Publication date: 18 December 2018
Google has announced a service that makes charges only if users convert on sites or through apps. The new option will allow advertisers to choose between paying for conversions and paying for clicks when running ad campaigns.
“Let’s say your target CPA is $10, and you drove 30 conversions over the weekend. You’ll pay exactly $300, with an actual CPA of $10. You won’t be charged for clicks or impressions,” Brent Besson, product manager at Google Ads, said.
Google explains that the same algorithm as in paying for clicks will be used in paying for conversions. Those advertisers who will chose the new option will still use the Target CPA bidding strategy but will pay for conversions instead of paying for clicks.
Share it with your friends via favorite social media
Choosing a conference in iGaming and affiliate marketing is rarely about attending the “biggest” event. …
For regulators and payment providers, iGaming is one of the most toxic high‑risk segments: high …
In recent years, the prediction market has evolved from an exotic tool for political scientists …
The format of participation affects which contacts you’ll gain and how communication will take place …
The iGaming media buying market has been undergoing a fundamental transformation over the past two …
Media buying has long ceased to be an “underground story for the elite” and has …
Demand for specialists in iGaming and affiliate marketing is growing faster than the market can …
In 2026, the iGaming and betting market is experiencing another wave of growth. Revenues are …
Internet access under restrictions is a complex and multi‑layered issue. Restrictions can range from targeted …
PWA in 2026: Update and Real Arbitrage Cases In 2025, Progressive Web Apps (PWA) already …
