Scandinavian & Nordic Gaming Show 2026: Complete Guide to Scandinavia’s Key iGaming Conference
The Scandinavian and Nordic region holds a unique position on the global iGaming map. In terms of gambling expenditure per capita, Scandinavia ranks among the world’s leading regions, offering strong revenue potential for online gambling and other gaming verticals. Regulatory reforms in Sweden, Finland, Denmark, and Norway have remained a major focus for the global industry in recent years. Developments in these markets often set the direction for other regulated jurisdictions around the world.
This environment has made the Scandinavian & Nordic Gaming Show (SNGS) one of Europe’s notable industry forums for iGaming professionals. The conference gives industry stakeholders an opportunity to gain insights from leading experts in betting and gaming, including specialists in legislation, regulation, and player experience across Sweden, Norway, Denmark, and Finland.
In 2026, the conference returns for its eighth edition and comes back to Copenhagen, one of the key cities on Europe’s iGaming map.
Event program
October 22, 2026 (Thursday)
- 09:30 — Registration
- 10:00–16:45 — Conference & Exhibition
- 17:00 — SNGS 2026 Eventus Recognition Ceremony & Networking Drinks
October 23, 2026 (Friday)
- 09:30 — Registration
- 10:00–18:00 — Conference & Exhibition
- 18:15 — Farewell Drinks
I want to attend Scandinavian & Nordic Gaming Show!
SNGS 2026: Key Information
The 8th annual Scandinavian & Nordic Gaming Show will take place at the Copenhagen Marriott Hotel in Copenhagen, Denmark, on October 22–23, 2026.
The event responds to growing interest in the competitive and rapidly evolving gaming landscape across the Nordic region. SNGS covers a broad range of topics and provides insights into the legal, regulatory, and behavioral aspects of the industry, with senior executives and iGaming thought leaders taking part in the programme.
Bringing together industry professionals, regulators, innovators, and stakeholders from around the world, the summit creates opportunities for networking and collaboration between gaming operators, software providers, legal experts, payment gateway providers, and government representatives.
Key SNGS 2026 topics traditionally include regulatory developments in Sweden, Norway, Denmark, and Finland; responsible gambling and player protection; marketing and SEO in highly competitive Nordic markets; technology and product innovation; payment solutions and fintech; as well as anti-money laundering (AML) and compliance.
To better understand the key terminology used across the industry, explore the 3S.INFO glossary covering traffic sources, mobile traffic, GGR, verticals, and attribution.
SNGS 2026 Speakers
The following speakers have already been confirmed for the event:
- Antti Koivula — Chief Compliance Officer, Hippos ATG (Finland)
- Bo Flindt Jørgensen — CEO, Landbrugslotteriet (Denmark)
- Carl Fredrik Stenstrøm — Secretary General, NBO — Norwegian Bookmakers' Association
- Francisco Leon de Vivero — VP of Growth, Growing Search
- Gustaf Hoffstedt — Secretary General, BOS — Swedish Trade Association for Online Gambling
- Jaakko Soininen — Managing Director, Finnplay
- Jari Vähänen — Partner, The Finnish Gambling Consultants Oy
- Jeanette Harder von Eyben — Deputy Head, Danish Gambling Authority
- Johann Sigurdsson — Chief Commercial Officer, Bwloto
- Lars Kollind — Business Development Director, Velitech
- Lisa Beuschau — Co-Founder, Well at Work
- Margarita Cruz — Founder/Director, Diamond28 Consulting Limited
- Maria McDonald — Head of Office Sweden, Nordic Legal
- Maria Smura — CEO | Partnership & Brand Strategist, MS Marketing
- Marko Arpiainen — Co-Founder & CEO, LVL UP LABZ
- Michael Auer — Head of R&D, Neccton GmbH
- Mika Kuismanen — CEO, Rahapeliala Ry
- Morten Ronde — Managing Partner, Nordic Legal
- Pekka Ilmivalta — Partner, Nordic Legal Finland
- Peter-Paul de Goeij — Managing Consultant, Quod Bonum Consulting
- Phil Chatterton — VP of Sales and Partnerships, Comm100
- Pia Ek — Attorney at Law & Partner, Bird & Bird
- Sverker Skogberg — Senior Vice President Public Affairs, Paf
- Thomas Nordby — Partner, Advokatfirmaet Schjødt
- Uliana Korobeynikova — PR & Communications Executive, iGaming
SNGS 2026 Ticket Prices
Standard Pass (1 day, October 23) — EUR 595 / Early Bird EUR 495. Includes access to Day 2 of the conference, a networking luncheon, coffee breaks, and the event logo placement in event mailers.
Premium Pass (2 days, October 22–23) — EUR 995 / Early Bird EUR 895. Includes full access to both conference days, networking lunches, coffee breaks, networking drinks on October 22, an optional branded roll-up banner, and logo placement in event mailers.
Supplier Pass (2 days) — EUR 1,495 / Early Bird EUR 1,395. Includes the full Premium Pass package plus one of the following options: an exhibition table (2 × 1 m), company handout distribution, or a full-page advertisement in the event brochure.
Early Bird tickets are available in limited quantities. Registration and payment: eventus-international.com/sngs-registration.
For affiliates, attending SNGS provides an opportunity to connect directly with operators working across Nordic markets. Current affiliate programmes and offers for these GEOs are available through 3SNET.
History of the Scandinavian & Nordic Gaming Show
The first Scandinavian Gaming Show took place in Stockholm, Sweden, on September 5–6, 2018, at Stockholmsmässan. The timing was strategic: Sweden was undergoing a major gambling regulatory reform, creating strong demand for a dedicated platform to discuss the upcoming rules, opportunities, and risks.
The inaugural event was a clear success, bringing together professionals from across the gambling sector. Key topics included upcoming Swedish regulation, cooperation between regulators and operators, responsible gambling and player protection, as well as strategies for succeeding in the newly regulated market.
The 3rd annual Scandinavian Gaming Show took place on September 9–10, 2021, in Stockholm, Sweden. That same year, the event was combined with iGaming Germany, creating a joint format that brought together a broader European audience under one roof.
From 2022 onwards, the conference became a regular fixture in the autumn iGaming calendar, alternating between Copenhagen and Stockholm. By 2025, SNGS had reached its 7th edition and established itself as a leading recurring forum for professionals working across the Nordic iGaming sector. As the global iGaming industry continues to look to the region for growth opportunities, SNGS has become a valuable platform for businesses interested in gaining market insights, exploring commercial opportunities, and keeping up with the latest industry developments.
Affiliates targeting the Swedish market may also find the 3S.INFO guide to promoting online betting in Sweden useful.
Organizer
The event is organized by Eventus International, a global conference and exhibition organizer specializing in the iGaming industry, with offices in Hong Kong and South Africa. The company’s Managing Director is Yudi Soetjiptadi.
Over more than a decade, Eventus International has developed a broad portfolio of industry events across Europe, Asia, Africa, and the Americas.
Previous Scandinavian & Nordic Gaming Shows
SGS 2018 (1st Annual Edition) — The inaugural Scandinavian Gaming Show took place on September 5–6, 2018, at Stockholmsmässan in Stockholm, Sweden. The conference was held ahead of Sweden’s major gambling regulatory reform and covered licensing, responsible gambling, player protection, and strategies for entering the regulated market. The first edition set a high standard for both content and the quality of its attendee base.
SGS 2019 (2nd Annual Edition) — The 2nd annual Scandinavian Gaming Show was held on September 5–6, 2019, at Hilton Stockholm Slussen in Stockholm. The event brought together local and international operators, software providers, payment providers, fraud and AML specialists, lawyers, regulators, and iGaming innovators from around the world. The main focus was on regulatory, operational, and technological challenges following the introduction of Sweden’s new gambling rules nine months earlier.
SGS 2021 (3rd Annual Edition) — The 3rd annual Scandinavian Gaming Show took place on September 9–10, 2021, in Stockholm, Sweden. The event was held in a joint format with iGaming Germany, allowing attendees to explore the latest developments in the German and Scandinavian gambling markets, identify new market opportunities, and develop business connections.
SGS 2022 (4th Annual Edition) — The 4th annual Scandinavian Gaming Show took place on November 2–3, 2022, in Copenhagen, Denmark, at Carlsberg Museum & Business Centre. Discussions focused on regulatory and market developments across Scandinavia and the Baltic region, many of which have implications for other regulated markets. Key topics included tackling unlicensed operators, the future of gambling in Finland, technology trends across Nordic markets, and responsible gambling strategies. The event received strong feedback for the quality of its content, speakers, and overall organization.
SGS 2023 (5th Annual Edition) — The 5th annual Scandinavian Gaming Show took place on November 2–3, 2023, in Stockholm, Sweden. The Scandinavian region continued to attract significant interest from online gambling and other gaming verticals due to its strong revenue potential. The programme covered gambling regulation, player behaviour and self-exclusion, gamification and retention strategies, as well as SEO for highly competitive Nordic markets.
SNGS 2024 (6th Annual Edition) — The 6th Scandinavian Gaming Show took place on November 5–6, 2024, in Copenhagen, Denmark. Attendees could listen to expert presentations, visit provider booths, explore new products, and connect directly with operators and industry partners. The conference continued its focus on the regulatory landscape of Northern Europe, as well as developments in marketing and technology.
SNGS 2025 (7th Annual Edition) — The 7th annual Scandinavian & Nordic Gaming Show took place on October 23–24, 2025, in Stockholm, Sweden. The event brought together professionals from both land-based and online gaming for practical case studies, industry best practices, and business networking. Delegates gained insights from C-level executives and connected with operators, regulators, software providers, and other industry experts.
Why SNGS Matters for Affiliates
Nordic markets combine high levels of regulation with strong player spending, making them both attractive and challenging for affiliates. Attending SNGS provides direct access to information about regulatory developments, effective marketing strategies, and operator teams active across the region.
For a deeper understanding of traffic acquisition across specific markets, explore our guides to Sweden, Germany, the Netherlands, Poland, and Estonia.
You can join the 3SNET CPA network and explore top offers from Scandinavian and European operators on the affiliate programmes page.
