This page gathers materials dedicated to the specifics of traffic arbitrage, betting, and marketing in different countries and regions. Learn which GEOs are the most profitable, which approaches work in Tier-1 and Tier-3, how to adapt offers and creatives to local audiences, and which payment systems and advertising tools are relevant in specific countries.
Latest posts
How to send traffic to gambling and betting for Kazakhstan?
Kazakhstan is one of the largest gambling markets in Asia. Gambling regulation started here 15 years ago, since then gambling and betting have been actively developing. The main...
Indonesia iGaming Overview
Indonesia is both "honey and a sting" for a media buyer: a huge, engaged audience and cheap mobile traffic, paired with a strict, full‑scale legal ban on gambling. In the 3S.INFO...
Brazil iGaming Overview
Brazil is currently one of the hottest iGaming GEOs in the world: a massive country, an almost fanatical love for football, a largely mobile-first digital life, and, most...
SiGMA World 2026
Want to connect with dozens of top advertisers in just three days, find high-converting offers, and learn about the latest GEO trends in traffic arbitrage? Then mark your calendars...
South Africa iGaming Review
South Africa is currently one of the most attractive and stable iGaming markets in Africa. It offers established purchasing power, clear regulations, strong local brands, and an...
Spain iGaming Overview
Spain has consistently ranked high in terms of interest from iGaming operators and affiliates for several years now, with the year 2025 only cementing this position. The online...
US iGaming Market 2026
The United States is simultaneously the most mature and still rapidly growing gambling market globally. US iGaming is a high-stakes game with significant budgets where success...
iGaming in Japan: Audience and Traffic Monetization
Japan is not a market for international iGaming operators in the traditional sense. It is a closed, highly regulated system with strong state control. Legal gambling exists within...
GEO Reviews
How to send traffic to gambling and betting for Kazakhstan?
Kazakhstan is one of the largest gambling markets in Asia. Gambling regulation started here 15 years ago, since then gambling and betting have been actively developing. The main...
Indonesia iGaming Overview
Indonesia is both "honey and a sting" for a media buyer: a huge, engaged audience and cheap mobile traffic, paired with a strict, full‑scale legal ban on gambling. In the 3S.INFO...
Brazil iGaming Overview
Brazil is currently one of the hottest iGaming GEOs in the world: a massive country, an almost fanatical love for football, a largely mobile-first digital life, and, most...
South Africa iGaming Review
South Africa is currently one of the most attractive and stable iGaming markets in Africa. It offers established purchasing power, clear regulations, strong local brands, and an...
Spain iGaming Overview
Spain has consistently ranked high in terms of interest from iGaming operators and affiliates for several years now, with the year 2025 only cementing this position. The online...
US iGaming Market 2026
The United States is simultaneously the most mature and still rapidly growing gambling market globally. US iGaming is a high-stakes game with significant budgets where success...
iGaming in Japan: Audience and Traffic Monetization
Japan is not a market for international iGaming operators in the traditional sense. It is a closed, highly regulated system with strong state control. Legal gambling exists within...
Germany iGaming Overview: Affiliate Marketing and Traffic
Germany's iGaming sector is showing steady growth with significant potential ahead. An annual revenue increase of 10-12% is anticipated, largely driven by the country's advanced...
CPA News
Legal Gambling in Russia: How Players Are Protected
We have prepared a comprehensive guide on the legal status of gambling in Russia and the risks of gaming addiction. It will be useful for those who want to clearly understand the...
International players: target audience characteristics
The ultimate question of life, the universe and everything: how to get high conversion and good profit? What is the success of an advertising campaign in the gambling and betting...
US betting market sets records
In 2022, the US sports betting market reached $74 billion. This is a 68.2% increase over the 2021 estimate of $44 billion. This data was provided by Sportsbook Review. In addition...
How do laws affect gambling and betting?
In 2022, the authorities in many countries took up the gambling legislation in a big way. Attitudes vary, from a total ban to full legalization with complete advertising allowed...
How to promote betting and gambling: December 2022
The end of 2022 has been a rather busy year for the gambling market, despite the anticipation of the holidays. In countries where gambling is legalized, the authorities are...
The largest gambling markets in the world: rating 2022
Gambling is one of the biggest economic sectors in many countries around the world. Over the past few decades, the commercial casino industry has experienced significant growth...
Russia leads in the number of malicious websites and cryptocurrency threats
Fraud and blocking of malicious websites are on the rise globally. Russia accounts for 11.4% of the total number of blocked websites. Such data was provided by ESET, an...
Where do users spend their money?
Experts from various analytical companies and services have estimated how much money users from different countries spend online and where. Russians are buying more on dating...
Conferences
SiGMA World 2026
Want to connect with dozens of top advertisers in just three days, find high-converting offers, and learn about the latest GEO trends in traffic arbitrage? Then mark your calendars...
Sigma RoadShow in Germany on June16, 2021
On June 16, 2021, SiGMA Group kindly will welcome the experts to talk about gambling regulation in Germany. How to guide traffic to the gambling websites of Germany? I am looking...
On 5 May, Sigma RoadShow in Manila
After the successful start in Ukraine, followed by the event in Las Vegas, SiGMA Group is pleased to announce the next stopover on its global tour — Manila (the capital of the...
Ukrainian Gaming Week is postponed to 2021
Ukrainian Gaming Week 2021 Under a government decree, Ukraine has toughened requirements for mass gathering events and limited the number of attendees to 50. Given the current...
Kyiv iGaming Affiliate Conference takes place on 18 December 2019
Kyiv iGaming Affiliate Conference to Discuss Gambling Legalization in Ukraine and Examine International Case Studies On December 18, 2019, Smile-Expo will hold the Kyiv iGaming...
Audio Podcasts
Spain iGaming Overview
Spain has consistently ranked high in terms of interest from iGaming operators and affiliates for several years now, with the year 2025 only cementing this position. The online...
How to Direct Traffic to the Philippines?
If there's one place in Southeast Asia where online casinos and bookmakers are embraced as integral parts of the economy, it's the Philippines. It's like Las Vegas, but with palm...
How to Direct Traffic to Online Betting and Gambling in Vietnam?
Think Vietnam is just palm-leaf hats and elderly fishermen in boats? Think again. Beneath the chaotic rhythm of endless motorcycles and Southeast Asian hustle lies one of the...
iGaming Overview of Argentina: Laws and Target Audience for Betting and Gambling
Argentina boasts a deep-rooted gambling history, blending European traditions with local nuances. Although online casinos and betting aren't as developed as in Brazil, they still...
iGaming India Review: Laws, Brands, Traffic Sources
India's gambling market has been number one for several years. The reason is that, despite strict and complex regulations, online casinos and betting shops are incredibly popular...