SBWA+ 2026 will take place October 14–16, 2026, in Dakar, Senegal, at the King Fahd Palace Hôtel. This marks the 11th edition of Sports Betting West Africa+ — an international summit and exhibition that brings together operators, regulators, technology providers, payment solution vendors, and other key stakeholders across West Africa's gaming market.
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Over the years, SBWA+ has established itself as a premier platform for professional networking and forging business partnerships. The organizers place strong emphasis on facilitating meetings with both local and international market participants, discussing regulatory developments, and uncovering new avenues for business growth across West Africa.
Why Attend SBWA+ 2026
The SBWA+ 2026 agenda is tailored to address the most pressing issues facing the African betting and gaming industry. Key topics include regulatory frameworks across West African countries, marketing strategies, operator business development, emerging technologies, payment innovations, and new market growth opportunities. The conference features a lineup of local and international experts who share hands-on knowledge about operating successfully in the region.
A standout feature of SBWA+ is its seamless combination of a high-level conference program with an expansive exhibition floor. Attendees can explore cutting-edge technology and service providers, discover solutions designed specifically for operators, and evaluate new products entering the African gaming space.
Event program
October 14, 2026
- 17:30 – 22:00 — Welcome Evening & Eventus Awards Ceremony
October 15, 2026
- 09:30 — Registration & Morning Refreshments
- 10:00 – 17:00 — Conference & Exhibition
- 17:30 — Networking Dinner (by invitation only)
October 16, 2026
- 09:30 — Registration & Morning Refreshments
- 10:00 – 16:30 — Conference & Exhibition
Venue
SBWA+ 2026 will be hosted at the King Fahd Palace Hôtel in Dakar, Senegal. The hotel is conveniently located near several of Dakar's most iconic landmarks, including the Monument de la Renaissance Africaine and the Mosque of the Divinity.
The choice of Dakar reflects the expanding geographical footprint of SBWA+. Previous editions were held in Accra, Ghana — for instance, SBWA+ 2025 took place on August 27–29, 2025, at the Labadi Beach Hotel in Accra, and SBWA+ 2024 was held on August 21–23, 2024, also in Accra.
SBWA+ 2026 Speakers
The 2026 program features representatives from leading operators, technology firms, regulatory bodies, and professional organizations. Confirmed speakers include:
- Adedoyin Oriadetu — Head of Tax Compliance, WYZE
- Bonny Omara — General Secretary, Uganda Esports and Gaming Federation
- Edward Oluigbo — Founder & CEO, Predict International Limited
- Ekaterina Mayorova — Head of Region – Africa, QTech Games
- Moustapha Camara — Chairman of the Board of Directors, Senegal National Lottery (LONASE)
- Nengi Akinola — Head of Marketing, BetKing (KingMakers)
- Obinna Akpuchukwu — Senior Partner, Allen & Marylebone
- Oyiza Maleek — Head of Legal, Tradabets
- Simon Pepper — Chief Product Officer, Tola
- Vera Sherman — Online Manager, Premier Bet Liberia
Networking & Business Opportunities
SBWA+ places a major focus on B2B networking and deal-making. Throughout the event, participants have direct access to operators, solution providers, and other decision-makers shaping the West African gaming landscape. The organizers position the networking functions as a core pillar of the summit — designed to spark new partnerships and strengthen existing business relationships.
For companies looking to showcase their products to an African audience, a range of sponsorship and exhibition opportunities are available. Exhibitors can demonstrate their solutions on the show floor, engage with potential clients, and boost brand visibility among a highly targeted professional audience.
Participation Options at SBWA+ 2026
A variety of pass types are available to suit different participation needs:
| Pass Type | Access | Price |
|---|---|---|
| Premium Delegate Pass | 3 days: Welcome Evening, Eventus Awards, Conference & Exhibition, Networking, Lunches & Coffee Breaks | €945 |
| Premium Early Bird | Same benefits as Premium Delegate — Early Bird rate | €845 |
| Standard Delegate Pass | 2 days: Conference & Exhibition, Networking, Lunch & Coffee Breaks | €645 |
| Standard Early Bird | Same benefits as Standard Delegate — Early Bird rate | €545 |
| Free Visitor Pass | 2 days: Exhibition floor access & Coffee Breaks | Free |
| Operator/Affiliate Pass | 3 days: Welcome Evening, Eventus Awards & Exhibition floor access | Free* |
* Free Operator/Affiliate Passes are available exclusively for licensed operators in Africa, subject to availability and organizer approval. Early Bird tickets are limited and offered on a first-come, first-served basis.
SBWA+ and the African iGaming Market
Sports Betting West Africa+ is part of the broader Sports Betting Africa Event Series, which unites gaming industry professionals across different regions of the continent. These events create a vital forum for regulators, operators, investors, and technology companies to exchange insights, tackle industry challenges, and explore new opportunities shaping Africa's rapidly evolving gaming market.
For affiliates and teams working with African GEOs, SBWA+ is especially valuable as a source of local market expertise and professional connections. Topics such as regulatory compliance, audience behavior, operator strategies, and market-specific operational nuances are particularly relevant for those looking to scale their presence in the region.
SBWA+ 2026 will be held October 14–16 in Dakar, Senegal. For the latest updates on the agenda, speakers, ticketing, and participation opportunities, visit the official event website or register directly through the organizer's page.
Past SBWA+ Summits
SBWA+ 2025
The SBWA 2025 summit, held August 27-29 in Accra, Ghana, solidified its position as the essential industry hub for the African iGaming market. The event successfully brought together key professionals for high-level networking and partnership building. Core discussions focused on regional regulation, GEO-specific traffic strategies, and effective monetization, reaffirming SBWA+ as a must-attend event for anyone serious about the African betting and casino scene.
SBWA+ 2024
21–23 August 2024, Accra, Ghana: over 500 participants from Africa and Europe. Educational tracks on sports betting, iGaming, and affiliate marketing, practical case studies, panel discussions, and networking with leading operators and African partners.
SBWA+ 2023
23–25 August 2023, Lagos, Nigeria: international audience, educational panels, practical sessions, and experience exchange. Participants explored new African affiliate offers and current trends in the African betting market.
About SBWA+
SBWA+ is organized by leading industry players and is recognized as a key event for sports betting and iGaming professionals in Africa. The summit brings together operators, regulators, investors, and media, giving attendees the chance to discuss betting regulations in Africa, effective media buying strategies, and new opportunities for traffic monetization. 3SNET acts as the official media partner of SBWA 2025, providing exclusive coverage, African market insights, and case studies for African affiliate programs.
Planning your own event or looking to become a media partner? Add your event to the 3S.INFO calendar and showcase it to our audience of media buyers, affiliate marketers, and iGaming professionals.
