Odnoklassniki — News, Updates, and Platform Insights
#Odnoklassniki
Odnoklassniki remains one of the leading social networks in the Russian-speaking internet. This section features articles and news about the platform’s latest updates, new features, advertising tools, and audience behavior trends. From content sharing to video services and group communities — stay informed with expert insights and platform analysis.
As OK evolves, it continues to roll out tools for users and businesses, including partnerships, interface changes, algorithm updates, and media integrations. Whether you're a regular user or a digital marketing professional, this page offers useful and up-to-date content to help you understand how Odnoklassniki is growing in today’s digital landscape.
CPA News
Russians are moving away from social networks…. to YouTube!
In the summer of 2022, Russians started spending less time on social networks but more time watching YouTube. According to a Mediascope survey (February-July 2022), 84% of the...
Users are spending twice as much traffic on social media
The total volume of mobile traffic on social networks has doubled in 2021. According to a study conducted by Megafon, users spent the most traffic on Instagram - 35.5%. VKontakte...
All about the Sovereign Runet
The Law on the Sovereign Internet came into force in Russia back in 2019. Like most similar legislation, it was quickly surrounded by different interpretations, and not everyone...
Odnoklassniki audience in Russia: numbers and features
The Russian audience of Odnoklassniki amounts to 51 million people meaning that 41.2% of Russia’s population uses this social network. Such statistics was collected by the social...
Friends on Odnoklassniki can be added by photo, and less privacy on Facebook, Twitter to let users follow topics
Twitter to let users follow topics Twitter is testing a new feature that will allow users to follow different topics in addition to accounts. Twitter will offer its users a variety...
Odnoklassniki updates mobile app. Instagram fights against bullying
Odnoklassniki mobile app update In the updated version of the mobile app, orange, which is Odnoklassniki’s brand color, was replaced with white. Throughout 2018, Odnoklassniki was...
VKontakte removes likes, Odnoklassniki makes statistics available
Odnoklassniki gave access to profile statistics Users of Odnoklassniki whose accounts are verified and tagged with a blue tick got access to statistics of their profiles...
How do Russians use social networks?
In the first half of 2019, social network penetration in Russia was at 49%, a research conducted by Globlee platform showed. 2018 data: The most popular social networks Russia now...