Publication date: 15 April 2026
SBC Summit Tbilisi 2026 is the premier iGaming and betting industry event in Georgia and the Eastern Europe & Central Asia region, taking place on July 15–16, 2026. The summit brings together industry leaders, operators, affiliates, technology companies, payment providers, regulators, and investors to discuss the latest trends, strategies, and growth opportunities.
The forum unites operators, affiliates, technology companies, and payment solutions under one roof. All events will be hosted in Tbilisi at the Sheraton Grand Tbilisi Metechi Palace, making them accessible to both international participants and local market players.
3S.INFO serves as a media partner for the event and has prepared a practical guide: program highlights, key topics, and registration links — all in one place.
SBC Summit Tbilisi returns to the Sheraton Grand Tbilisi Metechi Palace! On July 15–16, 2026, Georgia’s capital will once again host the premier iGaming conference for Eastern Europe and Central Asia. After drawing delegates from 44 countries in 2025, the 2026 edition promises to be even bigger. Tbilisi — a city that blends heritage, hospitality, and a strategic location at the heart of the region — is where key business decisions are made.
Two days of solid content, focused discussions, high-value networking, and real commercial opportunities. All at the leading iGaming gathering for Central and Eastern Europe, the Balkans, the Baltics, the Caucasus, and Central Asia.
SBC Summit Tbilisi brings together the people, markets, and ideas shaping the future of gaming across Eastern Europe and Central Asia. Blending local expertise with a global perspective, the event offers a unique opportunity to connect with key decision-makers, explore high-growth markets, and gain practical knowledge of some of the most dynamic regions in the industry.
Regulation sits front and centre as a business-critical priority. The SBC Regulators Summit gives you direct access to the people writing the rules, aligning industry leaders on compliance, responsible gaming, and future frameworks. 70+ speakers. A strong expo floor. The SBC Connect App making sure the right people connect.
SBC Summit Tbilisi
Event dates:
15 Jul 2026
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16 Jul 2026
Event location:
GeorgiaOffline
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Event program
Day 1
July 15
10:00–18:00 — Exhibition
11:00–17:30 — Conference
19:30–00:00 — Opening Party
Day 2
July 16
10:00–18:00 — Exhibition
11:00–17:30 — Conference
21:00–02:00 — Closing Party
Growth in affiliate marketing comes down to one thing: access. Access to the right operators. Access to the most promising markets. Access to deals that convert. SBC Summit Tbilisi puts you at the centre of it. And for affiliates, it’s completely free.
Meet hundreds of operators actively expanding across Eastern Europe and Central Asia. From established brands to fast-growing market entrants, this is where partnerships are built face to face. Explore emerging markets like Georgia, Romania, Serbia, Bulgaria, and Kazakhstan — where demand is rising and competition is still evolving. It’s your chance to get in early, understand the landscape, and scale with intent.
The conference programme addresses the challenges affiliates face daily: acquisition strategy, SEO, PPC, and regulation.
With the Affiliate Pass, your networking starts up to four weeks before the event. Through the SBC Connect app, you can view the attendee list, message contacts, and book meetings in advance. Two exclusive evening networking events (included in your pass) provide the perfect setting to connect with new leads, strengthen partnerships, and catch up with industry peers.
In fast-growing markets like Eastern Europe and Central Asia, success comes down to speed, partnerships, and execution. SBC Summit Tbilisi brings all three together. And for operators, access is fully complimentary.
Explore the show floor and connect with leading suppliers, game studios, and technology providers. Discover the tools and solutions you need to stay competitive: casino content, sportsbook platforms, payments, compliance, and innovation.
Meet high-quality affiliates from the region. Build partnerships with experts who understand local audiences and can drive real player acquisition. Hear directly from industry leaders across a conference programme covering regulation, player behaviour, retention, and market entry strategies.
With the Operator Pass, your networking also starts up to four weeks before the event via the SBC Connect app.
Ticket options include Expo-pass, VIP, and special passes for partners and affiliates. Complimentary options are available for registered operators and affiliate programmes — check the official website for details. VIP packages typically include access to all tracks, catering, and evening events.
Affiliate Pass and Operator Pass provide free access upon status verification. An administrative fee may apply.
Note: All prices and terms are subject to change. Please check the official website for the latest information.
For a full calendar of iGaming conferences, check out our overview: Where to go for iGaming conferences in 2026–2027.
The forum brought together iGaming professionals from Eastern Europe and Central Asia. Participants discussed the Georgian iGaming, betting, and casino market, payment strategies, UX, compliant marketing, and player protection under new regulations. Special focus was placed on building partnerships with local operators and affiliates.
The inaugural 2024 summit was a historic milestone: the first major industry gathering in Georgia. The forum established itself as a platform for strategic decision-making, testing hypotheses, and forming local alliances.
SBC Events is an international team that creates business-focused conferences for the betting and iGaming industry worldwide.
3S.INFO serves as a media partner for the event.
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