Publication date: 27 September 2018
Google announced the remission of policy towards advertisement of cryptocurrencies. Now the regulated cryptocurrency exchanges from the USA and Japan will be able to place such advertisement in Google Ads service. Changes will take the effect in October of this year.
This is reminder that Facebook made the decision to refuse advertisement of cryptocurrencies, ICO and binary options in January 2018. New rules were applied to Instagram and the advertisement service Audience Network. In March Google and Twitter followed Facebook’s lead.
The social network started to test this feature in May. Advertisement in stories appeared in Instagram last year. It is known that Global start launched two weeks ago when Facebook’s marketing partners received the relevant notification. They were offered to create integrations and invite clients to participation in beta testing.
The press relations service of the company has reported that Facebook plans to start advertisement in Messenger Stories in a short time.
VK develops the recognition technology of things in photos and videos to provide an opportunity for the users to buy the desired goods in one click in the future. Native integrations of electronic commerce in communication of users will become a new focus of a social network’s development.
The social network plans to set up experiments with different solutions, for example, it plans to integrate the purchase buttons in video. All of that will be built in the VK Pay service.
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