Google updated business operations verification program

Google has updated their policy on the business operations verification program.

  • Advertisers who are required to complete the program will be notified and given 21 days to submit the verification form.
  • If they do not submit the verification form within 21 days, they will then receive a 7-day warning before their ads stop running.
  • Users will be able to interact with ads in search results to get information about the advertiser.

Google has decided to give up gallery ads, a format introduced last year, in favor of image extensions.

  • Image extensions have a much lower barrier to entry.
  • Image extensions started on mobile-only, but Google is now testing them on desktop as well.
  • Google is also testing dynamic image extensions. If advertisers choose to go dynamic, they opt to let Google selects images automatically from their websites.