists, digital marketers, technology providers and other professionals across the performance marketing industry.
The event combines a dedicated conference programme, an exhibition and business networking opportunities. Key topics include traffic acquisition and monetisation, affiliate partnerships, SEO, paid media, performance analytics, attribution, artificial intelligence and marketing technology. The programme focuses on practical strategies, tools and industry developments that help businesses optimise and scale their acquisition channels.
Affiliate Leaders Summit originated as a dedicated zone within SBC Summit. First introduced in Lisbon in 2024, the project expanded in 2025 before becoming a standalone three-day event in 2026, with its own exhibition space, conference programme, networking activities and ticketing system. Despite its independent format, Affiliate Leaders Summit continues to take place alongside SBC Summit in Lisbon.
Affiliate Leaders Summit 2027
Affiliate Leaders Summit 2027 will take place on September 21–23, 2027, in Lisbon, Portugal, at Feira Internacional de Lisboa (FIL) and MEO Arena. The event is organised by SBC Events.
The summit is designed for professionals involved in affiliate partnerships, traffic acquisition and performance marketing. Its audience includes affiliates, media buyers, operator affiliate and acquisition teams, affiliate networks, SEO and PPC specialists, digital marketers, technology companies and MarTech providers.
The 2026 edition, the first to take place as a standalone event, attracted more than 10,000 attendees from over 150 countries, including over 6,000 affiliates and 3,000 operator representatives. The event featured more than 100 speakers and 150 exhibitors and sponsors. These figures refer to the 2026 edition and should not be interpreted as attendance projections for 2027.
The dates, venue and information about other iGaming events are available in the 3S.INFO conference calendar.
Affiliate Leaders Summit Conference Programme
The full Affiliate Leaders Summit 2027 programme has not yet been published. The organiser has confirmed the dates and venue, while the detailed schedule, session topics and speaker lineup are expected to be announced closer to the event.
The 2026 programme provides an indication of the event's educational focus. The dedicated Affiliate Leaders conference stage covered topics related to affiliate strategy, performance, acquisition, SEO, content, AI, paid media, attribution and changing traffic sources. The event also included practical Academy sessions designed for more in-depth training.
The organiser's current event overview highlights several areas that form the core of the conference: SEO and content strategy, paid media and traffic arbitrage, AI and automation, compliance and regulation, conversion optimisation, GEO expansion, affiliate programme management, tracking, attribution and analytics.
For the 2027 edition, the section should be updated once the official agenda is released, with the exact schedule, speakers and sessions.
Affiliate Leaders Summit Expo
The Affiliate Leaders Summit exhibition is built specifically around affiliate and performance marketing. The show floor brings together affiliate programmes, networks, technology companies, media buying and acquisition solutions, as well as tools for SEO, tracking, attribution, AI optimisation, CRM and creative performance.
For affiliates, the exhibition provides an opportunity to compare programmes, traffic solutions and technologies in one place. Operators and affiliate teams can meet potential partners, while technology and service providers can present their products directly to companies working with acquisition and performance marketing.
The 2026 standalone event featured a 15,000 sq m exhibition floor with more than 150 exhibitors and sponsors.
Networking and Business Meetings at Affiliate Leaders Summit
Networking is a major part of the Affiliate Leaders Summit format. The event provides dedicated meeting areas and networking lounges, while the SBC Connect platform allows attendees to search for participants and companies, communicate with other delegates and arrange meetings before the event.
The Affiliate Leaders VIP Networking Lounge provides a dedicated space for meetings away from the main exhibition floor. SBC Connect Meets also allows attendees to request one-to-one meetings with relevant contacts and arrange conversations in advance.
This format is particularly relevant for affiliates, operators and technology providers looking to turn conference contacts into concrete commercial relationships.
Affiliate Leaders Summit in Lisbon
Affiliate Leaders Summit takes place across Feira Internacional de Lisboa (FIL) and MEO Arena in Lisbon's Parque das Nacoes. The main exhibition is hosted at FIL, while MEO Arena hosts major keynote sessions, the Affiliate Leaders Awards and selected SBC experiences. FIL is located close to Gare do Oriente and Lisbon Airport, with hotels, restaurants and public transport nearby.
Portugal is also relevant for iGaming and affiliate professionals as a regulated European market. Before attending Affiliate Leaders Summit or planning campaigns targeting the Portuguese GEO, readers can explore the 3S.INFO overview of the Portuguese iGaming market, including information on regulation, audience characteristics and online betting and gambling promotion.
Who Attends Affiliate Leaders Summit?
Affiliate Leaders Summit is designed for professionals working with traffic acquisition, affiliate partnerships and performance marketing. The audience includes affiliates, media buyers, operator affiliate and acquisition teams, affiliate networks, SEO and PPC specialists, paid media teams, digital marketers, technology providers and MarTech companies.
For affiliates, the event can be useful for finding new operator programmes, traffic solutions, GEO opportunities and technology partners. Operators and affiliate teams can meet potential partners and discuss acquisition strategies directly. Technology and service providers can use the exhibition and networking programme to connect with companies that actively work with traffic, analytics and performance.
Affiliate Leaders Summit 2026: First Standalone Edition
Affiliate Leaders Summit 2026 took place from 29 September to 1 October 2026 in Lisbon, at Feira Internacional de Lisboa and MEO Arena. It was the first edition held as a standalone event, with its own ticketing, dedicated exhibition space, conference programme, networking facilities and event app. The summit remained co-located with SBC Summit as part of the wider SBC event week.
The 2026 edition brought together more than 10,000 professionals from over 150 countries, including 6,000+ affiliates and 3,000+ operator representatives. The programme featured 100+ speakers, while the exhibition included more than 150 exhibitors and sponsors.
The agenda focused on affiliate and performance marketing, covering topics such as traffic acquisition and growth, SEO, content, AI and attribution. The event also introduced the Affiliate Leaders Academy, offering practical training in areas including SEO, emerging traffic channels and data management.
Affiliate Leaders Summit History
The history of Affiliate Leaders Summit is connected to the Affiliate Leaders community created by SBC. The initiative was developed as a dedicated environment for affiliates and other professionals working with partnership and performance marketing.
In 2024, Affiliate Leaders first appeared as a dedicated zone within SBC Summit in Lisbon. The format included a specialised exhibition and conference content focused on affiliates, affiliate managers and companies providing solutions for performance marketing.
In 2025, the Affiliate Leaders area continued to expand. According to SBC Events, its exhibition floor grew by 40%, while affiliate registrations increased by almost 50% year over year. This growth led to the decision to turn Affiliate Leaders into a standalone event.
In 2026, Affiliate Leaders Summit launched as a standalone three-day event with its own exhibition, conference programme, networking, event app and Affiliate Leaders Awards. It remained co-located with SBC Summit in Lisbon, combining a specialised affiliate environment with access to the wider SBC event ecosystem.
About SBC Events
Affiliate Leaders Summit is organised by SBC Events, an international B2B event organiser serving the betting and iGaming industry. SBC organises conferences, exhibitions and networking events for operators, affiliates, technology providers, marketing companies and other industry professionals.
Affiliate Leaders Summit is part of the wider SBC event ecosystem and developed from the company's Affiliate Leaders initiative. The event's progression from a dedicated zone at SBC Summit to a standalone conference reflects the growing focus on affiliate and performance marketing within the iGaming industry.
Affiliate Leaders Summit vs SBC Summit
Affiliate Leaders Summit and SBC Summit are organised by the same company and take place in Lisbon during the same event week, but they are not the same event. Since 2026, Affiliate Leaders Summit has operated as a standalone three-day event with its own conference programme, exhibition and networking environment. At the same time, attendees can access selected elements of the wider SBC Summit programme and event experience.
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