What photos work best on websites

Pictures of happy elderly people attract more users on various websites. Experts have concluded that a picture of a smiling elderly woman attracts more clients than any other picture.

More over:

  • women are trusted more than men;
  • older people are trusted more than younger people;
  • smiling faces are more attractive than neutral face expressions;
  • pictures of beautiful people get more views.

Clients also prefer pictures in which people are interacting with each other in some way.