KINZA 360 is an international forum built around affiliate marketing, traffic arbitrage, and performance-driven digital advertising. Since 2014, the event has brought together media buyers, webmasters, affiliate networks, direct advertisers, SEO professionals, and traffic monetization teams under one roof — combining a conference program, an exhibition floor, and structured networking into a single business-focused environment.
The forum has grown from a regional event into a cross-border platform covering markets across more than 50 countries. Past editions in Dubai and Almaty each drew upward of 2,000 attendees and 50+ exhibitors. According to the organizers, KINZA is returning in 2026, though specific dates, venue, and program details have not yet been confirmed.
What Is KINZA 360
KINZA is positioned as a professional gathering for the affiliate and performance marketing community. It is not a general digital marketing expo — the audience is primarily practitioners: people who buy, monetize, and optimize traffic for a living.
The format has stayed consistent across editions: a main stage conference with practitioner-led presentations, an expo zone where affiliate programs, ad networks, and tech vendors showcase their products, and networking sessions that run throughout both days. The combination makes KINZA useful both for those looking to learn and those looking to close deals.
Topics covered across past editions have included traffic sources and their monetization, paid social, SEO, AI-driven campaign optimization, payment models in affiliate marketing, influence traffic, personal brand monetization, and scaling affiliate operations. Verticals represented on the exhibition floor have included forex, fintech, crypto, eCommerce, nutra, adtech, and services — alongside iGaming.
Who Organises KINZA
KINZA 360 is owned by Denis Lagutenko, who is also associated with ADSbase. The Dubai 2022 edition listed Lagutenko as both the owner of KINZA 360 and the founder of ADSbase.
The team behind KINZA approaches the forum as a business platform rather than a traditional conference — the programming, expo layout, and networking structure all reflect that. The goal is to create conditions where affiliate teams, advertisers, networks, and service providers can do meaningful business in a condensed timeframe.
Who Attends KINZA
The KINZA audience reflects the full breadth of the performance marketing ecosystem. Across past editions, organizers have consistently targeted the following groups:
Solo affiliate marketers and traffic arbitrage specialists; media buying teams; webmasters and content site owners; affiliate programs and networks; direct advertisers; SEO specialists; digital agency owners and founders; ad tech and martech vendors; and bloggers and industry opinion leaders.
For affiliate programs and advertisers, KINZA offers direct access to buyers actively looking for new offers and partners. For vendors and service providers, the expo floor is a direct channel to a highly qualified audience of potential clients. For individual affiliates and teams, it is a place to benchmark against the market, discover new tools, and build direct relationships with programs and networks.
Conference Topics and Program Format
KINZA's programming is deliberately practical. Presentations tend to be case-study driven — covering specific traffic channels, campaign structures, tools, and verticals rather than abstract strategy. Topics shift between editions to reflect what is actually working in the market at the time.
At the Almaty 2023 edition, the program covered traffic acquisition from multiple channels, TikTok traffic strategies, campaign automation, affiliate offer monetization, team building, and investment approaches for affiliate businesses.
The Almaty 2024 edition went broader and more forward-looking. Among the confirmed session topics: solo affiliate marketing in the current environment, AI applications in affiliate traffic, an SEO case study built around AI-generated content, VK Ads for traffic acquisition, influence traffic strategies, personal brand monetization, and brand traffic theft protection.
For professionals working across multiple channels, sessions on attribution in affiliate marketing and mobile traffic are recurrent themes at events in this space.
Exhibition Floor and Networking
The expo zone at KINZA is a core part of the event, not an add-on. Stands are occupied by affiliate programs, ad networks, direct advertisers, payment solutions, tracking platforms, and other tools serving the performance marketing industry.
At the Almaty 2024 edition, the exhibition area covered 3,600 sq. m. and included a dedicated attendee zone, a VIP area, a lounge, and a speed networking section. Organizers reported 16 hours of networking over the two days — structured to keep the floor active and accessible throughout the event.
Speed networking sessions, evening afterparties, and informal meetups have appeared across multiple editions, reflecting the organizers' understanding that in affiliate marketing, relationships built in person often translate directly into business outcomes.
Past Editions of KINZA 360
KINZA 2014 — Series Launch. The KINZA series launched in 2014, initially focused on internet monetization and affiliate marketing for a domestic audience. Over the following years it evolved into a format suitable for international expansion.
KINZA Dubai 2022 — 26–27 October, Festival Arena, Dubai Festival City. The first major international edition brought together traffic arbitrage specialists, affiliate marketers, and digital advertising professionals from across the globe. The program covered affiliate management, eCommerce, Amazon, email marketing, Instagram growth, conversion rate optimization, payment solutions, and GEO-specific strategies. Organizers reported 2,000+ attendees, 25+ speakers, and 45+ exhibitors. The event included speed networking and an afterparty.
KINZA Kazakhstan 2023 — 31 May, Almaty. Billed as an international forum for traffic arbitrage and affiliate marketing professionals, the Almaty edition drew 2,000+ attendees, 15+ speakers, and 50+ exhibitors. Program topics included multi-channel traffic acquisition, TikTok strategies, automation, offer monetization, investment approaches, and affiliate team development. For those working Central Asian and CIS markets, the local context made this edition particularly relevant — an overview of the Kazakhstan betting and gambling market is available separately.
KINZA 360 Almaty 2024 — 25–26 August, Atakent Expo, Almaty. The most recent completed edition expanded on the 2023 format with a larger venue and more diverse programming. Organizers reported 2,000+ attendees, 50+ exhibitor stands, and 24 speakers across two days. The program addressed AI integration in affiliate campaigns, solo affiliate operations, influence traffic, personal brand monetization, and brand traffic protection — alongside established topics like SEO and paid social. The event included a full expo zone, speed networking, and an afterparty.
KINZA 2026: What We Know
The KINZA website currently carries a "KINZA is coming back in 2026" announcement alongside a pre-registration form. At the time of publication, no confirmed dates, city, venue, or program details have been released.
The return announcement signals that the series will continue, but specific details should be treated as pending until the organizers publish a formal event page. For updates on this and other iGaming and affiliate marketing events, the 3S.INFO sports events calendar tracks upcoming industry dates.
Once full details are announced, expect the 2026 edition to include the same core components that have defined past KINZA events: a practitioner-led conference program, an exhibition floor, and multi-format networking built around the affiliate and performance marketing community.
Affiliates and teams looking to connect with iGaming programs in the meantime can explore active offers and affiliate programs at 3SNET, or browse current best offers across verticals.
KINZA 360 at a Glance
- 2014 — Series founded
- 2022 — KINZA Dubai, 26–27 October, Festival Arena, Dubai Festival City
- 2023 — KINZA Kazakhstan, 31 May, Almaty
- 2024 — KINZA Kazakhstan, 25–26 August, Atakent Expo, Almaty
- 2026 — Return announced; details pending
Over the years, KINZA has evolved from a niche internet monetization forum into a multi-vertical international platform spanning affiliate marketing, digital advertising, SEO, media buying, eCommerce, and fintech. What has stayed constant across every edition is the core format: practical, case-driven content on the main stage, an active exhibition floor, and networking built into the structure of the event rather than treated as an afterthought. The organizers have consistently adapted the program to reflect where the market actually is — which is likely a significant part of why the series has maintained relevance across different geographies and market cycles.
