SAGSE South America 2027 in Buenos Aires: Dates, Program and Everything About the Leading Gaming Conference in Latin America
SAGSE South America 2027 will take place on March 17–18, 2027, at Hilton Buenos Aires in Buenos Aires, Argentina. The event will mark the 34th edition of one of Latin America's best-known gaming industry events, bringing together operators, regulators, technology providers, gaming equipment manufacturers, and other key industry stakeholders.
SAGSE South America combines an exhibition, business meetings, a conference program, and professional networking. The event is primarily aimed at decision-makers, operators, regulators, and sponsors. According to the organizers, more than 60% of international visitors come from overseas markets, including Brazil, Chile, Paraguay, Uruguay, Peru, Colombia, Venezuela, Mexico, and the Caribbean.
SAGSE South America 2027: When and Where Will the Conference Take Place?
The next SAGSE South America will take place on March 17–18, 2027, at Hilton Buenos Aires, located in the Puerto Madero district of Buenos Aires. The dates and venue have already been officially announced by the event organizers.
According to the preliminary information provided by the organizers, March 17 will feature the main conference program, including presentations, workshops, and roundtable discussions, followed by the exhibition. On March 18, the exhibition and business program will continue.
SAGSE differs from many large-scale industry trade shows by focusing on a more targeted business audience. Rather than prioritizing visitor numbers alone, the organizers emphasize the quality of attendees and direct communication with company executives, operators, and regulators.
What Is SAGSE South America?
SAGSE South America is an international exhibition and conference dedicated to the Latin American gaming industry. Over more than three decades, the event has developed into an important meeting point for companies seeking to expand their business across the region.
The exhibition brings together providers of gaming software, equipment, payment solutions, platforms, sportsbook technologies, and other products and services for the gaming sector. The conference program complements the exhibition with expert discussions, presentations, and business meetings.
One of SAGSE's key characteristics is its combination of land-based and online gaming. The event brings together representatives of land-based casinos, online operators, technology providers, payment companies, regulators, and other market participants. In 2026, the organizers specifically highlighted the presence of major players from both segments, as well as national regulators and institutional representatives.
The event is also relevant to affiliate marketing professionals because of the presence of operators and companies involved in player acquisition.
What Topics Are Discussed at SAGSE?
The agenda at SAGSE South America reflects the major developments shaping the regional gaming market. Key areas traditionally covered by the conference include:
- gaming regulation and the development of local markets;
- licensing and cooperation between operators and regulators;
- online betting and iGaming;
- casinos and land-based gaming;
- sports betting;
- payment technologies and local payment methods;
- combating illegal gambling and fraud;
- responsible gambling and player protection;
- emerging technologies and digital transformation;
- marketing and player acquisition;
- affiliate marketing;
- the development of Latin American gaming markets.
Previous editions have also addressed payment methods, regulation, sports betting, casino operations, marketing, affiliate marketing, and multimedia technologies. The organizers traditionally bring these topics together through a combination of exhibition activities and educational sessions.
For affiliate professionals, topics such as GEO selection, monetization models, traffic sources, and the quality of acquired users are particularly important. Regional campaigns require a country-by-country approach because the regulatory environment, audience behavior, and competitive landscape can differ significantly across Latin America.
SAGSE Summit: Conference Program
The SAGSE South America event also includes the SAGSE Summit, a dedicated conference program focused on the most relevant issues facing the gaming industry. In 2026, the organizers emphasized a concise format, with 14 presentations lasting approximately 10–15 minutes and aimed primarily at executives, regulators, and other decision-makers.
The 2026 program included a dedicated Regulation & Governance track, alongside presentations from representatives of regulatory authorities and industry organizations. This format allows speakers to focus on specific market developments and practical issues relevant to operators and suppliers.
Based on the currently available information, the 2027 conference program has not yet been published in full. Therefore, the final list of speakers, individual session topics, and detailed schedule should not yet be treated as confirmed.
Who Attends SAGSE South America?
SAGSE attracts a predominantly professional audience made up of gaming industry specialists and companies interested in expanding across Latin America.
Attendees include:
- online casino and sportsbook operators;
- land-based casinos and gaming establishments;
- regulators;
- gaming platform providers;
- gaming software developers;
- payment providers;
- equipment manufacturers;
- technology companies;
- affiliate teams and marketing professionals;
- investors and representatives of industry organizations.
According to the organizers, around 3,000 executives, operators, regulators, and suppliers attended SAGSE South America in 2026. The audience included significant representation from Brazil, Argentina, Paraguay, Chile, Peru, Colombia, and other regional markets.
For companies considering Latin America as a growth market, this international audience makes SAGSE a valuable platform for finding business partners and gaining a better understanding of regional market dynamics.
History of SAGSE South America
SAGSE has a history spanning more than three decades. Over the years, the event has evolved from a local industry exhibition into an international platform serving the broader Latin American gaming market.
SAGSE 2023: The event brought together gaming industry professionals, including operators, technology providers, and industry experts. The organizers positioned the exhibition as a platform for showcasing new products and discussing current market developments.
SAGSE Latam 2024: The 32nd edition took place on March 20–21 at Hilton Buenos Aires. According to the organizers, approximately 3,000 business representatives attended SAGSE the previous year, with international visitors accounting for around 75% of the audience. The program covered sports betting, payments and regulation, casinos, marketing, affiliate marketing, and multimedia technologies.
SAGSE Latam 2025: The 33rd edition took place in Buenos Aires on March 19–20. The organizers continued to position SAGSE as a platform for international companies looking to enter Latin American markets. Key topics included responsible gambling, the protection of minors, combating illegal gambling and money laundering.
SAGSE South America 2026: The 34th edition took place on March 18–19 at Hilton Buenos Aires. The event attracted around 3,000 business leaders, executives, operators, regulators, and suppliers. The organizers highlighted the international composition of the audience and the participation of companies from both the online and land-based sectors.
Following the 2026 event, the organizers officially confirmed the next edition for March 17–18, 2027.
SAGSE Organizer
SAGSE is organized by Monografie, which is responsible for the event and the development of the SAGSE brand in the region. Public event materials identify Nora Rinaldi, President of SAGSE, and Alan Burak, Vice President of SAGSE and Monografie, among the key representatives behind the event.
The organizers position SAGSE as an international platform connecting Latin America with the global gaming industry. In recent years, the brand has also strengthened its international industry relationships through cooperation with major gaming events and organizations, including G2E.
Why Is SAGSE South America Relevant for Affiliates?
For affiliates, SAGSE South America is primarily an opportunity to gain a deeper understanding of Latin American markets and establish direct connections with operators and suppliers.
Latin America should not be treated as a single GEO. Regulations, payment preferences, competition levels, and audience behavior can vary substantially from one country to another. Affiliates should therefore analyze each market individually before launching campaigns.
For example, specialists working with Argentina and Chile can explore the Chile betting and gambling market and traffic opportunities in Argentina. A broader selection of regional research is available in the 3S.INFO market reviews.
Regulation and local advertising requirements should receive particular attention. When choosing an offer, affiliates should also evaluate the payment model, conversion terms, and quality of acquired traffic. Key affiliate marketing terminology and metrics can be checked in the 3S.INFO glossary.
What to Know About SAGSE South America 2027
As of the time of publication, the organizers have already confirmed the event dates and venue, while the detailed program, speaker lineup, and final schedule for 2027 have not yet been announced.
What is confirmed is that SAGSE South America 2027 will take place on March 17–18 at Hilton Buenos Aires. The official event information also indicates that the SAGSE Summit conference program will be held as part of the event.
Professionals planning a trip to Buenos Aires should therefore monitor official SAGSE updates for the latest information. The organizers will publish the final conference agenda, participation details, and exhibitor information as they become available.
Previous SAGSE Latam Editions
SAGSE Paraguay 2026: From August 5–7, 2026, SAGSE Paraguay took place at the Acaray Hotel Casino & Convention Center in Ciudad del Este, Paraguay. The regional event focused on the Paraguayan market and the wider Triple Border region connecting Paraguay, Brazil, and Argentina. The program included the SAGSE Summit for C-level executives, operators, and regulators, covering regulation, online gambling, sports betting, compliance, payments, and security. The second day featured technical training for casino and operational teams, followed by networking activities.
SAGSE Central America & Caribbean 2026: On June 3–4, 2026, the 18th edition of SAGSE Central America & Caribbean was held at the Sortis Hotel, Casino & Convention Center in Panama City. The event brought together operators, regulators, manufacturers, and suppliers from Central America, the Caribbean, and other markets, with a focus on regulation, security, technology, land-based gaming, iGaming, and business networking. The main conference program took place on June 3, while June 4 featured additional sessions focused on casino security and industry associations.
SAGSE South America 2026: On March 18–19, 2026, the 34th edition of SAGSE South America took place at the Hilton Buenos Aires Hotel & Convention Center in Buenos Aires. The event brought together around 3,000 industry executives, operators, regulators, and suppliers from Latin America and other regions, with discussions covering regulation, security, compliance, AI, payments, and the development of both online and land-based gaming.
SAGSE Latam 2025: On March 19–20, 2025, the 33rd edition of SAGSE Latam took place in Buenos Aires, bringing together operators, regulators, and suppliers from Latin America and beyond to discuss digital transformation, regulation, and industry innovations.
SAGSE Latam 2024: On March 20–21, 2024, the 32nd edition was held at Hilton Buenos Aires, featuring both international and local companies discussing online market development, new technologies, and industry best practices.
SAGSE Latam 2023: On April 19–20, 2023, the 31st edition took place in Buenos Aires, uniting over 300 companies and hundreds of attendees with a focus on online gaming and affiliate collaboration.
