Analytics in Traffic Arbitrage and iGaming

#analytics

This section is dedicated to analytics in traffic arbitrage and iGaming. You’ll find expert content on tracking tools, UTM tagging, A/B testing, cross-channel attribution, and other essential elements of data-driven marketing.Whether you're running gambling, betting, or other affiliate campaigns, solid analytics is key to improving performance, scaling profitable funnels, and making smart media-buying decisions.

Latest posts

Spain iGaming Overview
Spain iGaming Overview
Spain has consistently ranked high in terms of interest from iGaming operators and affiliates for several years now, with the year 2025 only cementing this position. The online...
European gambling: what is the future of online gambling?
European gambling: what is the future of online gambling?
As in many other sectors, the COVID-19 pandemic has led to a decline in revenues in Europe's gambling sector in 2020 and 2021, but has accelerated the previous online growth trend...
How much do people earn in the gambling business in Russia? - 3snet
How much do people earn in the gambling business in Russia?
Forbes has conducted a detailed analysis of the Russian gambling industry labour market. According to the study, from 2010 to 2020, the average permanent staff growth rate for...
TikTok advertising: effectiveness, new instruments and unexpected trends
TikTok advertising: effectiveness, new instruments and unexpected trends
Disqo framework conducted an independent study in the autumn of 2021 and evaluated the potential of TikTok for advertisers. It turned out that ads on the app attract more users...
Where do users spend their money?
Where do users spend their money?
Experts from various analytical companies and services have estimated how much money users from different countries spend online and where. Russians are buying more on dating...
Internet Addiction in Russia and What It Means for Pricing Strategies
Internet Addiction in Russia and What It Means for Pricing Strategies
From July 1 or August 1, 2021, Russian corporations plan to raise tariffs for fixed Internet access. Prices may rise from 2 to 15% for both corporate and regular customers. Telecom...
Online gambling in five years: what shall we expect?
Online gambling in five years: what shall we expect?
In 2019, the global online gambling market amounted to $ 4.583 trillion dollars. In 2026, this figure will reach $7.742 trillion dollars. Thus, according to a report by...
the main results of 2020 in the advertising market
Advertising market 2020 main results
The "trend" which has been dominating 2020 is the coronavirus pandemic. It has outlined new social fabrics and accelerated the pace of digitalization. People have realized that the...

GEO Reviews

Spain iGaming Overview
Spain iGaming Overview
Spain has consistently ranked high in terms of interest from iGaming operators and affiliates for several years now, with the year 2025 only cementing this position. The online...

CPA News

European gambling: what is the future of online gambling?
European gambling: what is the future of online gambling?
As in many other sectors, the COVID-19 pandemic has led to a decline in revenues in Europe's gambling sector in 2020 and 2021, but has accelerated the previous online growth trend...
How much do people earn in the gambling business in Russia? - 3snet
How much do people earn in the gambling business in Russia?
Forbes has conducted a detailed analysis of the Russian gambling industry labour market. According to the study, from 2010 to 2020, the average permanent staff growth rate for...
TikTok advertising: effectiveness, new instruments and unexpected trends
TikTok advertising: effectiveness, new instruments and unexpected trends
Disqo framework conducted an independent study in the autumn of 2021 and evaluated the potential of TikTok for advertisers. It turned out that ads on the app attract more users...
Where do users spend their money?
Where do users spend their money?
Experts from various analytical companies and services have estimated how much money users from different countries spend online and where. Russians are buying more on dating...
Internet Addiction in Russia and What It Means for Pricing Strategies
Internet Addiction in Russia and What It Means for Pricing Strategies
From July 1 or August 1, 2021, Russian corporations plan to raise tariffs for fixed Internet access. Prices may rise from 2 to 15% for both corporate and regular customers. Telecom...
Online gambling in five years: what shall we expect?
Online gambling in five years: what shall we expect?
In 2019, the global online gambling market amounted to $ 4.583 trillion dollars. In 2026, this figure will reach $7.742 trillion dollars. Thus, according to a report by...
the main results of 2020 in the advertising market
Advertising market 2020 main results
The "trend" which has been dominating 2020 is the coronavirus pandemic. It has outlined new social fabrics and accelerated the pace of digitalization. People have realized that the...
More and more countries understand benefits of legalized gambling activities
More and more countries understand benefits of legalized gambling activities
News on gambling regulation in different countries for November 2020 Authorities of different countries around the world understand the benefits of legalized gambling activities...

Audio Podcasts

Spain iGaming Overview
Spain iGaming Overview
Spain has consistently ranked high in terms of interest from iGaming operators and affiliates for several years now, with the year 2025 only cementing this position. The online...