Lithuania iGaming Overview

Lithuania stands out as one of the most prominent regulated iGaming markets in the Baltics. Online gambling is legal here, the remote segment already outearns land-based, and the market is posting double-digit growth. At the same time, Lithuania keeps tightening the rules: the minimum player age has been raised to 21, taxes have climbed to 22%, and the advertising model is heading toward a near-total ban from 2028.

A new overview on 3S.INFO answers the key questions about Lithuanian iGaming: which games are permitted, who issues licenses, what it costs to enter the market, and how taxation is structured. We've put together the available brands, payments, audience specifics, methods for blocking illegal operators, and opportunities for affiliates who want to work with Lithuanian traffic without running afoul of the law or ad platform requirements.

This material is for informational purposes only. We do not endorse violations of the law, circumvention of technical restrictions, or breaches of service rules. Before launching a product, an advertising campaign, or a partnership model, you must check the current regulations and the terms of the specific operator.

iGaming 2026/2027: Why Lithuania Deserves a Closer Look

Lithuania is a small market with a population of around 2.85 million, yet its iGaming segment is noticeably bigger than such a GEO might suggest. In 2025, total gambling GGR reached €274.1 million, up 13% year-on-year. Remote gambling accounted for €202.4 million, roughly 74% of the market's total revenue.

For affiliates, this means the following: the bulk of gaming activity has already shifted online, and users do not need to be told what remote casino or betting actually is. They are at home with mobile products, digital payments, and registering over the internet.

The strengths of the Lithuanian GEO:

• legal online casinos, betting, poker, and other remote games;
• a clear-cut licensing authority;
• a high share of online in total GGR;
• the euro as the primary currency;
• nearly 90% internet penetration;
• a solid local banking sector and Paysera;
• interest in basketball, football, hockey, and international tournaments;
• a transparent list of licensed operators;
• visible demand for mobile products.

But there is a major constraint. Since July 2025, gambling advertising has been significantly restricted, and from 2028, an almost total ban on gambling advertising is set to take effect. That makes Lithuania a poor fit for aggressive media buying, but a solid one for careful SEO, content projects, local comparisons, and affiliate integrations that have cleared legal review.

Gambling Legislation and Regulation in Lithuania

Gambling is legal in Lithuania, but only for companies that hold a license and approval from the local authority. The foundation is the Law on Gambling, or Azartinių lošimų įstatymas No. IX-325, adopted in 2001 and amended many times since.

Remote gambling became a legal, standalone segment on January 1, 2016. Today, licensed companies may offer:

• online slots;
• online roulette;
• blackjack and other card games;
• live casino;
• online poker;
• bingo;
• sports betting;
• pari-mutuel betting;
• horse race betting;
• other approved types of remote gambling.

The legality of an online product depends on more than the company holding a license. An operator needs:

1. a base license for the relevant gambling category;
2. a separate remote gambling license;
3. LPT approval to run specific websites, platforms, and game rules.

A foreign license from Malta, Curaçao, or the Isle of Man does not, on its own, grant the right to accept Lithuanian players.

Who Oversees the Market?

The main authority is the Gaming Control Authority under the Ministry of Finance, known in Lithuanian as Lošimų priežiūros tarnyba, or LPT.

Official resources:

• the Gaming Control Authority website;
• the list of licensed companies and domains;
• the list of illegal operators.

LPT:

• issues and revokes licenses;
• grants remote gambling permits;
• approves game rules;
• checks compliance with requirements;
• oversees responsible gambling;
• maintains the self-exclusion registry;
• monitors AML and player identification;
• publishes white and black lists of operators;
• issues orders to block websites and payments.

Tax administration falls to the State Tax Inspectorate (VMI). Tax information is available on the website of the Ministry of Finance of Lithuania.

Minimum Age

As of November 1, 2025, gambling in Lithuania is only allowed from age 21. The restriction applies to both online and land-based gambling.

For an affiliate, this is an important detail: creatives, landing pages, reviews, and promos must not target the 18–20 age bracket. Age labeling needs to be front and center, not buried at the bottom of the page.

Licensing in Lithuania: Cost and How to Obtain Gambling Documents

The license is issued by LPT. The license holder is typically a Lithuanian company in the form of a UAB or AB. Certain rules allow companies from the EEA or Switzerland to take part through a structure set out in law, but working fully with Lithuanian players still requires a local LPT authorization.

Main Types of Licenses

A remote gambling license costs €500,000 as a one-time fee. Unlike some models where the permit has to be renewed on a regular basis, the Lithuanian remote license is issued for an indefinite term, provided the operator keeps meeting the requirements.

The operator also needs a separate permit for remote activity. It specifies the domains, the software platform, and the game types. That is why changing a domain or adding a new site may require updating the paperwork.

For an affiliate, it is important to verify the operator–domain–permit chain specifically. A well-known brand may own several domains, but not every one of them is necessarily listed in the Lithuanian permit.

Key (Legal) Casino and Bookmaker Operators and Brands in Lithuania

The official list of licensed operators and approved domains is published by LPT. Before launching traffic, it has to be checked directly, because the market lineup and approved domains can change.

Among the notable brands on the Lithuanian market:

Offshore Online Casino and Bookmaker Brands in Lithuania

Offshore brands may show up in search results and on social media, but popularity does not equal legality. If a company is not on the LPT list, it has no right to offer gambling to Lithuanian residents. Such domains may land on the blacklist, and payments may be blocked.

Taxation of Gambling in Lithuania

As of January 1, 2025, the main gambling tax rate in Lithuania stands at 22% of GGR. The base is calculated as the sum of stakes accepted minus winnings paid out. The rate applies to:

• remote gambling;
• sports betting;
• pari-mutuel betting;
• bingo;
• slots;
• table games.

Lotteries are taxed separately, at 18% of the face value of tickets distributed.

The tax period is a calendar quarter. The company calculates the tax and remits it within the deadline set for the following tax period.

Taxes for Players

Player winnings may be subject to personal income tax. Industry guidance most often cites a 15% rate on the positive difference between winnings received and stakes placed. The exact calculation depends on the circumstances and the VMI rules in force, so players should check the tax authority's current position.

An operator or affiliate should not frame terms as if there is no tax burden at all. Reviews are better off stating separately that taxes may depend on the size and structure of the winnings.

How Much iGaming Generates in Lithuania: Budget Revenue

In 2025, total gambling market GGR reached €274.1 million. Lotteries sold an additional €167.2 million in tickets. The budget received around €86.9 million from lotteries and gambling, of which €57.6 million came from gambling operators and €29.3 million from large lotteries.

In the first half of 2026, operators' GGR came to €153.6 million, up 16.8% on the same period in 2025. The remote segment brought in €119.9 million.

Blocking Illegal Operators: How Are Sites Banned in Lithuania?

Lithuania runs a licensed-only market model. Only companies on the official LPT list are allowed to work with players from the country.

Technical measures

LPT can initiate:

• DNS blocking of a domain;
• access restrictions by internet service providers;
• payment blocking;
• adding the operator and domain to the blacklist;
• a ban on financial institutions processing transactions;
• blocking of new mirrors once they are identified.

Since May 1, 2025, card payments tied to gambling must be routed exclusively to licensed operators on the official whitelist.

In 2023, LPT reported that since 2016 it had blocked more than 1,780 illegal sites. At that point, the public blacklist contained 1,417 domains.

In September 2026, LPT ordered Polymarket blocked, deeming its activity unlicensed remote gambling. After that, the number of blocked domains on the list reached 2,204.

For an affiliate, this means checking not only the brand, but also:

• the legal entity;
• the specific domain;
• the presence of a remote gambling permit;
• permitted GEOs;
• payment infrastructure;
• the terms of the affiliate program.

Liability for Operating in the Lithuanian Market Without a License

An unlicensed operator can end up on the blacklist, lose access to payments, and face domain blocking. An affiliate steering Lithuanian users to such a project also takes on commercial and legal risks.

It is unwise to build a strategy around a blocked site being temporarily reachable for some users. A domain being accessible does not confirm its legal status in Lithuania.

Advertising and Regulatory Outlook in Lithuania

Restrictions from July 2025

Since July 1, 2025, Lithuania has been phasing in the first stage of its gambling advertising reform:

• outdoor gambling advertising is banned;
• names and logos may be placed on operators' buildings and at gambling venues;
• an operator may provide information about itself on its own website;
• specialized gambling outlets may publish industry information;
• bookmaker advertising on TV, radio, and online is restricted;
• a spot must not exceed 15 seconds;
• from 6:00 am to 6:00 pm, no more than three ad impressions per hour are allowed;
• from 6:00 pm to midnight, no more than two;
• online betting ads must not carry a direct link to the bookmaker's site.

From 2028, the next stage is planned: an almost total ban on gambling advertising and sponsorship. Until then, sports sponsorship is still permitted, but the transition period ends on January 1, 2028.

For affiliates, this is one of the biggest risks in the market. A comparison page, an SEO review, or a professional publication may have a different status from a classic banner, but that does not mean automatic freedom. It is worth checking separately:

• whether the material qualifies as advertising;
• whether it contains a direct link to the operator;
• whether it uses the logo and brand;
• whether there is a call to register or deposit;
• whether the material targets a broad audience;
• whether the affiliate program permits this format.

Debate Over Tax Rates

In 2026, proposals were floated to raise the gambling tax from 22% to 30%, along with higher licensing fees. The Ministry of Finance pushed back against a sharp hike, calling it disproportionate given the requirements already in place. As of the time of this overview, the increase had not been approved.

For affiliates, it is important to separate rules in force from draft legislation. Commercial decks and forecasts must not present a proposed rate as an already active tax.

Lithuania's iGaming Market: A General Overview

Lithuania regulates gambling under a 2001 law. The market initially grew mostly in the land-based format: betting shops, slot machines, casinos, and bingo halls.

From 2016, companies were allowed to organize remote gambling. From that point on, the online segment gradually became the industry's main growth driver. In 2020, remote gambling outpaced land-based for the first time, and by 2025, its share had continued to grow.

Today, the market is moving in two opposite directions:

• players are shifting online at a faster pace;
• the state is tightening requirements on advertising and responsible gambling.

Country and Population

Largest cities: Vilnius, Kaunas, Klaipėda, Šiauliai, Panevėžys, Alytus.

Vilnius is the country's main hub for business, technology, and financial services. Kaunas matters as a major university and sports center. Klaipėda is the country's primary port city.

The primary content language is Lithuanian. English is widely used in business, tech, and among the younger urban audience. For a B2C project, it is best to start with a Lithuanian version, bringing in English and Russian only after analyzing search demand and ad platform requirements.

Target Gambling Audience in Lithuania

The Lithuanian player has become more mobile and more digital. The growth of online GGR, the spread of mobile internet, and the habit of using electronic payments all point that way.

Since 2025, the minimum age is 21. So the audience should be segmented not as "18+" but as:

• 21–24;
• 25–34;
• 35–44;
• 45+.

The most important groups:

• users migrating from betting shops to apps;
• the slots-focused casino audience;
• sports bettors;
• live casino players;
• poker users;
• mobile players;
• users comparing brands and withdrawal methods.

There is not enough public official data on gender, average income, and detailed play habits, so industry estimates should not be passed off as government statistics. For affiliates, it is better to build hypotheses on their own cohort data: deposits, retention, repeat deposit frequency, and player lifecycle.

Casino Traffic: Who Plays in Lithuania?

In 2025, online casino and the slots segment generated the bulk of remote revenue. In industry data for the first half of 2025, online slots brought in €64.4 million, or nearly half the market's total GGR for the period.

The clearest categories for local content:

• classic slots;
• jackpot slots;
• live roulette;
• blackjack;
• baccarat;
• game shows;
• mobile casinos;
• games from major international providers.

Instead of endlessly listing specific slots, it is better to lay out selection criteria:

• RTP;
• volatility;
• stake size;
• availability of a demo mode;
• limits;
• bonus terms;
• withdrawal speed;
• interface localization.

Betting Traffic: Who Places Sports Bets in Lithuania?

Lithuania is a strong basketball GEO. The national team and EuroLeague clubs create a steady sports backdrop. Also important are:

• football;
• ice hockey;
• tennis;
• biathlon;
• motorsport;
• volleyball;
• European club tournaments.

For content, pages built around matches, teams, and tournaments are useful, but a prediction must not be turned into a promise of profit. A safer format is odds analytics, team statistics, explanations of betting markets, and comparisons of operator terms.

Esports Traffic: Who Is the Audience?

Esports is part of the younger audience's interests, but it remains a narrower segment than basketball and football. For testing, the following fit well:

• Counter-Strike 2;
• Dota 2;
• League of Legends;
• Valorant;
• international tournaments.

Such content requires particularly tight control over audience age, since some viewers may be under 21.

Payment Solutions and Localization in Lithuania

The primary currency is the euro. Players expect to deposit and withdraw through familiar European tools:

• Visa;
• Mastercard;
• SEPA transfers;
• Paysera;
• Skrill;
• Neteller;
• Apple Pay;
• Google Pay;
• banking apps and instant payment solutions.

Paysera is especially important for the Lithuanian market: it is a local payment platform supported by a significant share of licensed operators.

Crypto may show up in international products, but its availability depends on the license, AML policy, and the specific operator. Crypto payments should not be advertised as a universal feature of a Lithuanian offer.

What to check

• whether the operator supports Paysera;
• whether funds can be withdrawn to a Lithuanian bank;
• how long KYC takes;
• whether there is a fee;
• what the minimum withdrawal is;
• whether extra documents are required;
• whether the account holder's name matches the payment method;
• whether the operator allows the chosen payment method;
• how the service handles refunds.

Users in Lithuania often expect fast withdrawals. That is why a review without a payments section will be weaker than a page that lays out real timelines and constraints.

Traffic and Affiliate Marketing in Lithuania

Lithuania gives affiliates access to a growing online segment, but at the same time shuts down familiar advertising tools. Since July 2025, you cannot count on standard external brand advertising or free direct links to bookmakers in online ads.

That is why a workable strategy should be built around:

• local SEO;
• comparative reviews;
• sports event analytics;
• payments pages;
• content about licenses;
• B2B publications;
• partnerships with permitted sports media;
• official and transparent integrations.

Why Traffic from Lithuania Is Profitable

The market stands out for several reasons:

• the online segment is outpacing land-based;
• remote GGR hit €202.4 million in 2025;
• in H1 2026, the remote segment grew 25% year-on-year;
• basketball's clout fuels recurring sports demand;
• users are comfortable with mobile payments;
• the country is home to several major licensed brands;
• the market is compact enough for pinpoint localization.

Promising Affiliate Niches:

• legal casinos in Lithuania;
• licensed bookmakers;
• mobile casinos;
• comparison of Paysera and bank payments;
• basketball betting;
• EuroLeague betting;
• live casino;
• poker;
• reviews of licenses and domains;
• responsible gambling and self-exclusion;
• B2B services for operators.

CPA and RevShare

The market may use:

• CPA per qualified player;
• RevShare;
• Hybrid;
• fixed placements;
• exclusive bonuses;
• branded partnerships.

Before launching, you need to request in writing:

• the definition of an FTD;
• the minimum deposit;
• the hold period;
• rules on incentivized traffic;
• restrictions on SEO and PPC;
• the list of permitted domains;
• CPA rates by category;
• negative carryover in RevShare;
• the terms for closing a player;
• reasons for rejecting a registration;
• the payment schedule.

A high CPA does not make up for a brand that will not accept Lithuanian traffic or cannot be lawfully promoted in the chosen format.

Risks and Opportunities for Affiliates in Lithuania

Regulatory risks

• an almost total ban on gambling advertising from 2028;
• a ban on external advertising from July 2025;
• a ban on direct links in online betting ads;
• restrictions on the use of brands and logos;
• a minimum age of 21;
• scrutiny of the final landing page and domain;
• LPT requirements on self-exclusion and responsible gambling.

Market risks

• a population of around 2.85 million;
• fierce competition among major brands;
• a limited number of licensed operators;
• a growing tax burden;
• a possible hike to 30% is under discussion but not yet approved;
• thin data for fast A/B tests;
• heavy reliance on the sports calendar.

Technical risks

• domain blocking;
• payment blocking;
• a mismatch between the domain and the LPT permit;
• KYC delays;
• traffic rejected by the affiliate program;
• localization errors;
• no Paysera or bank transfer support;
• changes to ad platform rules.

Opportunities for the Next Three Years

Until 2028, the window for permitted formats is still open, but it is gradually closing. The promising avenues remain:

• local SEO;
• useful comparisons of licensed operators;
• sports analytics;
• basketball content;
• payments reviews;
• mobile apps;
• B2B iGaming;
• compliance and AML;
• responsible gambling;
• industry events.

After 2028, the role of B2C advertising may shrink, while organic content, loyal communities, and B2B communications could gain ground.

Conferences for Gambling and Betting Professionals, 2026–2028

Vilnius is gradually emerging as a regional hub for iGaming, fintech, and compliance.

HIPTHER Baltics: Vilnius 2026 focused on iGaming, fintech, regulation, payments, and digital innovation. The HIPTHER Baltics series also featured Riga and Tallinn.

As of now, exact dates for major iGaming conferences in Lithuania in 2028 have not been confirmed. They should be checked in the 3S.INFO Calendar or on organizers' websites closer to the start of the season.

Source Specifics: Marketing and SEO in Lithuania

Which traffic channels will work in Lithuania:

• Lithuanian SEO sites;
• comparison pages;
• sports media;
• app reviews;
• Telegram and social communities, subject to platform rules;
• YouTube and streaming with age controls;
• professional iGaming media;
• B2B conferences;
• email newsletters with lawful user consent.

Direct gambling ad creatives must go through legal review. A publication does not automatically become informational content just because it carries an affiliate link.

SEO Approach: for the Lithuanian market, queries with specific intent work best.

• legal online casino Lithuania;
• legal betting Lithuania;
• licenziuoti kazino;
• betting sites Lithuania;
• casino with Paysera;
• basketball betting Lithuania;
• licensed bookmakers Lithuania;
• mobile casino Lithuania;
• poker Lithuania.

But an SEO page should:

• use Lithuanian;
• display the update date;
• verify the operator against the LPT list;
• show the legal entity;
• disclose affiliate relationships;
• state age restrictions;
• explain bonus terms;
• not promise winnings;
• not call an offshore brand "the best" if it has no Lithuanian authorization;
• keep editorial assessment separate from the commercial offer.

Practical Case: How to Attract Users to a Bookmaker Site

Suppose you are building a content project around basketball betting.

Instead of an aggressive banner, you can build the funnel like this:

1. Publish team statistics and a match calendar.
2. Add explanations of the markets: winner, handicap, totals.
3. Compare licensed operators by odds line, mobile app, and payments.
4. Describe registration and KYC terms separately.
5. Avoid wording like "guaranteed winnings" or "easy money."
6. Only feature brands from the current LPT list.
7. Check whether the affiliate program allows this type of content.
8. Keep the data updated after any change to advertising rules.

A project like this can monetize through commercial clicks and affiliate payouts, but its edge lies in the quality of the information, not the aggressiveness of the call to action.

Media Buyer's Checklist: "How to Run Traffic to Betting and Gambling in Lithuania"

Before launching Lithuanian traffic:

• Verify the brand and domain against the official LPT list.
• Make sure the operator holds a remote gambling license and permit.
• Check the legal entity named in the affiliate agreement.
• Confirm whether the program allows traffic from Lithuania.
• Check restrictions on PPC, SEO, influencers, and social media.
• Keep the minimum age of 21 in mind.
• Build a Lithuanian localization.
• Show prices in euros.
• Add real deposit and withdrawal methods.
• List Paysera, bank transfers, and cards only if they are actually supported.
• Do not use promises of guaranteed profit.
• Do not pitch betting as a way to solve debt.
• Do not aim creatives at anyone under 21.
• Check whether a direct link to the operator is allowed.
• Factor in the move toward a full advertising ban in 2028.
• Save screenshots of the offer terms and the license.
• Check the hold, CPA, RevShare, and reasons for rejecting players.
• Keep tabs on LPT decisions and changes to the blocked domain list.

iGaming in Lithuania: Prospects for Affiliate Marketing

Lithuania is a strong online-first market with a high level of regulation. In 2025, remote gambling brought in €202.4 million, and in the first half of 2026, it kept growing faster than the land-based segment. For operators, that is an appealing audience; for affiliates, it is a GEO with clear-cut demand and solid digital infrastructure.

However, Lithuania is simultaneously turning into one of Europe's toughest markets for gambling marketing. A 22% tax, a minimum age of 21, blocking of illegal sites, and a phased advertising ban all demand a well-thought-out strategy in advance. If you are going to run traffic, do it through current licensed offers, local content, transparent comparisons, and careful vetting of every advertising restriction.

Key Insights:

• online gambling in Lithuania is legal only with an LPT license and permit;
• the remote segment accounts for around 74% of the market's GGR;
• the headline tax rate for operators is 22% of GGR;
• the minimum player age is 21;
• since July 2025, external gambling advertising has been substantially restricted;
• from 2028, an almost total advertising ban is expected;
• Paysera and bank payments are critical for conversion;
• basketball is the strongest sports vertical;
• before launching, check not only the brand but the specific domain;
• the most promising avenues are local SEO, useful content, sports analytics, and B2B directions.