Dating is one of the most profitable and evergreen verticals in affiliate marketing. This section features useful articles and case studies on promoting dating offers via different traffic sources: push notifications, TikTok, Facebook, Google Ads, and messengers. Discover how to create converting funnels, segment audiences by age and gender, and use prelanders to increase CTR.
CPA News
New dating features: VK Dating service
A new dating service, VK Dating, has been added to the VKontakte mobile app. It allows people to express their liking for a person in their VKontakte profile, as well as to find a...
TikTok advertising: effectiveness, new instruments and unexpected trends
Disqo framework conducted an independent study in the autumn of 2021 and evaluated the potential of TikTok for advertisers. It turned out that ads on the app attract more users...
Where do users spend their money?
Experts from various analytical companies and services have estimated how much money users from different countries spend online and where. Russians are buying more on dating...
Where do Russians meet new people?
Russians like to meet new people while travelling. Half the time people lose contact after their trip ends. Travel buddies spend time together while travelling but then don’t keep...
Social networks offer online dating services
Facebook Dating Expands to the U.S. Facebook has now rolled out its in-app dating service, Facebook Dating, to users in the United States. After initial testing in countries across...
New ad tool by Yandex, VK dating app, and Instagram’s account disable policy
VKontakte announces dating app VKontakte has announced the launch of Lovina dating app. The app will focus mainly on video calls and video stories allowing users to get to know...
New services and opportunities to gather traffic
The Internet is a system that changes every day. And every day services (websites, search engines, social networks) offer more and more opportunities for quality advertising...