In an iGaming Heroes interview for 3S.INFO, Evgeny Fomenko, founder of iProxy.online, RentAcc.agency, and Push.Express, discusses his journey from early startups and employed roles to building his own products, and how identifying a "market pain point" often serves as the starting point for new ideas. He explores what proves more challenging: assembling the right team or conceiving a product that truly meets current market needs, and why trust within the team is a critical asset. The conversation also covers how he integrates practical experience, gaming, and experimentation to develop services and educational tools around iGaming and marketing. 

- "Can-Do Everything" — is that a nickname or a manifesto? Where does the belief come from that you actually can do everything?

At first, it was just a nickname. I needed something unique, and the first thing that came to mind was "Can-Do Everything." And it stuck.

Only later did I realize that it pretty accurately reflects my approach to life. I try to get the most out of almost everything I touch: projects, sports, fishing, any new hobby. So if a manifesto is a statement of principles, then yes, over time the nickname turned into something like a manifesto.

- Before iProxy came along, who was Evgeny Fomenko? Where did it all begin?

Just an ordinary schoolkid, then a student who wanted to build his own projects but didn't yet know what they would be. The internet was still gaining momentum back then, and it wasn't at all obvious where the money and opportunities might be.

At university, a friend and I built our first startup, a restaurant website. Over the entire time, we made twenty bucks. Later, I worked as a financial analyst, but I kept working on my own side projects anyway. At some point, I moved into media buying, and that's where the idea for iProxy came from.

iProxy.online is a platform that enables users to convert any standard Android smartphone into a personal mobile proxy server. Essentially, it provides the infrastructure to deploy self‑owned mobile proxies, rather than functioning solely as a resale service.

- iProxy was born because you needed proxies yourself. Is that the best way to build a product, or a dangerous trap?

I really did need proxies myself. I bought them, then set up my own farm on modems, and quickly realized how inconvenient it was: configuration, static IPs, relocations, technical headaches.

But iProxy.online wasn't a "just for me" product. We built it for the market from the start. The idea was simple: take an ordinary Android phone, install the app, and it just works. No root, no complicated instructions, no sysadmin skills required.

It's a good way to build a product if your pain isn't yours alone. When you see that the same problem exists in the market, you have a shot at a strong market fit (a product that matches real demand).

- You have projects in different areas: proxies, accounts, push notifications, AI. What comes first: the idea, the market, or curiosity?

Probably, the market pain comes first. You see a problem, an idea emerges from it, and then the usual startup story begins: hypotheses, MVP, first clients, testing, mistakes, improvements.

Besides, I think it's also the startup mindset and the drive to spread risk. Once a project is up and running, it feels natural to explore new directions and avoid being tied to a single market.

- What turned out to be harder: coming up with a product or putting together a team that believes in it just as much as you do?

For me, the real challenge has always been finding a product that actually fits the market right now. It takes a mix of experience, a good eye for trends, and a bit of luck.

I've been fortunate with people. I only build projects with long‑term partners, people I've known for years through school, early startups, or trusted mutual contacts. That gives us a foundation of deep trust from the start, which is an enormous advantage.

- You build infrastructure for iGaming, but you're not an operator yourself. What insights does that position give you that outsiders lack?

I'd clarify: we don't build infrastructure specifically for iGaming, and we're not operators. We build services that teams from different fields can use, including affiliate and iGaming.

For example, iProxy is a service that lets you create your own mobile proxies using a real Android phone or Android‑based device. It's convenient since you don't need to build complex farms, deal with root, figure out GitHub instructions, or handle technical configurations.

Rentacc.Agency is a service for providing agency accounts from various traffic sources. Its key features include fast account issuance, analytics, statistics, role management, team workflows, Telegram notifications, and auto‑stop for campaigns, for example, in case of app bans.

We're building everything for smooth work with agency accounts, whether on small or large volumes. Many features seem simple, but in practice, they save time, cut costs, and boost ROI.

Push.Express is a push notification service for apps, designed to test communications and uncover the most effective push funnels.

In other words, we don't see the industry from an operator's perspective. We see something else: where teams run into chaos, manual work, and technical bottlenecks, and we turn that into convenient tools.

- If all your projects disappeared today, which one would you start rebuilding first?

I wouldn't choose a project based on emotion right away. First, I'd go out and research the market: talk to people, look for where there's pain, where there's money, where demand is growing, and where my experience could give me an edge.

So I'd start not with an idea, but with research. And only after that would I decide which product to build and who to build it with.

- Was there ever a moment when you seriously thought, "That's it, entrepreneurship isn't for me"?

No, that moment never came. My transition was fairly smooth: while my projects weren't generating income yet, I was doing other things alongside them. And when iProxy.online and Push.Express started making money, I was already fully focused on my own products.

So I never had that feeling of jumping into the unknown. It felt more like I was gradually moving toward something I'd wanted for a long time.

- Is there anything outside of business that you put just as much energy into?

Yes, TopManager.ai. It's an economic simulation game where participants run companies, compete in markets, and make decisions on pricing, quality, marketing, production, and strategy.

From the outside, it might remind you of Monopoly, but in reality, it's much deeper. The game sharpens entrepreneurial thinking: how to compete, how to survive crises, how to choose a strategy, and how to react to competitors' moves.

For me, this is a very personal story. I was a semifinalist at the European Championship and ranked third in the world in this game. And maybe it was this very game that pushed me toward entrepreneurship back in my school years.

Many situations from the game later showed up in real business, almost one to one: competition, pricing, marketing, market expansion. I had already seen these scenarios play out in the model and knew what to do.

My big goal is to get as many people as possible to play this game. I'd like to host international championships of my own and integrate this kind of mechanics into national education systems, because it's a real tool for financial and entrepreneurial literacy.

- If today's Evgeny met himself from ten years ago, what would he say?

First, of course, I'd say: "Buy Bitcoin and just wait."

But seriously, I'd say: "You're on the right track. Keep doing your thing. There will be tough times, but big wins are ahead."

You're no longer a rookie in iGaming. So, it's time to stop playing by someone else's rules and start writing your own. No fluff, no empty talk. Just real strategies, hidden nuances, and cases most people are too afraid to share. Bring your experience to the table. We'll break it down, level it up, and push it further.

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Quick Answers

The first project you actually made money on?

iProxy.Online. It was the first startup that started generating steady income.

The most expensive mistake of your career?

Probably the first project back in university. We spent years building a restaurant website, invested time and money, and made twenty bucks.

But I don't see it as a failure. It was more like paid experience that later came in very handy, and I'm genuinely glad for it.

AI: a tool or a future competitor?

AI is a tool. The competitors are still the same: the same people, the same companies. They just now have a tool in their hands called AI.

One skill that entrepreneurs today underestimate?

Many fall in love with an idea but never check whether there's real demand, real pain, and a willingness to pay.

If you took business out of your life, what would you do?

Social projects that help people become stronger, smarter, and freer. Right now, that project for me is TopManager.ai.

I'd push it much further: international championships, educational programs, rolling it out into schools, universities, and business training. What really drives me is the idea of building something that can upgrade not just one person's mindset, but potentially that of all humanity.