Anna Volotskaya
215 articles

Anna Volotskaya - page 8

Author with 20 years of experience. I cover everything about iGaming, traffic sources, regulation, and tools—clearly, in detail, and in an accessible way.

Author's articles

How Payments Impact Conversion, LTV and Churn in iGaming
How Payments Impact Conversion, LTV and Churn in iGaming
In iGaming, payment processing directly determines how many registrations convert into real deposits, what LTV players deliver, and how quickly churn accelerates, especially in...
Bangladesh iGaming Overview
Bangladesh iGaming Overview
Bangladesh is a large, young, and very "hot" market that officially disapproves of gambling but in practice shows strong interest in online casinos and betting. For a media buyer...
On 3S.INFO, we approach the issue from a media buyer’s perspective: why run traffic to hockey, which tournaments drive interest, and how to tailor offers accordingly.
How to Drive Traffic to Hockey
Hockey is one of the most interesting disciplines for betting. Its fast pace, wealth of statistics, and long season provide you with steady traffic while giving players a constant...
Advertising online casinos on TikTok can only be done with strict regard to the platform’s harsh restrictions and local laws, so the strategy is always a balance between creativity, disguise, and legal risks.
How to Advertise Casinos on TikTok
Advertising online casinos on TikTok can only be done with strict regard to the platform’s harsh restrictions and local laws, so the strategy is always a balance between...
Learn how KYC flows affect conversion, churn and player lifetime value in online casinos, and how to reduce friction without compromising compliance
How KYC Affects Player Conversion & Retention in iGaming
KYC in iGaming has long ceased to be a mere "legal formality." How you integrate verification into registration, deposits, and withdrawals affects not only the attitude of...
AML Requirements for PSPs in iGaming
AML Requirements for PSPs in iGaming
For payment providers, iGaming is one of the riskiest segments: high turnover, cross‑border transactions, chargebacks, fraud, crypto, and regulatory pressure. Therefore, for a PSP...
AML, KYC an Compliance in iGaming Payments: How to Avoid Losing Your market and Your PSP
AML, KYC and Compliance in iGaming Payments
For regulators and payment providers, iGaming is one of the most toxic high‑risk segments: high turnover, cross‑border transactions, anonymous payments, crypto, aggressive...
South Korea iGaming Overview
South Korea iGaming Overview
From a media buyer’s perspective, South Korea isn’t your classic “set it and forget it” GEO. It has extremely strict online regulation, a strong local offline market, and...
The prediction market has evolved into a multi-billion-dollar industry: what this phenomenon entails, why it is gaining traction, and what challenges it faces.
What Is a Prediction Market?
In recent years, the prediction market has evolved from an exotic tool for political scientists into a multi-billion-dollar industry, drawing the attention of both professional...
a new layer of traffic is emerging: one that, for now, remains off the radar of the average media buyer. This is organic search within messengers.
How iGaming Traffic Is Shifting to Messengers
The iGaming media buying market has been undergoing a fundamental transformation over the past two years. The era when simply having a combination of 'Google Ads + a good...
Full guide to traffic arbitrage: training, tools, budget, first steps. Avoid beginner mistakes and start earning with CPA.
How to Become a Media Buyer?
Media buying has long ceased to be an "underground story for the elite" and has turned into a normal digital profession with clear skills, tools, and career growth. At the same...
On 3S.INFO Full overview of careers in iGaming: from media buyer to compliance manager. Responsibilities, requirements, salaries. Find your role in the industry.
iGaming & Affiliate Industry Jobs
Demand for specialists in iGaming and affiliate marketing is growing faster than the market can train them. Operators, CPA networks, and affiliate companies are constantly...