TGConf Moscow 2025 — the largest conference on Telegram traffic and sales

TGConf Moscow 2025 will take place on October 15–16, 2025 at MTS Live Hall and will become a key event for the Telegram marketing market in Russia and the CIS. The conference will bring together traffic, sales, and monetization specialists from the Telegram ecosystem, including Telegram Ads, native advertising, Web3 projects on TON, and mini-apps.

The event is aimed at practitioners and decision-makers: entrepreneurs, marketers, targetologists, media buyers, crypto projects, CMOs, and infobusiness owners. Expecting 4,000+ attendees, 70+ speakers, and representatives from 100+ companies.

About TGConf Moscow 2025

TGConf is a two-day conference focused on real case studies and working tools. The program is built around the practical application of Telegram for business and scaling sales.

Key conference tracks

  • Telegram Ads and reducing subscriber costs
  • Native advertising and "possevy" (channel placements)
  • Sales and auto-funnels in Telegram
  • Web3 and the TON ecosystem
  • Telegram bots and mini-apps
  • Analytics, anti-fraud, and regulation

VIP participants will have access to dedicated zones, private events, and an afterparty.

Speakers at TGConf Moscow 2025

The lineup features practicing experts and thought leaders whose experience is backed by large-scale projects and results:

  • Artemy Lebedev — designer, entrepreneur
  • Maxim Ilyakhov — editor-in-chief, author of writing methodologies
  • Anton Gorelkin — First Deputy Chairman of the State Duma Committee on Information Policy
  • Andrey Svintsov — Deputy of the State Duma of the Russian Federation
  • Marat Shaykhetdinov — founder of Clickise and TGConf
  • Georgy Lobushkin — media manager, former press secretary of Pavel Durov

Also speaking: owners of Telegram ad networks, product managers from Telemetr and Telepush, crypto entrepreneurs, and analytics and traffic experts.

TGConf Moscow 2025 Program

The program is split between the Main Stage and the Small Stage, covering both strategic and applied topics.

Day 1 — October 15

The first day covers launching and scaling Telegram projects, effective use of Telegram Ads, and channel monetization. Key topics include:

  • Launching Telegram projects with multi-million dollar turnovers
  • Optimizing ad campaigns and creatives
  • Channel analytics and protecting ad budgets
  • Content as a tool for growth and sales

The second half of the day focuses on crypto projects, Web3, and the future of Telegram regulation in Russia.

Day 2 — October 16

The second day is dedicated to in-depth practice, case studies, and attendee interaction:

In the evening of October 16, a private Telegram Afterparty will be held for VIP guests.

Why You Should Attend TGConf Moscow 2025

Attending TGConf gives you:

  • An understanding of how to earn and scale in Telegram in 2025–2026
  • Access to working case studies and strategies
  • Direct communication with market leaders
  • New partnerships and growth points for your business

Past TGConf Events

In September 2024, TGConf took place in Moscow and gathered over 2,000 offline attendees. The conference featured 30 speakers, and the main topics were:

  • Traffic from Telegram Ads and channel placements
  • Sales and auto-funnels in Telegram
  • Web3 projects on TON

Participants noted the high practical value of the presentations and the quality of networking.

TGConf 2024 in Moscow: key themes, speakers, and insights from the largest Telegram event

TGConf 2024 | September 18 | Moscow, Main Stage

On September 18, 2024, Moscow became the epicenter of Telegram marketing. TGConf gathered over 2,000 offline attendees at the Main Stage — advertisers, targetologists, marketers, and business owners. According to participants, the event felt like a "big corporate party": live communication, exchanging business cards, deal discussions, and a unique atmosphere of openness.

Here are the main takeaways and topics that defined Telegram's 2024 agenda.

Telegram marketing: from beginner to expert

The program was split into several parallel tracks so everyone could get the most out of it:

  • Traffic and advertising: The key topic for media buyers and marketers — how to buy traffic through Telegram Ads and work with channel placements. Speakers shared tips on setting up the ad manager and effective strategies.
  • Technology and analytics: Discussions on Telegram Mini Apps, chatbots, and analytics services. Experts from Yandex, TgStat, Telemetr, Talkbank, and Wame talked about using new formats for sales.
  • Investment and startups: Venture capitalists, including representatives from the TON Ecosystem Fund and AiAcademy, discussed Telegram's potential as a business platform. During Pitch Day, startups presented their projects to investors.

Who spoke: experts and thought leaders

The program committee brought together practitioners with real experience and results. Over 30 speakers took the stage:

  • Marat Shaykhetdinov (CEO of Clickise, founder of TGConf) opened the conference and emphasized that the main value of the event is networking and connecting with industry peers.
  • Georgy Lobushkin (former press secretary of Pavel Durov) shared insights on PR in Telegram and the importance of monitoring the information field.
  • Irina Khakamada, one of Russia's top business speakers, held a masterclass called "Aikido of Business Negotiations," sharing working frameworks and approaches.
  • Dmitry Forman (Digital Director at Samokat) and Alexey Solovyov (CIS Event Manager at TON Foundation) touched on corporate PR and the future of the TON ecosystem.
  • Other experts included Vlad Silantyev (Silantev Studio, Telegram Ads specialist), Alexey Tkachuk (founder of Dnative), Alexey Uspechny (Anypost), Irina Numizmatka (author of a blog about Telegram Ads), and many others.

Recognition of the best: TGConf Awards

The culmination of the educational program was the TGConf Awards ceremony. Following an open vote, winners were announced in the categories: "Best Service for Telegram Ads," "Best Analytics Service," and "Best Service for Native Advertising Placement."

After the conference: networking until midnight

For VIP and Business ticket holders, the official program transitioned into an evening afterparty at the LoftHall club. Guests enjoyed a refined buffet, unlimited drinks, and a performance by the band Gorod 312, playing their biggest hits from the 2000s. Networking and deal discussions continued there until 3 AM.