Publication date: 13 February 2020
Google’s Chrome web browser will start blocking annoying and intrusive ads that run before and during videos from August 5, 2020.
Restrictions will only apply to videos less than 8 minutes in length.
What types of ads will be blocked?
The new standards might negatively affect YouTube’s ad revenue.
Mail.ru to introduce in-image ads
Relap, a native ad service owned by Mail.ru Group, has introduced a new in-image ad format. Ad units run right on top of images which a user is looking at.
Relap uses computer vision to scan images, and, for example, advertizes electronics in images of laptops or smartphones. Content surrounding images is also analyzed.
The company believes that its new in-image ad format will help to overcome “banner blindness”—a phenomenon where users stop paying attention to banner ads.
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