Learn about iGaming traffic arbitrage and affiliate marketing, including gambling, betting, CPA, affiliate programs, traffic sources, and industry terms.
API (Application Program Interface) is a set of tools and functions in the form of an interface, through which programs and applications int… Read more
International Webmaster Day is celebrated annually on April 4, honoring professionals who create and maintain websites. This day recognizes … Read more
International Internet Day is celebrated annually on April 4th to highlight the internet's role in improving access to knowledge, education,… Read more
Russian Internet Day (Runet Day) is celebrated annually on April 7 to commemorate the launch of Russia's .ru domain zone. This day symbolize… Read more
What is a Gambling License in Argentina? Gambling license in Argentina is a permit issued by provincial or municipal authorities that legali… Read more
ARPU (Average Revenue Per User) is a metric that shows how much revenue an average active user generates over a specific period. It is used … Read more
Attribution is the process of determining which ad interaction or sequence of touchpoints led a user to complete a target action: registrati… Read more
World Wide Web Day: Why August 6 Changed the World Forever Every day we open dozens of browser tabs without giving it a second thought. But … Read more
What is a Gambling License in Australia? An Australian gambling license is a permit issued by the authorities of an individual state or terr… Read more
What is banner advertising? Banner Ad is a form of online advertising that uses graphic images (banners) to attract attention and direct use… Read more
What is baseline and how to use it A baseline is the minimum bet a player must make to be considered active. It can vary from game to game a… Read more
What is a bettor? A bettor is a person who is registered at a betting shop and places bets. Bets are usually placed on sports, but bookmaker… Read more
Bookmaker's license: which bookmakers have licenses? Since July 2009, betting shops must obtain a license in order to operate in the Russian… Read more
The Bulgarian Gambling License is a permit to conduct bookmaking operations, operate online casinos, and offer other types of gambling activ… Read more
CAC (Customer Acquisition Cost) — Why It Matters, How to Calculate It and How It Relates to LTV CAC (Customer Acquisition Cost) is the amoun… Read more
Obtaining a Canadian gambling license in Ontario: AGCO requirements for 2026. For international operators, the Canadian gambling license is … Read more
A cap in affiliate marketing is a limit on the number of conversions or the volume of traffic that an advertiser or CPA network is willing t… Read more
Churn refers to users who stop being active on a gambling or betting platform over a specific period. Depending on the operator's methodolog… Read more
There are many different sources of media buying. Among them are the so-called ClickUnder and PopUnder formats. In this article, we will tak… Read more
Cloaking is a technology that delivers different versions of content to different categories of visitors at the same URL. Depending on the r… Read more
Commission shaving refers to a suspected or actual reduction in the number of credited conversions or the commission paid to an affiliate by… Read more
Most affiliates view casino promotions as something that primarily concerns operators. A nice bonus for players, an eye-catching banner, and… Read more
What is contextual advertising? Contextual advertising is a form of online advertising that is displayed based on the content of web pages o… Read more
CPA (Cost per Action) is the most common pricing model in 3SNET. Almost all advertisers have CPA offers and pay in most cases for the first … Read more
CPA networks Cost Per Action What CPA Means and How the Model Works CPA (Cost Per Action) is an online advertising model in which advertiser… Read more
Cost per Install pricing model implies a payout for an install of a program or application. CPI is mostly used in mobile offers (games, serv… Read more
CPL (Cost per Lead) pricing model implies a payout for an action performed by a new user on the advertiser’s website (as in CPA) but it is t… Read more
CPM stands for Cost per Mille, also called cost per thousand (in Latin and French, mille means one thousand), and implies a payout for 1000 … Read more
The CPS (Cost Per Sale) model refers to compensation for completed and paid orders. The term translates as "cost per sale" and is also known… Read more
Crash games — what they are and how to drive traffic? Crash games are an iGaming format that in 3–4 years has grown from a niche experiment … Read more
Crypto offers in affiliate marketing are not about buying graphics cards and mining rigs. They represent a whole vertical: cloud mining, tok… Read more
To conduct gambling activities, you must obtain a license. One of the countries offering its licensing services is Curacao. It is an island … Read more
The Cypriot jurisdiction gives Forex brokers the opportunity to expand their operations in the European Union, accept customer deposits and … Read more
A Distributed Denial of Service (DDoS) attack is an attack on a Web site or online service in which attackers send a large number of request… Read more
Doorways are single-pages, SEO-optimized sites designed to redirect search engine traffic to another website to be promoted. They consist of… Read more
DSP (Demand Side Platform) is a technology that is transforming the landscape of ad buying. If you are a media buyer or affiliate, you may b… Read more
What is EPC (Earnings Per Click) and why does it matter in affiliate marketing for gambling and betting offers? EPC shows the average amount… Read more
Esports has emerged as a global phenomenon, transforming from niche competitions into a major professional sport featuring teams competing i… Read more
[caption id="attachment_496014" align="aligncenter" width="1000"] The Tax and Customs Department of the Ministry of Finance is the authority… Read more
EV Model (Expected Value) in iGaming: What It Is and How to Make Money With It EV model (Expected Value) is a way of calculating revenue in … Read more
Exact Match Domain (EMD) is a domain name that exactly matches a target search query. Examples: onlinecasino.com, bettingspain.net. While th… Read more
Fantasy sport is an interactive game where participants compete to form virtual teams of real players. Players receive points for the perfor… Read more
In the world of online betting, there are many different types of games offered by bookmakers. One of the most popular and exciting options … Read more
FCP (First Contentful Paint) is a performance metric that measures the time from the start of page load until the first meaningful content a… Read more
February 14 marks the unofficial but widely celebrated Computer Specialist Day in professional circles. On February 14, 1946, the world's fi… Read more
Safer Internet Day is observed annually on the second day of the second week of February. This global initiative raises awareness about onli… Read more
A player's first deposit—the First Time Deposit (FTD)—is the key conversion event in iGaming affiliate marketing. It represents the direct f… Read more
In order to operate in as many countries as possible, a Forex broker can apply for a Forex license from one or more regulators worldwide. Vi… Read more
According to the analytics platform Pressaff, out of more than 105 billion analyzed ad impressions in 2025, over 20% were classified as inva… Read more
A free spin is a type of casino bonus offered to new or regular players. The number of free spins is limited and they can be used at the slo… Read more
Gambling License: How to Legally Launch an Online Casino, Sportsbook, or Work as an Affiliate What is a Gambling License? It is an official … Read more
How to obtain a gambling license in Belarus? To set up a legal online casino website in the Republic of Belarus, you need to obtain a gambli… Read more
Gaming verticals in affiliate marketing are a segment that includes offers related to video games: online casinos, sports and esports bettin… Read more
The General Data Protection Regulation (GDPR) is a European Union regulation that establishes rules for the processing and protection of per… Read more
GEO is the location of users, offers or traffic. GEO refers to the geographical targeting of marketing campaigns, which can include entire c… Read more
What is a Gambling License in Germany? It's an official authorization issued by a competent governmental authority that legitimizes the gamb… Read more
What Is GGR (Gross Gaming Revenue)? GGR (Gross Gaming Revenue) is the gross gaming revenue and one of the key financial metrics in the gambl… Read more
What is Google AdSense? Google AdSense is a contextual advertising service developed by Google. It allows website owners to earn money by se… Read more
A hold is a common term in media buying and affiliate programs. But what exactly does it mean? Let’s break it down. Definition of a Hold In … Read more
January 22 - Affiliate Marketing Day. January 28 — Data Privacy Day. January 28 — Day Without the Internet. February - Safer Internet Day, d… Read more
Promotion methods refer to a set of tools and channels used to attract new players and retain existing users on iGaming platforms, including… Read more
What is incentivized traffic? Incent is a method of attracting users to perform certain actions, such as installing applications, registerin… Read more
Intent traffic refers to users who arrive at a website with a clearly formed search intent and a readiness to take a targeted action: whethe… Read more
International Backup Day (World Backup Day) is an annual event celebrated on March 31st. This day is dedicated to raising awareness about th… Read more
International Hosting Provider Day is celebrated annually on March 1st to recognize and honor the vital role of companies that provide hosti… Read more
In-app advertising is a form of advertising displayed within mobile apps. App developers can include ads within their apps and earn revenue … Read more
June 28 marks Russian Bookmaker's Day, a relatively new holiday in the country's calendar. This day was established to recognize the importa… Read more
Traffic arbitrage sounds simple on the surface — buy traffic cheap, sell it at a higher margin. In practice it is a multi-layered decision-m… Read more
A lead is a person who has shown interest in a company's products or services and has taken an action on the advertiser's website (enquiry, … Read more
The Loot Box: What It Is and Why It's Popular A Loot Box is a digital treasure chest containing virtual items that enhance gameplay. These i… Read more
LTV (Lifetime Value) is the total value a customer generates for a business over the entire period of their activity. In affiliate marketing… Read more
What Is Ludomania (Problem Gambling)? Ludomania — also known as problem gambling or compulsive gambling — is a pathological addiction to gam… Read more
A Malta Gaming Authority (MGA) licence is one of the best-known regulatory licences in the European iGaming sector. Its value goes beyond ac… Read more
May 28 marks the professional holiday of SEO specialists in the Russian internet community. This day celebrates the crucial role of website … Read more
Media Buying and Affiliate Marketing Agencies: What are they and how do they work? A media buying agency is a team of experts dedicated to a… Read more
Microbetting is a relatively new type of sports betting that allows players to bet on small events during a match, such as the number of goa… Read more
What is a Minimum Deposit (Mindep) in Affiliate Marketing? A minimum deposit (mindep) is the smallest amount a player can fund their casino … Read more
Mobile traffic refers to transitions to a website, social media pages and/or any Internet site and certain actions (purchases, subscriptions… Read more
Multi-touch Attribution (Omnichannel Attribution) enables affiliates to track the entire user journey—from the first click to conversion—and… Read more
A no deposit bonus is a type of bonus from casinos and bookmakers, where the player receives a certain amount to his account in the form of … Read more
Nutra is a niche of health and beauty products. This includes dietary supplements for healing ailments, weight loss products, vitamins, spor… Read more
Ask any seasoned media buyer what makes or breaks a campaign before it launches. The answer is always the same: the offer. Not the creative.… Read more
Online-offline mines blend digital and physical marketing channels to maximize campaign reach and profitability. This strategy tests ad funn… Read more
What are Parlays? Parlays are a type of sports betting where multiple individual bets are combined into a single bet. In order to win a parl… Read more
Imagine this: you’ve just launched ads for an online casino or sports betting offer. The budget is melting away, but registrations barely tr… Read more
Payment models in affiliate marketing are schemes of a monetary relationship between an advertiser and an affiliate. The affiliate provides … Read more
In today's world, online gambling and betting have become incredibly popular forms of entertainment. However, in order for players to make d… Read more
Poker is one of the most popular card games in the world! And holidays are a great time to make creatives and attract new players to the sit… Read more
Poland's Gambling License in 2025-2026: Requirements for Bookmakers and Online Operators Poland's Gambling License (Gambling License Poland … Read more
What is a Postback URL in Affiliate Marketing: The Complete Guide Postback URL, or callback URL, is the technical backbone of tracking in af… Read more
Postclick is the period of time and the set of user actions after clicking on an advertisement and landing on the target page. This stage pl… Read more
What is Push Traffic? Push traffic in the traditional sense refers to users who receive promotional messages via push notifications. These u… Read more
What is rakeback? The basics of the concept In the world of online poker, there are many ways for players to earn extra income on top of the… Read more
When working with CPA affiliates, you often come across the term traffic re-brokering. Let's find out what it is, how it works, its advantag… Read more
How to get a gambling license in Ukraine? The license is issued by the Commission for Regulation of Gambling and Lotteries (KRAIL) of Ukrain… Read more
Responsible gaming in betting companies entails giving players the option of self-restriction. This may be the time spent on the betting sho… Read more
Retention is a measure of how well a product keeps users active over time. In iGaming, activity may be defined as making a repeat deposit, p… Read more
RevShare is the abbreviation for Revenue Sharing. The affiliate choosing affiliate programs with RevShare pricing model receives not a fixed… Read more
What Is ROI in Affiliate Marketing ROI (Return on Investment) is a measure of investment profitability and one of the key performance indica… Read more
A gambling license in Slovakia (Gambling License Slovakia | Slovakia Betting License Requirements) is a mandatory permit for operating a boo… Read more
Slovenia Gambling License (Gambling License Slovenia | Slovenia Betting License Requirements) is a state concession that grants the right to… Read more
[caption id="attachment_58538" align="aligncenter" width="833"] The state organization Dirección General de Ordenación del Juego (DGOJ) is r… Read more
Sports betting (Betting on Sports) is a form of gambling which involves placing a bet, also known as a wager, on the outcome of a sporting e… Read more
What is a Spy services? Think of a Spy services as a window into your competitors' advertising strategies. It aggregates data from across th… Read more
SubID, short for sub-identifier, is an additional parameter passed with an affiliate link to provide more detail about a click and its subse… Read more
The Anjouan gambling license is issued on the autonomous island of Anjouan, part of the Union of the Comoros (Indian Ocean). Due to its flex… Read more
The Costa Rica Online Gambling License in 2026 Costa Rica has long appeared on lists of the best offshore gambling destinations. People sear… Read more
The license for gambling in Russia is issued by the Federal Tax Service. Find out more about: How does the gambling market function in Russi… Read more
Betting on sweepstakes is different from the traditional type of betting in a bookmaker's office. Let's find out what a sweepstake is and ho… Read more
A tracker is a tool used to track, attribute and analyze advertising traffic. It connects clicks with subsequent events, such as registratio… Read more
The choice of traffic source determines the economics of any CPA campaign. It affects cost per lead, available audience volume, creative req… Read more
TTI (Time To Interactive) is a key performance metric that measures how many seconds it takes for a page to become fully responsive after lo… Read more
UBT (User-Generated Content Based Traffic) is mobile traffic generated by users' unique devices. It is used for advertising on platforms suc… Read more
Uncap means removal of limits of price, rate or amount. More often than not, each advertiser has a limit on the advertising budget for a mon… Read more
Obtaining a US online casino license unlocks access to one of the world's most promising yet complex markets. Therefore, understanding the s… Read more
What is UGC and How Does It Increase Conversion in Casino and Betting Traffic Arbitrage? UGC (User-Generated Content) is content created by … Read more
If you're new to affiliate marketing or just launching your first campaigns, one question comes before everything else: What should I actual… Read more
Hosting is core infrastructure for any affiliate. It directly affects redirect speed, tracker stability, IP reputation — and ultimately, cam… Read more
How Wagering Requirements Affect FTD Conversion Many affiliates assume that once a player makes a first deposit, the conversion is guarantee… Read more
What is Web 3.0 gaming? Web 3.0 (Web3) games are a new stage in the development of the gaming industry, where blockchain in Telegram messeng… Read more
Welcome-bonus is a special offer from the casino or bookmaker that gives you an extra sum of money as a new player. Such promotions also hav… Read more
Utilities in affiliate marketing are specialized software used by media buyers to bypass blocks, mass-create accounts, check proxies, genera… Read more
What is a gambling license worth for? To carry out gambling activities in any country in the world, a company must obtain a license. This do… Read more
Handle is a key financial metric in the betting and gambling industry. It represents the total amount of money wagered by players at a bookm… Read more
Wi-Fi (wireless internet access) is one of the key factors determining the quality of traffic in affiliate marketing — both mobile and deskt… Read more
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