Why India is Relevant?
GEO India is one of the fastest-growing markets in the world. The country has over 1.1 billion internet users, with 70% of the traffic coming from mobile devices.
The ongoing digitalization trend, high youth engagement, and steady interest in online gaming and betting make GEO India one of the most promising for traffic arbitrage.
- Read our detailed overview on 3S.INFO: “How to run betting and gambling traffic in India?” - laws, ad rules, and target audience insights.
For advertisers, India is attractive due to its low traffic costs, large solvent audience, and high monetization in iGaming and finance verticals.
Traffic volumes are enormous - quality traffic is available via Facebook Ads*, Google, TikTok, and local platforms.
Traffic Features in GEO India
User Mentality: Indian users respond well to vivid visuals, storytelling, and bonus offers. Trust-building approach and high-quality localization are key.
Competition level: moderate, but steadily growing in popular verticals.
Linguistic and cultural nuances: English is widely used, but localization in Hindi, Bengali, Tamil, and other regional languages significantly boosts conversions.
Which Vertical Works in India?
The Indian market performs steadily in verticals such as iGaming (casino, betting).
Top Offers in India
- Examples: Azurebet, Roobet Casino, Paripesa CPA IN.
- Suitable formats: CPA, RevShare, hybrid models.
- Direct offers from 3SNET: only verified deals from trusted advertisers.
Approach to Working with India GEO
Traffic Sources
- *Facebook Ads, TikTok, Google, YouTube;
- Push, Pop, In-App, Native;
- Email and SMS campaigns.
Creatives and Requirements
- Creative formats: banners, videos, landing pages.
- Mindset adaptation: bright, emotional visuals and clearly stated bonus offers work best.
- Hypothesis testing: run A/B tests with regional specifics in mind.
Challenges and Restrictions
- Legal barriers: local regulations in iGaming and finance must be considered.
- Bans and moderation: strict moderation on *Facebook and Google requires high-quality creatives.
- Language support: poor localization leads to decreased conversions.
- High lead cost: some top verticals and sources show rising CPL.
Why Run Traffic via 3SNET
- Direct advertisers and stable offers.
- Fast payouts and flexible models.
- Professional support.
- Analytics tools and SmartLink.
Ready to test Indian traffic?Register on 3SNET to get access to direct Indian offers with full analytics and support!
*Facebook is owned by Meta, which is blocked in the Russian Federation.
