Eastern European Gaming Summit 2026 (EEGS) is an international conference for professionals working across the gaming and iGaming industry, with a particular focus on regulation, technology, marketing and business development in the European region. The 17th edition of EEGS will take place on 25–26 November 2026 at Inter Expo Center in Sofia, Bulgaria.
The event brings together operators, technology providers, affiliates, affiliate managers, payment companies, marketing specialists, legal and consulting firms, regulators and other stakeholders from the gaming industry. According to the organisers, EEGS attracts 400+ industry representatives from more than 25 countries.
The conference is focused on the European gaming market and gives attendees an opportunity to follow regulatory changes, explore new technologies and discuss emerging business opportunities across Eastern Europe.
The history and development of Eastern European Gaming Summit
In 2026, EEGS will celebrate its 17th edition, making it one of the established industry events focused specifically on the gaming market in Eastern Europe.
Over the years, the summit has developed a strong regional focus on topics that matter to companies operating across European and Eastern European markets, including gambling regulation, online gaming, technology, marketing, responsible gaming and market expansion.
Today, EEGS combines a business-oriented conference programme with educational formats and networking. The organisers position the summit as a place where industry professionals can stay informed about regulatory and technological developments while strengthening existing business relationships and establishing new ones.
When and where is EEGS 2026?
Dates: 25–26 November 2026
Venue: Inter Expo Center
City: Sofia, Bulgaria
Inter Expo Center is one of Bulgaria's major exhibition and congress venues. Holding EEGS in Sofia gives international companies access to a business hub with strong connections to the Balkan and Eastern European gaming markets.
The official EEGS website has confirmed the dates and venue for the 17th edition.
Who should attend EEGS?
Eastern European Gaming Summit is designed for professionals working across gaming and iGaming markets in Europe. Its audience includes online and land-based operators, technology providers, game developers, payment companies, affiliates, affiliate managers, marketing specialists, legal and consulting firms, and other gaming-industry service providers.
For operators and technology companies, the regulatory, compliance and product-development discussions are particularly relevant. Affiliates and media buyers can use the event to explore partnerships and gain a better understanding of regional market conditions. For international campaigns, understanding GEO targeting and local market differences in iGaming can be an important part of evaluating new opportunities.
EEGS is also relevant for companies considering expansion into Eastern Europe. The conference provides an opportunity to discuss market entry, regulation and commercial conditions with professionals who have direct experience in the region.
Key EEGS 2026 topics
The official EEGS website describes the summit as an annual gaming conference focused on regulatory and technological developments in the gaming and entertainment industry in the European region.
For 2026, organisers have highlighted technology, AI, regulation and marketing, as well as issues affecting the future of global gaming brands.
Regulation remains one of the core areas of EEGS. For operators and partners working across multiple jurisdictions, understanding local licensing requirements is essential for launching and scaling a compliant business. A useful starting point is understanding how gambling licensing works across different markets and monitoring regulatory changes.
The technology agenda focuses on AI, gaming technology and the development of digital products, while the marketing side addresses player acquisition, brand development and performance marketing. For affiliate teams, this also makes different traffic sources used in iGaming and betting a relevant area when evaluating acquisition strategies.
Eastern European Gaming Summit 2026 agenda
The full EEGS 2026 agenda has not yet been published on the official website, so it would be premature to list specific panels or sessions as confirmed.
The organisers have already indicated that AI and innovation, regulation, marketing, technology and the development of global gaming brands will be among the key themes of the 2026 edition.
Previous editions have featured expert discussions, presentations and educational sessions covering European regulatory updates, gaming technology, mobile betting, digital PR, content marketing, eSports, AI, responsible gaming and new market opportunities.
The confirmed 2026 programme should be checked on the official EEGS website closer to the event.
EEGS 2026 speakers
The official website has not yet published the complete EEGS 2026 speaker lineup, so unconfirmed names should not be presented as announced speakers.
Previous editions have featured representatives from operators, technology companies, legal firms, regulatory organisations, affiliate businesses and other areas of the gaming ecosystem. Past speakers have included professionals from Planzer Law, WH Partners, GamblingCompliance, BETEGY, UltraPlay, Silverthorn Agency and other companies.
The official EEGS website also provides a dedicated Call for Speakers page for industry professionals interested in contributing to the conference programme.
The 2026 speaker section should therefore be updated once the organisers officially announce the lineup.
Networking at EEGS
Networking is an important part of Eastern European Gaming Summit. The organisers highlight the opportunity to strengthen regional business connections and establish new relationships through interactive training sessions, discussions and networking events.
This is particularly valuable for companies operating across several European markets. A single industry event can bring together potential partners, technology providers, operators and specialists with first-hand knowledge of local market conditions.
EEGS can also be relevant for affiliate teams looking for operator relationships and new business contacts. When evaluating partnerships, affiliates should consider not only commission levels but also traffic requirements, payment models and the regulatory environment of each market.
EEGS and the Eastern European gaming market
Regional expertise is one of the defining features of Eastern European Gaming Summit. The conference helps attendees follow developments across European markets and discuss the opportunities and challenges created by different regulatory environments.
For affiliates and operators, this matters because regulations, payment infrastructure, user behaviour and available marketing channels can vary significantly between countries. Before entering a new market, it is useful to understand not only the legal framework but also local acquisition practices, including iGaming promotion methods and marketing strategies.
EEGS provides an opportunity to discuss these issues directly with companies and specialists operating in the region.
Why attend EEGS 2026?
EEGS is particularly relevant to professionals who need a practical understanding of both global gaming trends and the specific conditions of European and Eastern European markets. The combination of regulation, technology, marketing and networking makes the summit useful for established industry players as well as companies exploring new markets.
For affiliates and advertisers, the event offers opportunities to meet operators and technology providers directly, discuss potential partnerships and assess specific GEOs. For technology and service providers, EEGS provides a B2B environment for presenting solutions and developing new commercial relationships.
How to attend EEGS 2026?
Eastern European Gaming Summit will take place on 25–26 November 2026 at Inter Expo Center in Sofia. Registration and ticket information is provided by the organisers through the official EEGS website.
Visit the official Eastern European Gaming Summit website
Eastern European Gaming Summit 2026 — key facts
EEGS 2026 will take place on 25–26 November in Sofia and will be the 17th edition of Eastern European Gaming Summit. The organisers position EEGS as an annual gaming conference focused on regulatory and technological developments across the European gaming and entertainment industry.
The event is expected to bring together 400+ industry representatives from 25+ countries. Key themes announced for 2026 include AI and technology, regulation, marketing and the future of global gaming brands
