Search Marketing

#search

This page gathers materials dedicated to search traffic in arbitrage and the iGaming industry. It covers organic and paid traffic sources, keyword research, Google and Bing ranking specifics, and approaches to promoting offers via search. Case studies, analytics tools, and scaling tips are also published.

Latest posts

G Gate Conference 2026 Tbilisi
G GATE CONF 2026
G GATE CONF /26 — The Key Affiliate Conference for the CIS Region in Tbilisi! G GATE CONF /26 is one of the most notable affiliate events in the CIS region, taking place on June...
Gambling Ads Spy Tools: Best Ways to Find Competitors' Creatives
Where to Find Competitors’ Creatives for Gambling and Betting: Tools and Life Hacks
Gambling Ads Spy Tools are essential for media buyers looking to gain a competitive edge in the gambling and betting industry. With constantly evolving trends and fierce...
How does the Oculus system work?
How does the Oculus system work?
In February 2023, another tool was launched in Russia, allowing Roskomnadzor (RKN) to monitor and identify sites with prohibited content. A total of 15 million roubles was spent on...
What is necessary for successful website promotion in Google?
What is necessary for successful website promotion in Google?
In 2020, Google made 4,500 changes to the search engine: changes in ranking, user interface and other areas of search. In 2021, there will be new changes in Google's work. Google...
Measurement of ad performance on Yandex - 3SNET
Yandex is certified under international standards
Yandex is certified under international standards Yandex has become the first Russian company to pass the certification of its advertising for compliance with international...
What is special about new search engine Neeva
What is special about new search engine Neeva?
Former senior vice president for advertising and commerce at Google Sridhar Ramaswamy is getting ready to launch a new search engine called Neeva. After 15 years at Google, Mr...
SEO in 2020: changes in algorithms and approaches
SEO in 2020: changes in algorithms and approaches
Search engines are moving forward. On the one hand, they aim at meeting the already existing needs of users. On the other hand, they have to adapt to ever-changing preferences of...
Yandex protects users, Google adds new search feature - 3SNET
Yandex protects users, Google adds new search feature
Yandex protects users from intrusive notifications Yandex has started to impose sanctions on websites that collect push notification subscriber bases. In particular, these are...

CPA News

Gambling Ads Spy Tools: Best Ways to Find Competitors' Creatives
Where to Find Competitors’ Creatives for Gambling and Betting: Tools and Life Hacks
Gambling Ads Spy Tools are essential for media buyers looking to gain a competitive edge in the gambling and betting industry. With constantly evolving trends and fierce...
How does the Oculus system work?
How does the Oculus system work?
In February 2023, another tool was launched in Russia, allowing Roskomnadzor (RKN) to monitor and identify sites with prohibited content. A total of 15 million roubles was spent on...
What is necessary for successful website promotion in Google?
What is necessary for successful website promotion in Google?
In 2020, Google made 4,500 changes to the search engine: changes in ranking, user interface and other areas of search. In 2021, there will be new changes in Google's work. Google...
Measurement of ad performance on Yandex - 3SNET
Yandex is certified under international standards
Yandex is certified under international standards Yandex has become the first Russian company to pass the certification of its advertising for compliance with international...
What is special about new search engine Neeva
What is special about new search engine Neeva?
Former senior vice president for advertising and commerce at Google Sridhar Ramaswamy is getting ready to launch a new search engine called Neeva. After 15 years at Google, Mr...
SEO in 2020: changes in algorithms and approaches
SEO in 2020: changes in algorithms and approaches
Search engines are moving forward. On the one hand, they aim at meeting the already existing needs of users. On the other hand, they have to adapt to ever-changing preferences of...
Yandex protects users, Google adds new search feature - 3SNET
Yandex protects users, Google adds new search feature
Yandex protects users from intrusive notifications Yandex has started to impose sanctions on websites that collect push notification subscriber bases. In particular, these are...

Conferences

G Gate Conference 2026 Tbilisi
G GATE CONF 2026
G GATE CONF /26 — The Key Affiliate Conference for the CIS Region in Tbilisi! G GATE CONF /26 is one of the most notable affiliate events in the CIS region, taking place on June...