Publication date: 20 April 2026
SiGMA North America 2026 is one of the key events in the iGaming and affiliate marketing industry in 2026, taking place September 1–3 in Mexico City.
This is SiGMA’s debut summit in the region, bringing together the markets of North and Latin America. Expect over 4,000 participants, including operators, affiliates, payment providers, technology companies, and regulators.
3S.INFO is a media partner of the summit, and the 3SNET team will be attending the event, open to new connections, partnerships, and meetings with industry representatives.
SiGMA North America 2026: iGaming and Affiliate Conference in Mexico City
SiGMA North America 2026 is one of the key events in the iGaming and affiliate marketing industry in 2026, taking place from September 1 to 3 in Mexico City.
3S.INFO is an official media partner of the summit, and the 3SNET team will be attending the event, open to new connections, partnerships, and meetings with industry professionals.
September 1 — arrival, registration, welcome reception, SiGMA Awards; September 2 — exhibition, conference sessions, networking; September 3 — exhibition, conference sessions, official closing party; September 4 — departure of participants. 
Event program
About SiGMA North America Summit
SiGMA continues its global expansion and is launching a new summit in North America in 2026. Mexico City serves as a strategic hub connecting the North and Latin American markets, offering extensive opportunities for business, investment, and strategic partnerships.
Attendees can expect three days of high-value content, including a conference, exhibition, networking, and exclusive events featuring industry leaders.
- official opening and celebration event;
- two days of conference sessions;
- networking activities and tournaments;
- VIP lounges and meeting areas;
- startup pitch competition;
- SiGMA industry awards;
- charity auction;
- premium dinners and evening events.
Why Mexico City?
Mexico is the second-largest economy in Latin America and one of the most promising markets for iGaming and affiliate business.
With rapid digital infrastructure growth and evolving regulations, the region is becoming a key driver of industry expansion.
- the online gambling market is expected to grow from $1.75B to $3.53B by 2030;
- online casino segment CAGR — 14.3%;
- 96 casinos in Mexico City alone;
- a young, tech-savvy audience and a strong entrepreneurial ecosystem.
This makes SiGMA North America 2026 a strategic gateway to the US, Canadian, and Central American markets.
Opportunities for Participants
The summit provides direct access to key industry stakeholders:
- operators and casino brands;
- affiliate teams and media buyers;
- payment and fintech providers;
- technology companies and SaaS platforms;
- investors and regulators.
More than 4,000 attendees are expected, including:
- 1,000+ operators;
- 820+ affiliates;
- 46% C-level executives.
Participation Formats: Exhibition and Sponsorship
Companies can choose from several participation formats:
- expo booth — product showcasing and business meetings;
- sponsorship packages — enhanced brand visibility and positioning;
- speaking opportunities — participation in the conference agenda.
Turnkey solutions are available, from standard booths to fully customized setups with logistics and marketing support.
Premium placements in high-traffic areas are available at an additional cost.
Free VIP Access for Operators
Casino operators can apply for a free VIP pass, which includes:
- priority registration;
- personal concierge service;
- access to private events;
- personalized meeting recommendations.
This allows participants to maximize efficiency and focus on business development.
Who Should Attend
- iGaming operators;
- game developers and studios;
- affiliate teams and agencies;
- payment and fintech companies;
- AI, blockchain, and data-driven businesses;
- marketing and SEO specialists;
- betting and esports projects;
- legal and consulting firms;
- startups;
- regulators.
Related Events in September 2026
- SiGMA North America — Mexico City (September 1–3);
- SiGMA Affiliate Retreat — Cancun (September 3–5);
- Affiliate World — Cancun (September 7–8).
This schedule allows you to combine multiple key events into one trip and optimize travel costs.
3SNET at SiGMA North America 2026
The 3SNET team will be attending the event and is open to new partnerships. If you work in affiliate marketing, iGaming, or performance marketing, this is a great opportunity to connect in person.
Follow updates on 3S.INFO — we will be sharing insights, interviews, and event highlights.
SiGMA North America 2026 is one of the most promising iGaming and affiliate events of 2026, offering direct access to the rapidly growing North American market.
If you are planning to scale your business, enter new GEOs, or find partners, make sure to add this summit to your calendar.
Past Key SiGMA / SiGMA Americas Events
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BIS | SiGMA South America 2026
Read more6–9 April • São Paulo, Brazil
The forum brought together operators, providers, startups, payment services, regulators, and investors at Latin America’s largest iGaming event. With Brazil’s market now fully regulated following the 2025 legalization, discussions focused on real-world results from the first year under the new rules, payment integration via PIX and Open Banking, localization strategies, and compliance. The startup pitch showcased three projects in automated compliance and local payment aggregation — all received term sheets within 24 hours. Behind the scenes, at least two major international operators closed platform deals for casino and betting. The key takeaway: Brazil is no longer a “market of the future” — it’s a market of the present, and local presence is now essential to win.
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SiGMA Americas 2025
Read moreApril 7–10, 2025 • São Paulo, Brazil
The largest iGaming conference in North and South America returned to São Paulo with an expanded program. Over 3,000 participants from 50+ countries discussed Latin American market trends, regulatory updates, and new opportunities for traffic arbitrage. Special attention was given to the Brazilian market following the legalization of betting.
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SiGMA Americas 2024
Read moreApril 23–25, 2024 • São Paulo, Brazil
The event attracted a record-breaking 2,500+ participants in the financial capital of Latin America. Key topics included expansion into new jurisdictions, regional payment solutions, and strategies for engaging the Brazilian audience. Closed-door mastermind sessions with top arbitrage experts and operators facilitated direct deals.
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SiGMA Americas 2023
Read moreJune 14–18, 2023 • São Paulo, Brazil
The conference’s relocation to Brazil highlighted the growing interest in the Latin American market. Over 2,000 iGaming professionals participated in workshops on traffic monetization and explored the nuances of local regulations. Networking at the Ibero-American gala dinner became a catalyst for numerous projects.
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SiGMA Americas 2022
Read moreJune 6–9, 2022 • Canada
The debut of the conference in North America brought together pioneers of the region. Participants tested hypotheses for arbitrage in new jurisdictions, discussed affiliate programs for the American market, and built bridges between European and local operators. This event laid the groundwork for future expansion into Latin America.
About SiGMA — History & Significance
From the very beginning, SiGMA has been positioned as a major international platform for the iGaming, betting, and related markets. Over time, it has grown into a global brand offering exhibitions, conferences, and forums worldwide. The merger with the local BiS (Brazilian iGaming Summit) format enabled SiGMA to cover Latin America and become the central hub for operators, providers, investors, and regulators in the region.
SiGMA focuses on building a quality B2B community: the exhibitions and conferences allow discussions on regulation, compliance, technology, marketing, localization, payments, and other key topics relevant to LatAm and international markets. This ensures SiGMA remains a relevant and influential platform, providing participants with real opportunities for growth and business scaling.
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