Remoby is an advertising platform focused on traffic acquisition and performance marketing. It offers Pop Ads and Engagement Ads, along with targeting and campaign optimization tools. According to the company, its available inventory exceeds 10 billion daily impressions across more than 195 countries.
The platform is designed for advertisers, media buyers, and affiliate teams looking to test traffic sources, reach relevant audiences, and manage campaign performance across international markets.
Products and Services
Remoby offers advertising formats and tools for campaign management:
- Pop/Popunder Ads: an advertising format in which the advertiser's landing page opens in a new browser tab after a user interacts with a publisher's website. Pop campaigns support CPM and SmartCPM bidding, with TargetCPA optimization available for CPM campaigns.
- Engagement Ads: a format that uses an interactive funnel before directing users to the advertiser's landing page. CPC pricing applies to users who complete the funnel.
- Targeting and audience segmentation: campaign settings based on GEO, devices, browsers, placements, and audience intent levels. Available intent segments include High-intent, Considering, and Exploring.
- Campaign optimization: tools for analyzing results, managing bids, and evaluating individual placements, including the ability to create lists of effective and underperforming placements.
- Conversion tracking: S2S postback and tracking macros for passing information about clicks, campaigns, ad placements, and other campaign parameters.
How Remoby Works
Remoby gives advertisers access to campaign management through a self-service platform. The process includes the following steps:
- Campaign setup. The advertiser selects an ad format, GEO, audience settings, and other campaign parameters.
- Bidding model selection. Pop Ads supports CPM and SmartCPM, with optional TargetCPA optimization for CPM campaigns. Engagement Ads uses CPC pricing.
- Campaign launch. The advertiser provides a landing page and configures the campaign. Engagement Ads uses interactive funnels developed by Remoby, so advertisers do not need to create separate ad creatives for this format.
- Performance tracking. S2S postback and tracking macros help send click and conversion data to the relevant analytics system.
- Optimization. Advertisers can use campaign statistics to adjust targeting, bids, and placement lists to improve performance.
Who Is Remoby For?
Remoby may be suitable for:
- iGaming companies looking to acquire players and scale advertising campaigns.
- Affiliate teams and media buyers testing offers, traffic sources, and GEOs.
- Dating and Sweepstakes advertisers seeking to attract audiences and test conversion funnels.
- Finance and FinTech businesses promoting financial products and acquiring users, subject to the platform's advertising policies.
- Mobile app developers, eCommerce businesses, and social projects looking to expand reach and acquire new users.
Key Features
Remoby combines large-scale advertising inventory with tools for campaign management and traffic optimization. Its key features include:
- International reach: according to the company, more than 10 billion daily impressions and coverage across 195+ countries.
- Flexible bidding options: CPM and SmartCPM for Pop Ads, CPC for Engagement Ads, and TargetCPA optimization for Pop Ads campaigns using CPM.
- Intent-based targeting: audience segmentation based on users' potential conversion intent.
- Traffic quality controls: the company reports using anti-fraud systems, AI-powered algorithms, and manual review.
- Analytics and tracking: placement-level filtering, tracking macros, and S2S postback for conversion attribution.
- Self-service campaign management: tools for setting up, launching, and optimizing campaigns through the platform interface.
Conclusion
Remoby is an advertising platform for pop traffic acquisition and performance marketing. It combines Pop Ads and Engagement Ads with international reach, audience targeting, and conversion tracking tools. The platform may be useful for advertisers and affiliate teams looking to test new GEOs, evaluate placement performance, and scale campaigns based on data.