Anna Volockaya – iGaming Expert with 20 Years of Experience

Where to Find Traffic: Horse Racing Betting

Why betting on horse racing can be a profitable vertical, how the product is structured, what sets this segment apart from mainstream sports, who makes up the core audience, and which traffic sources and combinations are easiest to start with.

iGaming and Affiliate Marketing News 10.07.2026

What Brazil, Germany, and the UK Can Adopt from Ontario's Regulatory Model

How Ontario achieved this result, why its model is of interest to regulators, brands, and affiliates from other countries, and what lessons from Ontario's experience should be considered when launching or restructuring gambling regulation systems.

iGaming and Affiliate Marketing News 08.07.2026

Georgia iGaming Overview

Georgia has been on the radar of media buyers for several years now, often mentioned with the phrase "one to keep an eye on." It's not quite a classic Tier 1 market, but it's certainly not a "gray" experimental GEO either.

iGaming Market Reviews 08.07.2026

Payments: The New Battleground in iGaming

We explore why deposits are becoming the economic core of iGaming, how payment infrastructure is changing player and affiliate behavior, and why payment strategy is emerging as a key competitive advantage for operators in 2026.

iGaming and Affiliate Marketing News 06.07.2026

Why Kazakhstani Players Go Offshore: The Economics of Bonuses, Limits, and Payments

In practice, however, it raises a question that concerns operators, affiliates, and regulators across the globe. What actually happens when the regulated market becomes less convenient for the player?

iGaming and Affiliate Marketing News 06.07.2026

A Strong Semantic Core Is Almost a Ready-Made Brief for Writers and Marketing Campaigns

When people talk about keyword research, many still imagine a spreadsheet filled with thousands of keywords collected solely for SEO purposes.

iGaming and Affiliate Marketing News 02.07.2026

What has changed in Kazakhstan’s iGaming in 2026?

Kazakhstan has long been regarded as one of the most stable and predictable markets in the CIS. For players, this meant familiar brands, straightforward products, and a high level of trust in market leaders.

iGaming and Affiliate Marketing News 01.07.2026

Why the Most Profitable iGaming Campaigns Are Almost Always Low-Volume

While the market fights over mass traffic, the best FTD and ROI numbers are achieved by those who identify narrow audience segments with the strongest intent to deposit.

iGaming and Affiliate Marketing News 01.07.2026

Map of Kazakhstan with betting icons and 2026 regulatory symbols

Kazakhstan 2026: What Has Changed in Regulation and What It Means for Affiliates

Kazakhstan's betting market is changing fast. New regulations came into force in May 2026 — and the economics of player acquisition are already shifting. Here's what affiliates should watch for.

iGaming and Affiliate Marketing News 26.06.2026

Betting in Kazakhstan During the 2026 World Cup: How the Audience Behaves and Where the Money Is Right Now

Betting in Kazakhstan during the 2026 World Cup: how audience behavior shifts, where the real money is flowing, and why operators may not see profit growth despite record betting volumes.

iGaming and Affiliate Marketing News 24.06.2026

Bots vs. Humans: The Impact on iGaming Affiliate Traffic

57.4% of HTTP requests are no longer human. An industry that pays per click needs to understand this before others.

iGaming and Affiliate Marketing News 24.06.2026

Why Gambling Should Be Legalized

Legalization and proper regulation of gambling make the market transparent, turn "gray" turnover into taxes, create a stable source of funding for sports, and give the state the tools to protect players.

iGaming and Affiliate Marketing News 22.06.2026

How to Reach the Top of Search Results with LLM Seeding

To reach the top of search results through LLM Seeding in iGaming, you need to build up two things in parallel: a classic SEO foundation and a separate track focused on being cited in AI answers.

iGaming and Affiliate Marketing News 18.06.2026

How to Drive Traffic to Esports?

Esports has ceased to be a niche pastime for gamers and has become a full‑fledged betting vertical with its own audience, seasonality, and rules of engagement.

iGaming and Affiliate Marketing News 16.06.2026

Regulation Without Illusions: Why Regulatory Success Does Not Always Mean Market Success

One year after the launch of the regulated market, it is fair to say that Brazil looks like a success story.

iGaming and Affiliate Marketing News 12.06.2026

Kyrgyzstan iGaming Overview

On 1 September 2023, the Ministry of Finance published new figures: for 7 months (and actually since May 2023), the Kyrgyz budget received 32 million 550 thousand soms...

iGaming Market Reviews 12.06.2026

GEO for iGaming in 2026: How to Get Featured in ChatGPT, Perplexity, and Gemini Answers

More and more users are turning directly to ChatGPT, Perplexity, Gemini, and other AI platforms instead of traditional search engines.

iGaming and Affiliate Marketing News 11.06.2026

How Affiliate Managers Should Work with Streamers in iGaming

In the iGaming industry, streamers have long ceased to be just an additional source of traffic. For many brands, they have become a full‑fledged player acquisition channel, alongside SEO, PPC, and traditional affiliate traffic.

iGaming and Affiliate Marketing News 10.06.2026

How Age Verification Could Change the iGaming Market?

In the spring of 2026, thousands of mobile app developers received a letter from Google. At first glance, the news seemed quite technical: the company announced the enactment of the Texas App Store Accountability Act (SB 2420), the launch of the Play Age Signals API, and the need to comply with new requirements for users in Texas.

iGaming and Affiliate Marketing News 08.06.2026

How Do Social Media and Search Engines Block iGaming?

Social networks, messengers, and search engines don't just "dislike" iGaming. They have explicit rules, automated filters, and dedicated policies that cut reach, block ads, and sometimes shut down entire platforms for gambling. On 3S.INFO, see a full breakdown of the mechanisms along with real-world examples of the formats most often targeted.

iGaming and Affiliate Marketing News 05.06.2026

2026 FIFA World Cup: Who Will Be Placing Bets?

The 2026 FIFA World Cup will be more than just the biggest tournament in history. It will also be the decade's defining event for betting and media buying.

iGaming and Affiliate Marketing News 29.05.2026

How Regulation and Integration Are Reshaping the Balance of Power in the Legal Market

Since April 2026, the landscape of Kazakhstan's legal betting market has shifted noticeably. At the heart of these changes lies regulation, more specifically the technological integration of operators with regulatory systems.

iGaming and Affiliate Marketing News 28.05.2026

How to effectively promote casinos and bookmakers in the Armenian market? 3SNET en

How to promote online betting and gambling in Armenia?

Information verified and updated on 18 June 2024! On June 17, 2024, the Armenian authorities adopted a new law on gambling regulation. Any offshore gambling is prohibited; Gambling...

iGaming Market Reviews 28.05.2026

Ilya Machavariani, 4H Agency CEO and Senior Partner: "The Biggest Misconception Is That Licensing Isn't Necessary."

Meet lya Machavariani, 4H Agency CEO and Senior Partner: "The Biggest Misconception Is That Licensing Isn't Necessary." A candid conversation about her career journey and management philosophy. She...

iGaming and Affiliate Marketing News 26.05.2026

Legality of Crypto Payments in iGaming: An Analysis by Jurisdiction

In many countries, cryptocurrency as an asset class is legal or at least not explicitly prohibited. However, this does not mean it can be used for deposits in online casinos.

iGaming and Affiliate Marketing News 20.05.2026

Crypto Payments in iGaming 2026: Risks and Regulation

Crypto payments in iGaming have long moved beyond being an "experiment for techies" and have turned into a fully fledged payment layer of the industry, with its own rules of the game, risks, and regulatory pressure.

iGaming and Affiliate Marketing News 20.05.2026

The Rise of Casual Games: Key Drivers

However, the key question for any media buyer remains: is it possible to drive traffic to casino sites using casual games?

iGaming and Affiliate Marketing News 15.05.2026

Uzbekistan how-to-promote-online-betting-and-gambling 3SNET_ENG

How to promote online betting and gambling in Uzbekistan?

Uzbekistan has adopted a new law "On measures to improve the regulation of the organization and conduct of lotteries and risk-based games"...

iGaming Market Reviews 12.05.2026

iGaming License: How to Choose a Jurisdiction, Navigate the Process, and Avoid Losing Money on Compliance

A license does more than just define where you can operate legally. It determines which banks you can talk to, which PSPs you can onboard, which affiliate programs are willing to work with you, and on what terms.

iGaming and Affiliate Marketing News 12.05.2026

Discover iGaming in Tajikistan: how to drive traffic to online betting and gambling offers

How to promote online betting and gambling in Tajikistan

Tajikistan is a small Asian country, but one with great potential. Many years ago, the authorities of the country banned all casinos, while betting activities have been legal and...

iGaming Market Reviews 08.05.2026

Kazakhstan iGaming Overview

Kazakhstan is one of the largest gambling markets in Asia. Gambling regulation started here 15 years ago, since then gambling and betting have been actively developing. The main...

iGaming Market Reviews 07.05.2026

Singapore iGaming Overview

Singapore is a lucrative Asian GEO in terms of purchasing power and conversion rates. But at the same time, it has some of the strictest online gambling regulations in the world...

iGaming Market Reviews 04.05.2026

Top 10 Casinos in the World for iGaming Affiliates: From Legendary Halls to Online Giants

This is not simply a pretty list of casinos on 3S.INFO. It is a practical tool for anyone looking at the industry from an affiliate's perspective. Which brands actually drive...

iGaming and Affiliate Marketing News 30.04.2026

In the 3S.INFO review, we break down what's actually happening with iGaming in Indonesia, why affiliates and operators need this GEO, and what risks are crucial to keep in mind here.

Indonesia iGaming Overview

Indonesia is both "honey and a sting" for a media buyer: a huge, engaged audience and cheap mobile traffic, paired with a strict, full‑scale legal ban on gambling. In the 3S.INFO...

iGaming Market Reviews 29.04.2026

On 3S.INFO, we break down the psychological, technological, and economic factors that make live formats so appealing to players.

Why Players Prefer the Live Format

The live format has become one of the fastest-growing segments in iGaming, attracting both beginners and experienced players. Live dealers in casinos and real-time sports betting...

iGaming and Affiliate Marketing News 29.04.2026

A practical guide to preventing PSP fund freezes for iGaming operators: checklists, algorithms, and real-world cases.

How to Avoid PSP Funds Freeze in iGaming

A funds freeze by a payment provider (PSP) is one of the most painful problems for iGaming operators. A sudden account block can paralyze the entire business: players cannot...

iGaming and Affiliate Marketing News 27.04.2026

Why Banks Block Payments in iGaming

For iGaming operators and affiliates, a bank block is not just a technical glitch, it's a blow to cash flow, withdrawals, and player trust. Banks see iGaming as a high-risk...

iGaming and Affiliate Marketing News 24.04.2026

Payment Blocks & Freezes: Real iGaming Cases

Payment blocks and freezes in iGaming are one of the most painful issues for operators and affiliates. Just one day of downtime can result in frozen turnover, missed payouts, and a...

iGaming and Affiliate Marketing News 24.04.2026

Learn the key marketing and iGaming terms with 3S.INFO: cases, insights, offers, KPIs, and how to use them in practice.

Cases, Insights, Offers, KPI: A Beginner’s Guide to Industry Jargon

If you are just starting out in the world of internet marketing, media buying, or betting, you will quickly come across a phrase like: “Yesterday we drove traffic to a KPI offer...

iGaming and Affiliate Marketing News 23.04.2026

Hong Kong iGaming Overview

From the perspective of iGaming and media buying for gambling and betting, Hong Kong is not a classic “light-touch” market where you can simply roll in with a bunch of casino...

iGaming Market Reviews 21.04.2026

How to Drive Traffic to Tennis

On 3S.INFO, there is a practical guide to tennis betting media buying: from selecting offers and GEOs to creatives, funnels, and a pre-launch checklist. Learn how to drive traffic...

iGaming and Affiliate Marketing News 20.04.2026

China iGaming Overview

China is a giant market with a population of over 1.4 billion people, where a passion for lotteries, games, and betting is part of the culture. Yet online gambling in mainland...

iGaming Market Reviews 17.04.2026

How crypto, e-wallets and cards impact player LTV in online casinos. Segment data, deposit frequency and retention insights.

Payment Methods That Maximize Player LTV

What Is LTV and How Do Payments Affect It? LTV (Lifetime Value) of a player in iGaming is the total net revenue that a single user brings to the platform over their entire...

iGaming and Affiliate Marketing News 15.04.2026

How Visa, crypto, e-wallets and instant payments affect iGaming deposit conversion. Data, tables and tips for operators.

How Payment Methods Impact Deposit Conversion in iGaming

Deposit conversion is the main "filter" between traffic and real money. It is here that it becomes clear whether registrations turn into FTDs and subsequent deposits, or whether...

iGaming and Affiliate Marketing News 15.04.2026

How Payments Impact Conversion, LTV and Churn in iGaming

In iGaming, payment processing directly determines how many registrations convert into real deposits, what LTV players deliver, and how quickly churn accelerates, especially in...

iGaming and Affiliate Marketing News 15.04.2026

Bangladesh iGaming Overview

Bangladesh is a large, young, and very "hot" market that officially disapproves of gambling but in practice shows strong interest in online casinos and betting. For a media buyer...

iGaming Market Reviews 13.04.2026

On 3S.INFO, we approach the issue from a media buyer’s perspective: why run traffic to hockey, which tournaments drive interest, and how to tailor offers accordingly.

How to Drive Traffic to Hockey

Hockey is one of the most interesting disciplines for betting. Its fast pace, wealth of statistics, and long season provide you with steady traffic while giving players a constant...

iGaming and Affiliate Marketing News 09.04.2026

How to Advertise Casinos on TikTok

Advertising online casinos on TikTok can only be done with strict regard to the platform’s harsh restrictions and local laws, so the strategy is always a balance between...

iGaming and Affiliate Marketing News 07.04.2026

Learn how KYC flows affect conversion, churn and player lifetime value in online casinos, and how to reduce friction without compromising compliance

How KYC Affects Player Conversion & Retention in iGaming

KYC in iGaming has long ceased to be a mere "legal formality." How you integrate verification into registration, deposits, and withdrawals affects not only the attitude of...

iGaming and Affiliate Marketing News 06.04.2026

AML Requirements for PSPs in iGaming

For payment providers, iGaming is one of the riskiest segments: high turnover, cross‑border transactions, chargebacks, fraud, crypto, and regulatory pressure. Therefore, for a PSP...

iGaming and Affiliate Marketing News 06.04.2026

AML, KYC an Compliance in iGaming Payments: How to Avoid Losing Your market and Your PSP

AML, KYC and Compliance in iGaming Payments

For regulators and payment providers, iGaming is one of the most toxic high‑risk segments: high turnover, cross‑border transactions, anonymous payments, crypto, aggressive...

iGaming and Affiliate Marketing News 06.04.2026

South Korea iGaming Overview

From a media buyer’s perspective, South Korea isn’t your classic “set it and forget it” GEO. It has extremely strict online regulation, a strong local offline market, and...

iGaming Market Reviews 02.04.2026

a new layer of traffic is emerging: one that, for now, remains off the radar of the average media buyer. This is organic search within messengers.

How iGaming Traffic Is Shifting to Messengers

The iGaming media buying market has been undergoing a fundamental transformation over the past two years. The era when simply having a combination of 'Google Ads + a good...

iGaming and Affiliate Marketing News 30.03.2026

The prediction market has evolved into a multi-billion-dollar industry: what this phenomenon entails, why it is gaining traction, and what challenges it faces.

What Is a Prediction Market?

In recent years, the prediction market has evolved from an exotic tool for political scientists into a multi-billion-dollar industry, drawing the attention of both professional...

iGaming and Affiliate Marketing News 30.03.2026

Full guide to traffic arbitrage: training, tools, budget, first steps. Avoid beginner mistakes and start earning with CPA.

How to Become a Media Buyer?

Media buying has long ceased to be an "underground story for the elite" and has turned into a normal digital profession with clear skills, tools, and career growth. At the same...

iGaming and Affiliate Marketing News 27.03.2026

On 3S.INFO Full overview of careers in iGaming: from media buyer to compliance manager. Responsibilities, requirements, salaries. Find your role in the industry.

iGaming & Affiliate Industry Jobs

Demand for specialists in iGaming and affiliate marketing is growing faster than the market can train them. Operators, CPA networks, and affiliate companies are constantly...

iGaming and Affiliate Marketing News 26.03.2026

On 3S.INFO Guide to iGaming & affiliate marketing careers: in-demand roles, salaries, skills, training. Start your gambling industry career today

Careers in iGaming & Affiliate Marketing: Roles, Salaries, Growth

In 2026, the iGaming and betting market is experiencing another wave of growth. Revenues are rising, GEOs are expanding, but there is still a shortage of talent. The industry...

iGaming and Affiliate Marketing News 26.03.2026

In Venezuela, iGaming under the logic of "everything is legal, but not everything is straightforward," and this is important to keep in mind if you're driving traffic to casinos and betting.

Venezuela iGaming Overview

Venezuela is one of those GEOs that everyone ignored for a long time because of the crisis, until suddenly, stats showed a 2x jump in turnover, and people started looking into what...

iGaming Market Reviews 24.03.2026

On 3S.INFO, we explore what local / sovereign / restricted / autonomous internet means, why it exists, and how it affects user behavior.

How Is Internet Access Changing?

Internet access under restrictions is a complex and multi‑layered issue. Restrictions can range from targeted blocking of specific websites to a complete disconnection of a country...

iGaming and Affiliate Marketing News 24.03.2026

Automating Affiliate Payouts: Tools, API & Best Practices

When you have dozens or hundreds of affiliates across different GEOs, manual payouts via online banking and spreadsheets start to break the business: risks of errors, delays, and...

iGaming and Affiliate Marketing News 19.03.2026

Find out why CPA network payouts get delayed, how to diagnose the issue, and what steps to take to receive your affiliate payment.

CPA Network Payment Delays: Causes, Diagnosis, Solutions

A timely payout for an affiliate isn't just "nice to have," it's a matter of survival. Without stable cash flow, you can't scale campaigns, optimize funnels, or keep a team...

iGaming and Affiliate Marketing News 19.03.2026

Explore the root causes of affiliate payment delays in CPA networks, automation strategies, cross-border payout compliance, and why payment methods get blocked

CPA & iGaming Payment Problems

Payments are the nervous system of CPA and iGaming. The moment money gets stuck in holds, rejected leads, and unclear verifications, trust, cash flow, and any scaling plans...

iGaming and Affiliate Marketing News 19.03.2026

Bolivia iGaming Overview

Bolivia isn’t the first GEO that comes to mind when you think of iGaming, but that’s precisely why it’s starting to catch the eye of those looking beyond Brazil and Mexico. What...

iGaming Market Reviews 18.03.2026

On 3S.INFO, we have gathered all the essential information for you: from dates and statistics to ready-made traffic strategies for IPL 2026.

How to Generate Traffic for IPL 2026?

The start of the 19th season of the Indian Premier League (IPL 2026) is a gold rush for the world of media buying. Millions of fans, the highest interest in betting, and India's...

iGaming and Affiliate Marketing News 16.03.2026

Brazil iGaming Overview

Brazil is currently one of the hottest iGaming GEOs in the world: a massive country, an almost fanatical love for football, a largely mobile-first digital life, and, most...

iGaming Market Reviews 12.03.2026

Approval rate vs withdrawal speed comparison for iGaming PSP selection

Approval Rate vs. Payout Speed: What to Prioritize When Choosing a PSP?

For an iGaming operator, both metrics are critical. Approval rate directly determines how many deposits actually go through, and payout speed affects player trust and retention. In...

iGaming and Affiliate Marketing News 11.03.2026

Choosing a payment provider for iGaming operator: step-by-step guide and selection criteria

How to Choose a Payment Provider for iGaming

For an iGaming operator, a payment provider isn't "just another vendor", it's part of the product infrastructure, on par with the platform and billing engine. It determines deposit...

iGaming and Affiliate Marketing News 11.03.2026

payment architecture for iGaming PSP providers on 3S.INFO

How to Choose a PSP for an iGaming Operator?

The choice of a PSP for an iGaming operator goes beyond simply opting for the lowest fees. It is a strategic decision involving payment architecture, deposit conversion rates, and...

iGaming and Affiliate Marketing News 11.03.2026

Ghana iGaming Review

Ghana is one of those markets where offline gambling has long been part of the culture, and online is now quickly catching up: mobile internet is on the rise, the audience is...

iGaming Market Reviews 10.03.2026

Cameroon iGaming Overview

Cameroon is quietly but steadily emerging as one of the most intriguing African GEOs for iGaming, driven by fast-growing online adoption, a young audience, and increasingly clear...

iGaming Market Reviews 09.03.2026

Why Women Gamble

The female audience in online casinos and betting has long ceased to be a niche. It's now a significant share of iGaming traffic. According to several industry reviews, women...

iGaming and Affiliate Marketing News 07.03.2026

Why Affiliates Benefit from CPA Networks

Working with a CPA network in iGaming offers an affiliate the main advantage: predictable earnings without the burden of managing payments, contracts, and risks that come with...

iGaming and Affiliate Marketing News 06.03.2026

Ivory Coast iGaming Overview

Right now, Ivory Coast (Côte d’Ivoire) is shaping up to be one of those African GEOs the market is just starting to pay attention to en masse. Meanwhile, the numbers suggest the...

iGaming Market Reviews 06.03.2026

Egypt iGaming Review

Egypt currently looks like one of those "tough but tasty" markets, where regulation is strict, but player interest in betting and online games is growing, and money is still...

iGaming Market Reviews 03.03.2026

How to Reduce Fees When Paying Affiliates

Fees on affiliate payouts in gambling and betting eat up a significant portion of margin, especially when you're working with multiple GEOs, currencies, and complex banking...

iGaming and Affiliate Marketing News 02.03.2026

Payment Methods for Media Buyers in Different GEOs

Choosing a payment method for media buyer payouts is not just a matter of convenience, but also of fees, speed, compliance, and how easily that cash can be reinvested into new...

iGaming and Affiliate Marketing News 02.03.2026

Brazil vs. betting: why a total advertising ban could hurt everyone

At the beginning of 2026, the Brazilian Senate took a sharp turn against the online betting and casino industry. The Senate Committee on Science and Technology (CCT) approved Bill...

iGaming and Affiliate Marketing News 02.03.2026

The review of the Nigerian iGaming market contains all the latest information: laws, target audience characteristics, case studies, traffic and marketing.

Nigeria iGaming Review

Nigeria is the case where the term "trendy iGaming market" stops being just a buzzword from a pitch deck and turns into a very grounded figure. Industry estimates show the...

iGaming Market Reviews 26.02.2026

Payment Infrastructure in Affiliate Marketing & iGaming

Payment processing isn't just a background detail. It's the backbone of the entire affiliate system in iGaming: how quickly and predictably you receive money, what fees you lose...

iGaming and Affiliate Marketing News 25.02.2026

A detailed overview of the situation in the Kenyan iGaming market: what gambling activities are permitted, how to drive traffic for gambling and betting, and how to attract an audience to online casinos and bookmakers.

Kenya iGaming Overview

Kenya is currently one of the hottest iGaming markets in Africa — not just in theory, but by the numbers. We're talking tens of millions of active players, over 90% mobile...

iGaming Market Reviews 24.02.2026

What is ASO?

ASO (App Store Optimization) is the optimization of an app's product page in app stores (App Store and Google Play) to improve search rankings, increase visibility, and boost...

iGaming and Affiliate Marketing News 20.02.2026

South Africa iGaming Review

South Africa is currently one of the most attractive and stable iGaming markets in Africa. It offers established purchasing power, clear regulations, strong local brands, and an...

iGaming Market Reviews 19.02.2026

A breakdown of Telegram advertising formats in 2026 for casinos and betting: Telegram Ads, native integrations, video, and bots. Which ads deliver the best CTR and how to choose the right format for your goal?

Top-Performing Telegram Ad Formats 2026

In 2026, there is no single best advertising format on Telegram, as effectiveness depends directly on your marketing goals. However, based on current data and trends, three groups...

iGaming and Affiliate Marketing News 18.02.2026

How to Use Telegram Targeting for Gambling Ads

By 2026, Telegram has established itself as a key platform for casino and betting promotion. Its audience is already familiar with such offers, and the platform stays relatively...

iGaming and Affiliate Marketing News 17.02.2026

iGaming Traffic in 2026

In 2026, generating traffic for casinos and betting is no longer just about buying clicks. It's about managing a complex ecosystem of sources, restrictions, and ad creatives, all...

iGaming and Affiliate Marketing News 16.02.2026

Portugal iGaming Overview

Portugal is a quiet but incredibly lucrative iGaming market that many tend to overlook. It already offers stable online regulation, growing demand for online casinos and sports...

iGaming Market Reviews 13.02.2026

Player Protection: Strategies Against Gambling Addiction

Ludomania is not a bad habit but a form of addiction. That is why player protection is always built on two levels: prevention and support for those already on the edge or beyond...

iGaming and Affiliate Marketing News 12.02.2026

iGaming Review of France

France is precisely the kind of market often labeled as "complex, heavily regulated, and expensive," yet all major iGaming players continue to enter it. And for good reason: online...

iGaming Market Reviews 11.02.2026

iGaming Trends in 2026: What Will Define the Market

iGaming trends in 2026 show the online gambling industry moving beyond simple “browser casinos” toward ecosystems built on AI personalization, cryptocurrencies, and deep mobile...

iGaming and Affiliate Marketing News 09.02.2026

The iGaming Industry in 2026: Markets, Licenses, Metrics, Trends

The iGaming industry in 2026 stands as one of the fastest-growing segments of the digital economy. The online casino and sports betting market continues to see double-digit growth...

iGaming and Affiliate Marketing News 09.02.2026

Account Manager in the iGaming Industry

In iGaming, an account manager is the ultimate "relationship and revenue driver," the key person ensuring partners, operators, and key clients maximize their earnings and stay...

iGaming and Affiliate Marketing News 09.02.2026

What Are Sweepstakes Casinos?

Sweepstakes casinos are online platforms that offer a casino-style experience, yet are not formally classified as traditional gambling businesses because they do not involve direct...

iGaming and Affiliate Marketing News 05.02.2026

Which AI chatbots allow iGaming advertising?

Advertising in AI chatbots in 2026 has only formally "launched," but in fact, it has already become a separate channel for performance marketing, including for high-risk verticals...

iGaming and Affiliate Marketing News 04.02.2026

The 2026 Olympics: Betting, Traffic, Marketing

The Winter Olympics of 2026 will take place in Milan and Cortina, Italy. The Games are scheduled from February 6 to 22, with the competition kicking off as early as February 4 with...

iGaming and Affiliate Marketing News 03.02.2026

Payouts in CPA Networks: Holds, Timelines & Risks

Payouts in CPA networks depend on the hold period, payment schedule, and the network's financial stability. Therefore, it's crucial for a webmaster to understand the verification...

iGaming and Affiliate Marketing News 02.02.2026

How to Choose a CPA Offer for Media Buying in 2026?

In 2026, choosing a CPA offer is no longer just about finding a high payout, but a complex strategic task where the focus shifts to analyzing trends, technologies, and data depth...

iGaming and Affiliate Marketing News 02.02.2026

Mexico iGaming Review

iGaming in Mexico is currently in a stage of "proper maturation." The market is already generating solid revenue, but still formally relies on an old law, which the state is...

iGaming Market Reviews 02.02.2026

CPA Marketing in iGaming

CPA marketing in the iGaming industry is a model where an advertiser pays for specific user actions such as deposits, registrations, or bets rather than impressions or clicks. In...

iGaming and Affiliate Marketing News 29.01.2026

What Is Spend In Media Buying?

In media buying, the word "spend" is constantly echoed. Formally, everything is straightforward: spend is the money a media buyer has spent on purchasing traffic. Whether it's...

iGaming and Affiliate Marketing News 28.01.2026

iGaming Review of Bulgaria

Bulgaria is a case where the market figures do not yet make it look like Europe's “monster,” but in reality, it offers a very comfortable combination: stable regulation, clear...

iGaming Market Reviews 27.01.2026

The Profession of an Affiliate Manager in iGaming

An Affiliate Manager in the iGaming industry is one of the most underestimated professions on the market. It may seem that this person simply "chats with webmasters," replies to...

iGaming and Affiliate Marketing News 27.01.2026

How Do Wars Affect the iGaming Industry?

Wars and political conflicts don't kill iGaming, but they drastically reshape it: land-based gambling declines, while online segments and emotion-driven betting surge. Operators...

iGaming and Affiliate Marketing News 25.01.2026

Netherlands iGaming Overview

In 2026, the Netherlands is no longer an “easy” GEO but a mature, strictly regulated yet still lucrative market where online gambling continues to grow despite tightening...

iGaming Market Reviews 25.01.2026

The EV Model in iGaming: Affiliate Programs Based on Expected Value

In traditional iGaming, affiliates were accustomed to a straightforward logic: the player loses, the casino wins, and the affiliate receives their percentage. This model shaped the...

iGaming and Affiliate Marketing News 21.01.2026

How Do Adult Slots Work in iGaming?

Adult slots are one of the oldest, yet most underrated iGaming segments. They are rarely discussed at conferences, seldom featured in "white" (legitimate) case studies, but they...

iGaming and Affiliate Marketing News 20.01.2026

The Future of Crypto Casinos: Revenue Streams for Affiliates

Crypto casinos are no longer seen as a niche for blockchain enthusiasts. They are evolving into an independent branch of the iGaming Industry, with their own infrastructure...

iGaming and Affiliate Marketing News 20.01.2026

What are Fantasy Sports?

If you’ve been in the media buying space for a while and work with gambling or betting, you're likely familiar with the term fantasy sports. Some consider it a form of 'soft...

iGaming and Affiliate Marketing News 19.01.2026

What is iGaming?

iGaming is a blanket term for all types of gambling and betting that take place online: casinos, slots, sports betting, esports, poker, lotteries, and other real‑money products...

iGaming and Affiliate Marketing News 16.01.2026

How is AI Impacting iGaming in 2026?

The impact of AI on the iGaming industry (online gambling and betting) is profound and multifaceted, transforming virtually every aspect of operation: from product development to...

iGaming and Affiliate Marketing News 13.01.2026

Offshore iGaming Licenses

Offshore iGaming licenses are gambling permits issued in jurisdictions with lenient regulations and simplified taxation, allowing operators to serve players from multiple countries...

iGaming and Affiliate Marketing News 12.01.2026

iGaming Jobs in 2026: Which Roles Will AI Replace?

In 2026, artificial intelligence is no longer just an option in the iGaming industry. It has become a fundamental infrastructure that transforms both products and day-to-day team...

iGaming and Affiliate Marketing News 09.01.2026

iGaming Jobs 2026 - Where to Look for Work in the Online Gambling Industry

iGaming Jobs: Who’s Needed and Where to Find Your Dream Job in 2026?

The iGaming industry is one of the fastest-growing and most appealing sectors globally. In 2026, demand for professionals in online gambling, betting, poker, lotteries, and related...

iGaming and Affiliate Marketing News 08.01.2026

Most Unusual Events for Betting

The world of sports has long transcended the boundaries of football, tennis, and basketball. More and more bettors are not only looking for odds but also seeking emotions...

iGaming and Affiliate Marketing News 06.01.2026

Spain iGaming Overview

Spain has consistently ranked high in terms of interest from iGaming operators and affiliates for several years now, with the year 2025 only cementing this position. The online...

iGaming Market Reviews 05.01.2026

10 Facts About Casinos and Bookmakers

In honor of Useless Facts Day celebrated on January 4th, here is a portion of completely useless but intriguing information about iGaming from 3S.INFO. 10 Useless Yet Curious Facts...

iGaming and Affiliate Marketing News 03.01.2026

Happy New Year at casinos and bookmakers

New Year's Eve is a time of magic and unexpected twists, and the world of gambling is no exception. Here are several real-life cases that took place in casinos and betting shops on...

iGaming and Affiliate Marketing News 31.12.2025

iGaming Industry in Numbers from Market Leaders

Q3 2025 showed mixed results: nearly all major affiliate players faced declines in NDC* and pressures on Revenue Share, but managed to increase revenue in certain segments thanks...

iGaming and Affiliate Marketing News 24.12.2025

Betting in Russia: Prospects for 2026

In November and December of 2025, key changes in betting regulations in Russia include a sharp increase in tax burden, prohibition on placing bets with borrowed funds, and the...

iGaming and Affiliate Marketing News 19.12.2025

Offshore and Local Licenses in iGaming

Offshore and local licenses in iGaming represent two distinct approaches to legalizing online casinos and betting, each affecting geography, taxation, compliance, and audience...

iGaming and Affiliate Marketing News 16.12.2025

Why do states block social networks?

Blocking social networks and services is a complex measure that states can implement for various reasons. The primary official reasons include combating the spread of prohibited...

iGaming and Affiliate Marketing News 12.12.2025

US iGaming Market 2026

The United States is simultaneously the most mature and still rapidly growing gambling market globally. US iGaming is a high-stakes game with significant budgets where success...

iGaming Market Reviews 10.12.2025

Movies and Series about Tribal Casinos in the USA

Watching movies and series about tribal casinos in the USA is not just entertainment, but an opportunity to gain a deeper understanding of important social, economic, and legal...

iGaming and Affiliate Marketing News 09.12.2025

Answer Engine Optimization (AEO): How to Adapt Your Website for AI Algorithms?

Answer Engine Optimization (AEO) is the adaptation of a website for neurosearch and AI responses (ChatGPT, Perplexity, Google AI Overviews, etc.). It’s content optimization that...

iGaming and Affiliate Marketing News 08.12.2025

iGaming in the USA: Tribal Operators

Tribal operators have remained a key pillar of the American gambling industry for decades, shaping regional economies and setting standards for land-based casinos. However, the...

iGaming and Affiliate Marketing News 04.12.2025

iGaming Overview of Belarus

Belarus is one of the most interesting and stable gambling and betting hubs in Eastern Europe. Just 10 to 15 years ago, there were only a couple dozen offline casinos here, but...

iGaming Market Reviews 04.12.2025

Best African Bookmakers

The African betting market shows explosive growth and is considered one of the most promising globally. This surge is driven by active adoption of digital technologies, increasing...

iGaming and Affiliate Marketing News 02.12.2025

iGaming in the USA: The Evolution of Gambling

Today, the American iGaming market is perceived as one of the most technologically advanced and dynamic markets, offering excellent opportunities for affiliate promotion. However...

iGaming and Affiliate Marketing News 02.12.2025

Mobile Internet for iGaming Conferences: eSIM and SIM Services

For participants and organizers of iGaming conferences, stable and fast internet is not just a convenience but a critical necessity. Mobile connectivity through eSIM and SIM...

iGaming and Affiliate Marketing News 01.12.2025

Top Bookmakers in LatAm

The betting market in Latin America is developing at a rapid pace and becoming one of the most promising in the world due to active digitalization, growing interest in sports...

iGaming and Affiliate Marketing News 26.11.2025

iGaming in Japan: Audience and Traffic Monetization

Japan is not a market for international iGaming operators in the traditional sense. It is a closed, highly regulated system with strong state control. Legal gambling exists within...

iGaming Market Reviews 24.11.2025

Books About Betting

3S.INFO has compiled a selection of the best books on betting. This useful and engaging information is valuable for anyone looking to gain deeper insights into sports and betting...

iGaming and Affiliate Marketing News 21.11.2025

Top Asian Bookies

iGaming in Asia is rapidly evolving thanks to technological innovations, mobile platforms, live betting, and eSports. The legality and accessibility of sports betting vary greatly...

iGaming and Affiliate Marketing News 19.11.2025

iGaming in Poland: Affiliate Marketing Practices

Why is Poland's iGaming market promising for affiliate marketing? Poland is one of the largest markets in Central and Eastern Europe with a population of approximately 38-39...

iGaming Market Reviews 17.11.2025

On 3S.INFO, we have analyzed dozens of international operators. Therefore, we present a rating of the best bookmakers that combine reliability, attractive odds, and modern service.

The World’s Best Bookmakers

Which bookmakers are the best in the world? Choosing a bookmaker should be based on your needs and strategy. All operators included in the ranking have stood the test of time and...

iGaming and Affiliate Marketing News 13.11.2025

On 3S.INFO, we've gathered a complete guide: who needs to obtain a affiliate license, where it's mandatory, and how to acquire a document.

What is an Affiliate License?

An affiliate license is an official document or registration confirming the right of a partner (affiliate, CPA network, media platform) to legally promote licensed gambling brands...

iGaming and Affiliate Marketing News 12.11.2025

Which betting companies are included in the ranking of the best bookmakers in Russia? On 3S.INFO, we present a ranking of the best bookmakers operating in Russia.

Ranking of the Best Russian Bookmakers

Which betting companies are included in the ranking of the best bookmakers in Russia? The Russian sports betting market has developed a unique ecosystem that combines international...

iGaming and Affiliate Marketing News 10.11.2025

On 3S.INFO, you'll find a detailed guide on Traffic Distribution Systems (TDS) tailored specifically for media buyers in the iGaming niche.

Trackers and TDS for Media Buying and iGaming in 2025–26

In media buying, a tracker (Traffic Distribution System, TDS) is a fundamental component of the marketing infrastructure. It manages transition routes, analyzes traffic across...

iGaming and Affiliate Marketing News 06.11.2025

Albania iGaming Overview: Opportunities, Trends and Strategies for Media Buyers

If you're looking for a rapidly growing iGaming market with sharp trends and almost zero competition, welcome to Albania! Our review on 3S.INFO gathers fresh insider information...

iGaming Market Reviews 29.10.2025

Gambling Addiction in the CIS

Why has the problem of gambling addiction become important in 2025? In all CIS* countries, there is a common set of risks among gambling and betting audiences: increased popularity...

iGaming and Affiliate Marketing News 27.10.2025

SEO Keywords: Search Queries in iGaming

What are keywords? Keywords are individual words or phrases that users type into search engines to find the information they need. In iGaming, they help search engines understand...

iGaming and Affiliate Marketing News 24.10.2025

Generative Engine Optimization (GEO): How to Adapt SEO for AI Responses?

What is GEO? Generative Engine Optimization (GEO) is a new strategy that adapts SEO to the modern reality, where generative AI systems like ChatGPT play the leading role. Unlike...

iGaming Market Reviews 23.10.2025

Germany iGaming Overview: Affiliate Marketing and Traffic

Germany's iGaming sector is showing steady growth with significant potential ahead. An annual revenue increase of 10-12% is anticipated, largely driven by the country's advanced...

iGaming Market Reviews 14.10.2025

Italy iGaming Overview: Laws and Promotion of Gambling and Betting

The Italian gambling market is one of the most successful and active globally. All types of online casinos and betting games are permitted here, much to the delight of local...

iGaming Market Reviews 10.10.2025

What payment systems work in Russia?

Understanding the available payment systems in a country is critically important for both users and gambling website operators, as it affects the convenience and safety of...

iGaming and Affiliate Marketing News 10.10.2025

How to Write an Email Subject Line That Gets Opened for Sure?

To ensure that a gambling or betting email is opened, the subject line should spark interest, promise benefits, or create a sense of urgency. Effective iGaming subject lines appeal...

iGaming and Affiliate Marketing News 08.10.2025

Advertising in Banned Social Networks: What to Do?

Certain platforms and services have been blocked in Russia after being found to violate Russian legislation. The primary reason behind these blockades is their refusal to comply...

iGaming and Affiliate Marketing News 06.10.2025

Slovakia iGaming Overview on 3S.INFO: Prospects and Checklist for Affiliate Marketing

Slovakia iGaming Overview: Prospects and Checklist for Affiliate Marketing

The iGaming market in Slovakia, despite its modest size, offers unique advantages. The absence of frenzied competition, clear regulations, and high trust among players towards...

iGaming Market Reviews 05.10.2025

In 2025, the distribution of online casino players across regions of Russia shows that the most active audience is concentrated in major metropolises

Who Are the Online Casino Players in Russia?

The legal status of online casinos in Russia is very clear: organizing and conducting games of chance on the Internet within the territory of the Russian Federation is prohibited...

iGaming and Affiliate Marketing News 29.09.2025

Estonia iGaming Overview: Market and Guide for Affiliates

Estonia is a fascinating country for media buyers specializing in gambling and betting verticals. It features a legalized iGaming market (online casinos and sports betting), clear...

iGaming Market Reviews 24.09.2025

Ireland iGaming Overview on 3S.INFO: Audience, Traffic and Marketing

Ireland iGaming Overview: Audience, Traffic and Marketing

Ireland has long been known as a country where gambling is an integral part of everyday life. Here, it's common to bet on horse racing and football, play bingo and lotteries, while...

iGaming Market Reviews 24.09.2025

VPN Ban Law: What You Need to Know

In 2025, Russia enforces strict regulation of VPN services, although there is no outright ban on their use by ordinary citizens. However, there are stringent restrictions on...

iGaming and Affiliate Marketing News 23.09.2025

Australia iGaming Overview: Laws and Practices for Affiliates

Australia is one of the most intriguing and contradictory markets for the iGaming industry. Online casinos are banned, yet legal betting generates billions of dollars, offering...

iGaming Market Reviews 19.09.2025

In the new 3S.INFO material, exclusively legal forms of gambling are thoroughly analyzed, along with specific signs of ludomania that help identify troubling symptoms early in oneself or loved ones.

Legal Gambling in Russia: How Players Are Protected

We have prepared a comprehensive guide on the legal status of gambling in Russia and the risks of gaming addiction. It will be useful for those who want to clearly understand the...

iGaming and Affiliate Marketing News 18.09.2025

Our new review on 3S.INFO will be invaluable for affiliates seeking a stable GEO Columbia and webmasters looking for offers with regular payouts and legal compliance.

iGaming Overview of Colombia: Promotion, Case Studies, Checklists

The Colombian iGaming market is steadily growing: more local brands are getting licensed, international players are entering the scene, and affiliate programs offer attractive...

iGaming Market Reviews 15.09.2025

Peru has been demonstrating some of the highest growth rates in online gambling market within LATAM for several years now. On 3S.INFO we analyze everything thoroughly for affiliates

iGaming Review of Peru: Risks and Opportunities for Affiliates

Peru has been demonstrating some of the highest growth rates in online gambling market within LATAM for several years now. Rapid development of mobile internet, large-scale...

iGaming Market Reviews 11.09.2025

Find out how VK Ads is changing the iGaming market through video content and what opportunities it offers for user engagement.

Promoting Video and Performance in VKontakte in 2025: From ‘Cheap Views’ to Full-Fledged VK Ads Ecosystem

For iGaming funnels, video on VKontakte has long ceased to be just a "warm content." VK transformed videos and clips into standalone placements with separate algorithms and, most...

iGaming and Affiliate Marketing News 10.09.2025

CUPIS in Russia: History, Structure, Regulation and Prospects until 2030

1CUPIS is a mandatory component of legal betting in Russia and a multifunctional fintech platform. On 3S.INFO, we provide a detailed explanation of CUPIS's history, evolution...

iGaming and Affiliate Marketing News 08.09.2025

iGaming Overview of Slovenia: Prospects, Licensing, Top Traffic Channels

For the iGaming industry, today's Slovenia is a hidden gem. Combining economic stability with immense potential for affiliate programs and traffic acquisition, it offers unique...

iGaming Market Reviews 04.09.2025

This guide on 3S.INFO reveals all the intricacies of PPC media buying in the gambling industry.

In Which Countries Is Casino Advertising Possible in PPC?

Want to know where online casino advertising is legal and where it can land you a fine or even jail time? This guide on 3S.INFO reveals all the intricacies of PPC media buying in...

iGaming and Affiliate Marketing News 25.08.2025

On 3S.INFO, we'll delve deeply into what's currently possible with Telegram Stories and how to effectively leverage these tools in gambling and betting media buying.

Telegram Stories: How the New Format Changes Promotion in Messenger

Telegram Stories is a feature allowing users to share photos and videos that disappear after 24 hours. On 3S.INFO, we'll delve deeply into what's currently possible with Telegram...

iGaming and Affiliate Marketing News 22.08.2025

Post-Click in Affiliate Marketing

Post-click window refers to the time interval between a user's click on your affiliate link and their subsequent registration. In gambling and betting, this parameter is crucial...

iGaming and Affiliate Marketing News 18.08.2025

The 3S.INFO review will help understand how to make money on Belgian GEO, which verticals and offers to focus on, and what approaches work best in current realities.

Belgium iGaming Overview: Regulation, Audience, Trends

If you look at Europe through the eyes of a media buyer, Belgium definitely stands out among other countries. Why is that? Because local iGaming is a stable and well-regulated...

iGaming Market Reviews 16.08.2025

How to Work with myTarget: A Guide for iGaming Media Buyer

If you're working with Russian traffic and using myTarget (Mail.ru, VKontakte, Odnoklassniki), don't miss the new update: the platform has enhanced its tools for analytics and ad...

iGaming and Affiliate Marketing News 13.08.2025

Pop, Push and Native Ad Networks in Gambling Media Buying

In this 3S.INFO article, we've compiled a TOP 11 list of advertising networks that have proven effective for working with Tier 1 and LatAm regions. For each platform, we provide...

iGaming and Affiliate Marketing News 13.08.2025

Explore the iGaming Market in Austria on 3SNET. Learn About Laws and Strategies for Attracting Players to Gambling and Betting.

iGaming Overview of Austria: Regulation and Audience for Betting and Gambling

Austria stands as one of the most intriguing and complex European markets for iGaming media buying. The country is poised for radical changes in regulating betting and gambling. On...

iGaming Market Reviews 09.08.2025

Our newest review on 3S.INFO gives you an in-depth and immersive look at how to direct traffic to online betting and gambling in the Philippines.

How to Direct Traffic to the Philippines?

If there's one place in Southeast Asia where online casinos and bookmakers are embraced as integral parts of the economy, it's the Philippines. It's like Las Vegas, but with palm...

iGaming Market Reviews 08.08.2025

iGaming Overview in Chile: Laws and Target Audience Characteristics

Chile's online gambling and betting market is one of the most dynamically developing sectors in Latin America. Rapid growth in online casinos, sports betting, and virtual...

iGaming Market Reviews 07.08.2025

Betting and Gambling in Austria: Media Buying Opportunities

In our latest research iGaming Overview of Austria: Regulation and Audience for Betting and Gambling, we explain why sports betting and casino sectors in Austria offer promising...

iGaming Market Reviews 04.08.2025

How to Direct Traffic to Online Betting and Gambling in Vietnam?

Think Vietnam is just palm-leaf hats and elderly fishermen in boats? Think again. Beneath the chaotic rhythm of endless motorcycles and Southeast Asian hustle lies one of the...

iGaming Market Reviews 01.08.2025

How to Direct Traffic to Betting and Gambling: July Report

July 2025 marked significant shifts in the global gambling industry, with various countries implementing key legislative changes affecting betting and gambling sectors differently...

iGaming and Affiliate Marketing News 31.07.2025

Our new 3S.INFO overview offers a comprehensive guide to Argentina's iGaming market for affiliates and operators.

iGaming Overview of Argentina: Laws and Target Audience for Betting and Gambling

Argentina boasts a deep-rooted gambling history, blending European traditions with local nuances. Although online casinos and betting aren't as developed as in Brazil, they still...

iGaming Market Reviews 25.07.2025

Betting and Gambling Market in India - 3SNET

iGaming India Review: Laws, Brands, Traffic Sources

India's gambling market has been number one for several years. The reason is that, despite strict and complex regulations, online casinos and betting shops are incredibly popular...

iGaming Market Reviews 11.06.2025

How to promote casinos and bookmakers in Turkey? 3snet en

How to Direct Traffic to Online Betting and Gambling in Turkey?

Although gambling is legally prohibited in Turkey, local players still actively participate in sports betting and online casinos. Our new overview on 3S.INFO explains how to drive...

iGaming Market Reviews 27.05.2025

An article published on 3S.INFO presents a detailed overview of each gambling zone’s activity retrospectively and analyzes key factors driving progress in this sector.

Russia’s Gaming Zones: What Awaits the Gambling Market?

The Russian gambling industry, operating within legally established zones, continues to demonstrate stable positive growth. Data from the Association of Operators of the...

iGaming and Affiliate Marketing News 14.10.2024

How to promote online betting and gambling in Uzbekistan?

Information verified and updated on 29 April 2024! Uzbekistan has adopted a new law "On measures to improve the regulation of the organization and conduct of lotteries and...

iGaming Market Reviews 29.04.2024

What Is ERAI & Why Is It Needed?

We break down how the introduction of ERAI has reshaped Russia's online gambling landscape, what the key figures look like for 2025, how the new model is affecting the bookmaker market, what to expect in 2026–2030, and why all of this matters for affiliate marketing in betting.

iGaming and Affiliate Marketing News 16.09.2021

Anna Volotskaya

Author's articles

Kazakhstan