SiGMA North America 2026 is one of the key events in the iGaming and affiliate marketing industry in 2026, taking place September 1–3 in Mexico City.
This is SiGMA's debut summit in the region, bringing together the markets of North and Latin America. Expect over 4,000 participants, including operators, affiliates, payment providers, technology companies, and regulators.
3S.INFO is a media partner of the summit, and the 3SNET team will be attending the event, open to new connections, partnerships, and meetings with industry representatives.
SiGMA North America 2026: iGaming and Affiliate Conference in Mexico City
SiGMA North America 2026 is one of the key events in the iGaming and affiliate marketing industry in 2026, taking place from September 1 to 3 in Mexico City.
3S.INFO is an official media partner of the summit, and the 3SNET team will be attending the event, open to new connections, partnerships, and meetings with industry professionals.
Event program
September 1 — arrival, registration, welcome reception, SiGMA Awards;
September 2 — exhibition, conference sessions, networking;
September 3 — exhibition, conference sessions, official closing party;
September 4 — departure of participants.
About SiGMA North America Summit
SiGMA continues its global expansion and is launching a new summit in North America in 2026. Mexico City serves as a strategic hub connecting the North and Latin American markets, offering extensive opportunities for business, investment, and strategic partnerships.
Attendees can expect three days of high-value content, including a conference, exhibition, networking, and exclusive events featuring industry leaders.
- official opening and celebration event;
- two days of conference sessions;
- networking activities and tournaments;
- VIP lounges and meeting areas;
- startup pitch competition;
- SiGMA industry awards;
- charity auction;
- premium dinners and evening events.
Why Mexico City?
Mexico is the second-largest economy in Latin America and one of the most promising markets for iGaming and affiliate business.
With rapid digital infrastructure growth and evolving regulations, the region is becoming a key driver of industry expansion.
- the online gambling market is expected to grow from $1.75B to $3.53B by 2030;
- online casino segment CAGR — 14.3%;
- 96 casinos in Mexico City alone;
- a young, tech-savvy audience and a strong entrepreneurial ecosystem.
This makes SiGMA North America 2026 a strategic gateway to the US, Canadian, and Central American markets.
Opportunities for Participants
The summit provides direct access to key industry stakeholders:
- operators and casino brands;
- affiliate teams and media buyers;
- payment and fintech providers;
- technology companies and SaaS platforms;
- investors and regulators.
More than 4,000 attendees are expected, including:
- 1,000+ operators;
- 820+ affiliates;
- 46% C-level executives.
Participation Formats: Exhibition and Sponsorship
Companies can choose from several participation formats:
- expo booth — product showcasing and business meetings;
- sponsorship packages — enhanced brand visibility and positioning;
- speaking opportunities — participation in the conference agenda.
Turnkey solutions are available, from standard booths to fully customized setups with logistics and marketing support.
Premium placements in high-traffic areas are available at an additional cost.
Free VIP Access for Operators
Casino operators can apply for a free VIP pass, which includes:
- priority registration;
- personal concierge service;
- access to private events;
- personalized meeting recommendations.
This allows participants to maximize efficiency and focus on business development.
Who Should Attend
- iGaming operators;
- game developers and studios;
- affiliate teams and agencies;
- payment and fintech companies;
- AI, blockchain, and data-driven businesses;
- marketing and SEO specialists;
- betting and esports projects;
- legal and consulting firms;
- startups;
- regulators.
Related Events in September 2026
- SiGMA North America — Mexico City (September 1–3);
- SiGMA Affiliate Retreat — Cancun (September 3–5);
- Affiliate World — Cancun (September 7–8).
This schedule allows you to combine multiple key events into one trip and optimize travel costs.
3SNET at SiGMA North America 2026
The 3SNET team will be attending the event and is open to new partnerships. If you work in affiliate marketing, iGaming, or performance marketing, this is a great opportunity to connect in person.
Follow updates on 3S.INFO — we will be sharing insights, interviews, and event highlights.
SiGMA North America 2026 is one of the most promising iGaming and affiliate events of 2026, offering direct access to the rapidly growing North American market.
If you are planning to scale your business, enter new GEOs, or find partners, make sure to add this summit to your calendar.
Register for SiGMA North America 2026
BiS SiGMA South America 2027
BiS SiGMA South America 2027 is one of the largest iGaming and betting conferences in Latin America. The event will take place April 5–8, 2027, at the Transamerica Expo Center in São Paulo, Brazil. The conference brings together operators, affiliates, technology providers, payment companies, regulators, investors, and other representatives of the gaming and betting industry.
Formerly known as the Brazilian iGaming Summit (BiS), the event is now part of the global SiGMA Group portfolio and represents the South American edition of SiGMA. The conference is primarily focused on business development, professional networking, and discussing key changes in the iGaming and betting market in Brazil and other Latin American countries.
Register for South America 2027
BiS SiGMA South America 2027: Date and Venue
Date: April 5–8, 2027
Venue: Transamerica Expo Center
City: São Paulo, Brazil
Format: Exhibition, conference, networking events, and special activities
Focus Areas: iGaming, sports betting, lotteries, affiliates, payments, technology, regulation, and marketing
São Paulo was chosen as the venue for good reason. It is Brazil's largest financial and business hub and one of the key business centers in Latin America. The city brings together operators, technology companies, payment providers, investors, media, and other organizations operating in both local and international markets.
What Is BiS SiGMA South America?
BiS SiGMA South America is a professional platform where representatives of the Latin American gaming and betting market meet for negotiations, partner hunting, and discussions on industry development.
The program covers multiple areas of the iGaming ecosystem: sports betting, online casino, lotteries, affiliate marketing, payments, technology, compliance, and regulation. The conference sessions feature participation from company executives, government representatives, experts, and other market professionals.
For the 2027 edition, organizers anticipate over 18,500 attendees, 4,100 operators, 400+ exhibitors and sponsors, and 250+ speakers. These figures reflect the scale of the event and its focus on a professional audience.
Key Conference Themes
One of the distinguishing features of BiS SiGMA South America is the combination of an exhibition and a business program. Participants can not only explore new products and solutions but also discuss pressing issues shaping the market.
The program covers topics related to:
- Regulation of iGaming and sports betting in Brazil and Latin America
- Development of the legal betting market
- Affiliate marketing and partnership business
- Payment technologies and local payment solutions
- Compliance and responsible gambling
- Artificial intelligence and other technological innovations
- Marketing and player acquisition strategies
- Development of online gaming and betting platforms
- Investment and international expansion
- Innovation and new product launches
The official BiS SiGMA South America program includes strategic panels, keynote presentations, regulatory discussions, technical tracks, and specialized sessions on the most critical issues facing iGaming and betting in the region.
Networking and Business Opportunities
For participants, BiS SiGMA South America is not just an educational program. A significant portion of the event is dedicated to professional networking.
The venue brings together operators, affiliates, suppliers, regulators, payment providers, technology companies, investors, and media. This allows participants to find new partners, discuss potential integrations and market entry into Brazil, and establish business contacts with companies from other Latin American countries.
A special place in the program is reserved for iGatherings and private dinners for C-level executives, as well as dedicated networking events. Startups are offered pitch sessions and opportunities to connect with investors.
BiS SiGMA South America for Affiliates
The conference is also of great interest to iGaming affiliates and affiliate managers. Affiliates get the opportunity to directly engage with operators and suppliers, track market changes, and explore new partnership opportunities.
The event ecosystem also includes the SiGMA Affiliate Retreat — a separate format focused on affiliates and professional networking.
For professionals working with the Brazilian GEO, attending BiS SiGMA South America can be particularly valuable. The conference provides deeper insight into the local market, introduces key players, and allows for direct discussions about collaboration opportunities on the ground.
BiS SiGMA South America Exhibition
The exhibition floor brings together solution providers for the iGaming and betting industry. Potential exhibitors include operators, betting platforms, payment gateways, technology providers, compliance companies, law firms, media, affiliates, and consulting firms.
For businesses, the exhibition offers an opportunity to present products to a professional audience, generate qualified leads, and establish contacts with decision-makers from Latin America.
BiS SiGMA Awards and Additional Events
In addition to the conference and exhibition, BiS SiGMA South America features a rich program of side events. These include the SiGMA Awards and BiS Awards, which recognize companies, executives, and projects that are shaping the future of the iGaming and betting market.
Organizers also host networking events, private meetings, invitation-only dinners, and startup initiatives. This ensures that the event combines a serious business agenda with multiple formats for informal engagement.
Why Attend BiS SiGMA South America 2027?
Participating in the Brazilian iGaming Summit / BiS SiGMA South America can be highly beneficial for professionals planning to grow their business in Brazil and other Latin American countries.
Key reasons to attend:
- Gain up-to-date information on iGaming and betting market developments in the region
- Meet operators, affiliates, and suppliers face-to-face
- Find new business partners
- Explore payment and technology solutions
- Discuss regulatory and compliance issues
- Connect with international experts
- Present your product to potential clients
- Expand your professional network
- Assess opportunities for entering the Brazilian market
BiS SiGMA South America 2027 in the iGaming Events Calendar
BiS SiGMA South America 2027 is a must-add to the calendar of key iGaming events for companies and professionals working with Latin America. The event combines a high-level conference program, a large-scale exhibition, and multiple professional networking formats.
For international companies, the conference can serve as an entry point into the Brazilian market and an opportunity to build relationships with local operators, suppliers, affiliates, and other ecosystem participants.
The next edition of BiS SiGMA South America will take place April 5–8, 2027, at the Transamerica Expo Center, São Paulo, Brazil.
Past Key SiGMA / SiGMA Americas Events
BIS | SiGMA South America 2026
6–9 April • São Paulo, Brazil
The forum brought together operators, providers, startups, payment services, regulators, and investors at Latin America’s largest iGaming event. With Brazil’s market now fully regulated following the 2025 legalization, discussions focused on real-world results from the first year under the new rules, payment integration via PIX and Open Banking, localization strategies, and compliance. The startup pitch showcased three projects in automated compliance and local payment aggregation — all received term sheets within 24 hours. Behind the scenes, at least two major international operators closed platform deals for casino and betting. The key takeaway: Brazil is no longer a «market of the future» — it’s a market of the present, and local presence is now essential to win.
SiGMA Americas 2025
April 7–10, 2025 • São Paulo, Brazil
The largest iGaming conference in North and South America returned to São Paulo with an expanded program. Over 3,000 participants from 50+ countries discussed Latin American market trends, regulatory updates, and new opportunities for traffic arbitrage. Special attention was given to the Brazilian market following the legalization of betting.
SiGMA Americas 2024
April 23–25, 2024 • São Paulo, Brazil
The event attracted a record-breaking 2,500+ participants in the financial capital of Latin America. Key topics included expansion into new jurisdictions, regional payment solutions, and strategies for engaging the Brazilian audience. Closed-door mastermind sessions with top arbitrage experts and operators facilitated direct deals.
SiGMA Americas 2023
June 14–18, 2023 • São Paulo, Brazil
The conference’s relocation to Brazil highlighted the growing interest in the Latin American market. Over 2,000 iGaming professionals participated in workshops on traffic monetization and explored the nuances of local regulations. Networking at the Ibero-American gala dinner became a catalyst for numerous projects.
SiGMA Americas 2022
June 6–9, 2022 • Canada
The debut of the conference in North America brought together pioneers of the region. Participants tested hypotheses for arbitrage in new jurisdictions, discussed affiliate programs for the American market, and built bridges between European and local operators. This event laid the groundwork for future expansion into Latin America.
About SiGMA — History & Significance
From the very beginning, SiGMA has been positioned as a major international platform for the iGaming, betting, and related markets. Over time, it has grown into a global brand offering exhibitions, conferences, and forums worldwide. The merger with the local BiS (Brazilian iGaming Summit) format enabled SiGMA to cover Latin America and become the central hub for operators, providers, investors, and regulators in the region.
SiGMA focuses on building a quality B2B community: the exhibitions and conferences allow discussions on regulation, compliance, technology, marketing, localization, payments, and other key topics relevant to LatAm and international markets. This ensures SiGMA remains a relevant and influential platform, providing participants with real opportunities for growth and business scaling.
