Anna Volotskaya
215 articles

Anna Volotskaya - page 4

Author with 20 years of experience. I cover everything about iGaming, traffic sources, regulation, and tools—clearly, in detail, and in an accessible way.

Author's articles

How Modern iGaming Works in Kazakhstan: Survival, Regulation, New Growth Points
How Modern iGaming Works in Kazakhstan: Survival, Regulation, New Growth Points
Together with the bookmaker Ubet, we break down how iGaming in Kazakhstan works today, what trends are shaping its development, and what market participants can expect in the coming years.
Where to Find Traffic: Horse Racing Betting
Where to Find Traffic: Horse Racing Betting
Why betting on horse racing can be a profitable vertical, how the product is structured, what sets this segment apart from mainstream sports, who makes up the core audience, and which traffic sources and combinations are easiest to start with.
What Is ERAI & Why Is It Needed?
What Is ERAI & Why Is It Needed?
We break down how the introduction of ERAI has reshaped Russia's online gambling landscape, what the key figures look like for 2025, how the new model is affecting the bookmaker market, what to expect in 2026–2030, and why all of this matters for affiliate marketing in betting.
War and Gambling: How Crises Reshape Player Behavior
War and Gambling: How Crises Reshape Player Behavior
When war or a large-scale crisis breaks out, the gambling industry is invariably confronted with the same set of questions. Do players start betting more or less? Are deposit volumes on the rise?
What Brazil, Germany, and the UK Can Adopt from Ontario's Regulatory Model
What Brazil, Germany, and the UK Can Adopt from Ontario's Regulatory Model
How Ontario achieved this result, why its model is of interest to regulators, brands, and affiliates from other countries, and what lessons from Ontario's experience should be considered when launching or restructuring gambling regulation systems.
Georgia iGaming Overview
Georgia iGaming Overview
Georgia has been on the radar of media buyers for several years now, often mentioned with the phrase "one to keep an eye on." It's not quite a classic Tier 1 market, but it's certainly not a "gray" experimental GEO either.
Payments: The New Battleground in iGaming
Payments: The New Battleground in iGaming
We explore why deposits are becoming the economic core of iGaming, how payment infrastructure is changing player and affiliate behavior, and why payment strategy is emerging as a key competitive advantage for operators in 2026.
Why Kazakhstani Players Go Offshore: The Economics of Bonuses, Limits, and Payments
Why Kazakhstani Players Go Offshore: The Economics of Bonuses, Limits, and Payments
In practice, however, it raises a question that concerns operators, affiliates, and regulators across the globe. What actually happens when the regulated market becomes less convenient for the player?
A Strong Semantic Core Is Almost a Ready-Made Brief for Writers and Marketing Campaigns
A Strong Semantic Core Is Almost a Ready-Made Brief for Writers and Marketing Campaigns
When people talk about keyword research, many still imagine a spreadsheet filled with thousands of keywords collected solely for SEO purposes.
What has changed in Kazakhstan’s iGaming in 2026?
What has changed in Kazakhstan’s iGaming in 2026?
Kazakhstan has long been regarded as one of the most stable and predictable markets in the CIS. For players, this meant familiar brands, straightforward products, and a high level of trust in market leaders.
Why the Most Profitable iGaming Campaigns Are Almost Always Low-Volume
Why the Most Profitable iGaming Campaigns Are Almost Always Low-Volume
While the market fights over mass traffic, the best FTD and ROI numbers are achieved by those who identify narrow audience segments with the strongest intent to deposit.
Map of Kazakhstan with betting icons and 2026 regulatory symbols
Kazakhstan 2026: What Has Changed in Regulation and What It Means for Affiliates
Kazakhstan's betting market is changing fast. New regulations came into force in May 2026 — and the economics of player acquisition are already shifting. Here's what affiliates should watch for.