Anna Volotskaya
215 articles

Anna Volotskaya

Author with 20 years of experience. I cover everything about iGaming, traffic sources, regulation, and tools—clearly, in detail, and in an accessible way.

Author's articles

Lithuania iGaming Overview
Lithuania iGaming Overview
A new overview on 3S.INFO answers the key questions about Lithuanian iGaming: which games are permitted, who issues licenses, what it costs to enter the market, and how taxation is structured.
A Brazilian iGaming Soap Opera: From Rise to Fall
A Brazilian iGaming Soap Opera: From Rise to Fall
On 3S.INFO, we urgently break down the fallout of the decision for players, operators, affiliates, and the sports industry, from the troubles with refunds and lost investments to the risk of a rapid surge in illegal gambling. We pay special attention to the social and political backdrop of the ban, the possible scenarios for how events may unfold, and the practical steps market participants should take.
KYC Is Getting Costlier While Fraud Keeps Growing: Why Additional Verification No Longer Means More Security
KYC Is Getting Costlier While Fraud Keeps Growing
3S.INFO breaks down why additional verification does not fix the problem, which fraud schemes are especially dangerous in 2026–2027, and what fraud actually costs, from lost LTV to licensing risk. The article also explores how operators can rebuild their defenses, from orchestrating signals and dynamic risk scoring to honestly tracking false positives and making anti-fraud decisions explainable.
The End of the SEO Era?
The End of the SEO Era?
Together with 3S.INFO, we examine whether the problem facing iGaming affiliates really boils down to yet another round of Google updates, or whether the search model itself is ceasing to return traffic to websites.
Regulating Licensed Operators Was the Easy Part: Why the Fight Against Offshore Gambling Starts with Google, Meta* and Payments
Where does the fight against offshore begin?
On 3S.INFO, we examine why licenses, fines, and restrictions on legal operators alone are not enough to curb offshore gambling. How to build the fight against offshore across the entire funnel: from Google and Meta* to SEO affiliates, hosting providers, PSPs, and acquiring. Why the effectiveness of regulation should be measured not by the number of licenses and fines, but by real channelization by GGR, the accessibility of illegal brands, and the reduction of player harm across the entire market.
The Prediction Market in Kazakhstan: A New Financial Instrument or an Alternative to Betting?
The Prediction Market in Kazakhstan: A New Financial Instrument or an Alternative to Betting?
Together with 3S.INFO, we look into the launch of a regulated prediction market in Kazakhstan, where ITS is testing event contracts on financial and economic events within the AIFC FinTech Lab.
Finland iGaming Overview
Finland iGaming Overview
The 3S.INFO overview centers on Finland's shift from the state-run Veikkaus monopoly to a hybrid licensed iGaming market model, set to go live on July 1, 2027. It breaks down which verticals will open to private operators, what a license will cost, and how taxes, payments, KYC, responsible gambling, and the fight against illegal offerings will change.
The Next Regulator Is an Algorithm: How Google and Meta* Are Starting to Decide Which Casino a Player Sees
The Next Regulator Is an Algorithm: How Google and Meta* Are Starting to Decide Which Casino a Player Sees
On 3S.INFO, we unpack how search results, ad accounts, social networks, app stores, and payment services effectively determine whether a player encounters a licensed casino or an offshore brand.
Licensed Today, Banned Tomorrow? What Is Happening to Brazil’s Gambling Reform
Licensed Today, Banned Tomorrow? What Is Happening to Brazil’s Gambling Reform
3S.INFO takes a detailed look at the conflict between player protection and the economics of a licensed market. A closer examination reveals how shrinking the legal offering may not eliminate demand but instead push part of the audience back to offshore platforms. The core problem is the absence of "regulatory memory": the state can change the rules before investments pay off, calling into question trust in Brazilian regulation as a whole.
Swipe Instead of Spin: Why Casinos Are Copying TikTok and What It Means for Monetization
Swipe Instead of Spin: Why Casinos Are Copying TikTok and What It Means for Monetization
We break down how short video clips, split-second decisions, and algorithmic recommendations could transform monetization, the structure of the casino lobby, CRM, personalization, and the evaluation of player behavior.
The Player Has Not Consented Yet, but the Tracking Has Already Begun: British iGaming’s New Privacy Scandal
The Player Has Not Consented Yet, but the Tracking Has Already Begun: British iGaming’s New Privacy Scandal
We break down why the cookie banner has ceased to be a mere formality before registration. The core problem is the conflict between the drive to improve attribution, personalization, player LTV, and the obligation to obtain valid consent, protect vulnerable users, and avoid turning responsible gambling data into a retention marketing tool.
Norway iGaming Overview
Norway iGaming Overview
We will break down how the market is structured, which verticals are legally available, why classic B2C licensing for private brands is virtually absent here, and what this means for operators, affiliates, SEO teams, and media buyers.